The Global Impact Of Olympic Media At London 2012

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The Global Impact of Olympic Media at London 2012

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 131765434X
Total Pages : 98 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Global Impact of Olympic Media at London 2012 by : Andrew C. Billings

Download or read book The Global Impact of Olympic Media at London 2012 written by Andrew C. Billings and published by Routledge. This book was released on 2016-01-13 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.

Understanding the Olympics

Author : John Horne
Publisher : Routledge
ISBN 13 : 1317495195
Total Pages : 429 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2016-05-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the 2016 Olympics in Rio? Now in a fully revised and updated new edition that places Rio 2016 in the foreground, Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games. This book presents the latest research on the Olympics, including new material on legacy, sustainability and corruption, and introduces the reader to all of the key themes of contemporary Olympic Studies including: the history of the Olympics Olympic politics access and equity the Olympics and the media festival and spectacle the Olympic economy urban development Olympic futures. The most up-to-date and authoritative introduction to the Olympic Games, this book contains a full Olympic history timeline as well as illustrations, information boxes and ‘Olympic Stories’ in every chapter. Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Community in Contemporary British Fiction

Author : Sara Upstone
Publisher : Bloomsbury Publishing
ISBN 13 : 135024404X
Total Pages : 237 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Community in Contemporary British Fiction by : Sara Upstone

Download or read book Community in Contemporary British Fiction written by Sara Upstone and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how British writers are addressing the urgent matter of how we form and express group belonging in the 21st century, this book brings together a range of international scholars to explore the ongoing crises, developments and possibilities inherent in the task of representing community in the present. Including an extended critical introduction that positions the individual chapters in relation to broader conceptual questions, chapters combine close reading and engagement with the latest theories and concepts to engage with the complex regionalities of the United Kingdom, with representation of writers from all parts of the UK including Northern Ireland. Including specific focus on the most challenging issues for community in the past five years, notably Brexit and the Covid-19 crisis, with a broader understanding of themes of local and national belonging, this book offers detailed discussions of writers including Ali Smith, Niall Griffiths, John McGregor, Max Porter, Amanda Craig, Bernadine Evaristo, Jonathan Coe, Bernie McGill, Jan Carson, Guy Gunaratne, Anthony Cartright, Barney Farmer, Maggie Gee and Sarah Hall. Demonstrating some of the resources that literature can offer for a renewed understanding of community, this book is essential reading for anyone interested in how British Literature contributes to our understanding of society in both the past and present, and how such understanding can potentially help us to shape the future.

Global Markets and Global Impact of Sports

Author : John Nauright
Publisher : Routledge
ISBN 13 : 0429846177
Total Pages : 211 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Global Markets and Global Impact of Sports by : John Nauright

Download or read book Global Markets and Global Impact of Sports written by John Nauright and published by Routledge. This book was released on 2020-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates. The chapters in this book were originally published in special issues in Sport in Society.

The Impact of the 2012 Olympic and Paralympic Games

Author : K. Dixon
Publisher : Springer
ISBN 13 : 1137405082
Total Pages : 121 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Impact of the 2012 Olympic and Paralympic Games by : K. Dixon

Download or read book The Impact of the 2012 Olympic and Paralympic Games written by K. Dixon and published by Springer. This book was released on 2014-12-10 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The London 2012 Olympics and Paralympics were seen as a success and the hosts were praised for the promotion of equality, tolerance and unity as well as inspiring a legacy to continue these values. This volume contains a collection of sociological case studies which critically assess the diverse impacts of London 2012 and its key controversies.

The Olympic Games: Meeting New Global Challenges

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1317618653
Total Pages : 133 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Olympic Games: Meeting New Global Challenges by : David Hassan

Download or read book The Olympic Games: Meeting New Global Challenges written by David Hassan and published by Routledge. This book was released on 2016-03-17 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the World’s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer. This book was published as a special issue of Sport in Society.

Encoding the Olympics

Author : Luo Qing
Publisher : Routledge
ISBN 13 : 1135747512
Total Pages : 599 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Encoding the Olympics by : Luo Qing

Download or read book Encoding the Olympics written by Luo Qing and published by Routledge. This book was released on 2013-09-13 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.

Between Leverage and Legacy

Author : Christopher J. Finlay
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Between Leverage and Legacy by : Christopher J. Finlay

Download or read book Between Leverage and Legacy written by Christopher J. Finlay and published by . This book was released on 2011 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With audiences estimated to consist of well over half of the global population, the Olympic Games are premiere global communication events. In this project, the London 2012 Olympics are approached as a multi-authored global communication event. Since the 2008 Beijing Olympics, the first Games to be held in the Web 2.0 era, new media technologies have enabled unofficial actors the ability to utilize the Olympics to publicly think out about a range of issues. Today, then, the Games can perhaps best be understood as a focusing event for global civil society, where official Olympic narratives are negotiated and contested and where unofficial actors can sometimes promote alternative narratives. By examining the complex dynamics of the production of this global communication event, we can better understand which values, strategic goals and identities are embedded in the Games and which ones remain outside.

Megaevents and Modernity

Author : Maurice Roche
Publisher : Routledge
ISBN 13 : 1134729154
Total Pages : 435 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Megaevents and Modernity by : Maurice Roche

Download or read book Megaevents and Modernity written by Maurice Roche and published by Routledge. This book was released on 2002-11-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis explores the social history and politics of mega-events from the late 19th century to the present. Through case studies of events such as the 1851 Crystal Palace Expo, the 1936 Berlin Olympics and the 1992 Barcelona Olympics, Maurice Roche investigates the impact Expos and Olympics have had on national identities, on the marking of public time and space, and on visions of national citizenship and international society in modern times. Historical chapters deal with the production of Expos by power elites, their impacts on mass culture, and the political uses and abuses of international sport and Olympic events. Chapters also deal with the impact of Olympics on cities, the growth of Olympics as media events and the current crisis of the Olympic movement in world politics and culture.

Sports Diplomacy

Author : Michal Marcin Kobierecki
Publisher : Rowman & Littlefield
ISBN 13 : 1793602212
Total Pages : 329 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Sports Diplomacy by : Michal Marcin Kobierecki

Download or read book Sports Diplomacy written by Michal Marcin Kobierecki and published by Rowman & Littlefield. This book was released on 2020-05-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the place and role of sport within public diplomacy, including theoretical conceptualizations of the category of sports diplomacy as a sub-category of public diplomacy and empirical research of selected examples of the use of sport within public diplomacy. The empirical part of the book refers to three approaches to sports diplomacy and concerns the utilization of sport by states in order to shape relations with other states, the role of sport in building the international image of a state and the diplomatic subjectivity of international sports organizations. In reference to the first two approaches, the book uses comparative case study was in order to make observations and generalizations concerning sports diplomacy. Apart from that, the book includes a detailed study of the diplomatic subjectivity of the International Olympic Committee.

Olympic Television

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317397673
Total Pages : 387 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Olympic Television by : Andrew C. Billings

Download or read book Olympic Television written by Andrew C. Billings and published by Routledge. This book was released on 2017-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Watching the Olympics

Author : John Sugden
Publisher : Taylor & Francis
ISBN 13 : 1136974857
Total Pages : 272 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Watching the Olympics by : John Sugden

Download or read book Watching the Olympics written by John Sugden and published by Taylor & Francis. This book was released on 2012-04-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

Social Computing and Social Media. Design, Human Behavior and Analytics

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 303021902X
Total Pages : 587 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Social Computing and Social Media. Design, Human Behavior and Analytics by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. Design, Human Behavior and Analytics written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Handbook of the London 2012 Olympic and Paralympic Games

Author : Vassil Girginov
Publisher : Routledge
ISBN 13 : 1136456341
Total Pages : 373 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of the London 2012 Olympic and Paralympic Games by : Vassil Girginov

Download or read book Handbook of the London 2012 Olympic and Paralympic Games written by Vassil Girginov and published by Routledge. This book was released on 2013-11-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers critical analysis of the social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates the key aspects of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes: Volume Two - Celebrating the Games, examines the period of competition and immediately afterwards, covering key topics such as: London welcomes the world - hospitality and the look of the games Experiencing the games -spectators, tourists, volunteers, shoppers, viewers Media and communications Running the games Creating Olympic celebrities Protesting the games Commerce, retail and consumption Documenting London 2012 in films and books The legacy of the 2012 Games for London, the UK and the Olympic Movement Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

The Olympics

Author : Vassil Girginov
Publisher : Taylor & Francis
ISBN 13 : 1000938611
Total Pages : 663 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Olympics by : Vassil Girginov

Download or read book The Olympics written by Vassil Girginov and published by Taylor & Francis. This book was released on 2023-05-09 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympics: A Critical Reader represents a unique, critical guide to the definitive sporting mega-event and the wider phenomenon it represents – Olympism. Combining classic texts and thoughtful editorial discussion with challenging new pieces, including previously unseen material, the book systematically addresses the key questions in modern Olympism, including: what does studying Olympism entail? how do historical accounts create and challenge Olympic myths? how do different theoretical perspectives inform our understanding of Olympism? which socio-political processes influence personal, collective and imagined Olympic identities? how do we experience and make sense of Olympism? who owns Olympism and why does it matter? how do cities compete for and celebrate the Olympics? how are the Olympic values promoted? why is it important to protect the ethical principles and properties of Olympism? what are the grounds for contesting Olympism? how can Olympism be taught? how can the principles and practices of Olympism be sustained in the future? Each thematic part has been designed to include a range of views, including background treatment of an issue as well as critical scholarship, to ensure that students develop a well-rounded understanding of the Olympic phenomenon. The Olympics: A Critical Reader is essential reading for students of the Olympics and Olympism, the sociology of sport, sport management and cultural studies.

The London Olympics and Urban Development

Author : Gavin Poynter
Publisher : Routledge
ISBN 13 : 1317637453
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The London Olympics and Urban Development by : Gavin Poynter

Download or read book The London Olympics and Urban Development written by Gavin Poynter and published by Routledge. This book was released on 2015-07-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As London sought to use the Olympics to achieve an ambitious programme of urban renewal in the relatively socially deprived East London it attracted global attention and sparked debate. This book provides an in-depth study of the transformation of East London as a result of the 2012 Summer Olympic and Paralympic Games. Government and event organisers use legacies of urban renewal to justify hosting the world’s leading sports mega-event, this book examines and evaluates those legacies. The London Olympics and Urban Development: the mega-event city is composed of new research, conducted by academics and policy makers. It combines case study analysis with conceptual insight into the role of a sports mega-events in transforming the city. It critically assesses the narrative of legacy as a framework for legitimizing urban changes and examines the use of this framework as a means of evaluating the outcomes achieved. This book is about that process of renewal, with a focus on the period following the 2012 Games and the diverse social, political and cultural implications of London’s use of the narrative of legacy.