The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media To Maximize Marketing Enhanced Ebook

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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (ENHANCED EBOOK)

Author : Lon Safko
Publisher : McGraw Hill Professional
ISBN 13 : 0071813322
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (ENHANCED EBOOK) by : Lon Safko

Download or read book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (ENHANCED EBOOK) written by Lon Safko and published by McGraw Hill Professional. This book was released on 2012-09-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. This enhanced eBook includes videos that break down one of the social media/digital tools presented in the book and show how each medium can be used to create a marketing strategy. The videos also offer additional examples of companies that are using the different tools to advance their businesses. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

The Social Media Bible

Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis The Social Media Bible by :

Download or read book The Social Media Bible written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How the World Changed Social Media

Author : Daniel Miller
Publisher : UCL Press
ISBN 13 : 1910634484
Total Pages : 288 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis How the World Changed Social Media by : Daniel Miller

Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

Understanding Media

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Understanding Media by : Marshall McLuhan

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Speculative Everything

Author : Anthony Dunne
Publisher : MIT Press
ISBN 13 : 0262019841
Total Pages : 235 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Speculative Everything by : Anthony Dunne

Download or read book Speculative Everything written by Anthony Dunne and published by MIT Press. This book was released on 2013-12-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

EBOOK: Critical Theories of Mass Media: Then and Now

Author : Paul Taylor
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033523528X
Total Pages : 263 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Critical Theories of Mass Media: Then and Now by : Paul Taylor

Download or read book EBOOK: Critical Theories of Mass Media: Then and Now written by Paul Taylor and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a welcome critical corrective to complacent mainstream accounts of the media's cultural impact". Prof. Slavoj Zizek, International Director of the Birkbeck Institute for the Humanities at Birkbeck, University of London "A powerful and highly engaging re-assessment of past critical thinkers (including those not normally thought of as critical) in the light of today's mediascape". Jorge Reina Schement, Distinguished Professor of Communications, Penn State University With the exception of occasional moral panics about the coarsening of public discourse, and the impact of advertising and television violence upon children, mass media tend to be viewed as a largely neutral or benign part of contemporary life. Even when criticisms are voiced, the media chooses how and when to discuss its own inadequacies. More radical external critiques are often excluded and media theorists are frequently more optimistic than realistic about the negative aspects of mass culture. This book reassesses this situation in the light of both early and contemporary critical scholarship and explores the intimate relationship between the mass media and the dis-empowering nature of commodity culture. The authors cast a fresh perspective on contemporary mass culture by comparing past and present critiques. They: Outline the key criticisms of mass culture from past critical thinkers Reassess past critical thought in the changed circumstances of today Evaluate the significance of new critical thinkers for today's mass culture The book begins by introducing the critical insights from major theorists from the past - Walter Benjamin, Siegfried Kracauer, Theodor Adorno, Marshall McLuhan and Guy Debord. Paul Taylor and Jan Harris then apply these insights to recent provocative writers such as Jean Baudrillard and Slavoj Žižek, and discuss the links between such otherwise apparently unrelated contemporary events as the Iraqi Abu Ghraib controversy and the rise of reality television. Critical Theories of Mass Media is a key text for students of cultural studies, communications and media studies, and sociology.

Club Cultures

Author : Sarah Thornton
Publisher : John Wiley & Sons
ISBN 13 : 0745668801
Total Pages : 156 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Club Cultures by : Sarah Thornton

Download or read book Club Cultures written by Sarah Thornton and published by John Wiley & Sons. This book was released on 2013-08-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an innovative contribution to the study of popular culture, focusing on the youth cultures that revolve around dance clubs and raves.

Undoing the Demos

Author : Wendy Brown
Publisher : MIT Press
ISBN 13 : 1935408704
Total Pages : 297 pages
Book Rating : 4.9/5 (354 download)

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Book Synopsis Undoing the Demos by : Wendy Brown

Download or read book Undoing the Demos written by Wendy Brown and published by MIT Press. This book was released on 2015-02-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing neoliberalism's devastating erosions of democratic principles, practices, and cultures. Neoliberal rationality—ubiquitous today in statecraft and the workplace, in jurisprudence, education, and culture—remakes everything and everyone in the image of homo oeconomicus. What happens when this rationality transposes the constituent elements of democracy into an economic register? In Undoing the Demos, Wendy Brown explains how democracy itself is imperiled. The demos disintegrates into bits of human capital; concerns with justice bow to the mandates of growth rates, credit ratings, and investment climates; liberty submits to the imperative of human capital appreciation; equality dissolves into market competition; and popular sovereignty grows incoherent. Liberal democratic practices may not survive these transformations. Radical democratic dreams may not either. In an original and compelling argument, Brown explains how and why neoliberal reason undoes the political form and political imaginary it falsely promises to secure and reinvigorate. Through meticulous analyses of neoliberalized law, political practices, governance, and education, she charts the new common sense. Undoing the Demos makes clear that for democracy to have a future, it must become an object of struggle and rethinking.

The Adult Learner

Author : Malcolm S. Knowles
Publisher : Routledge
ISBN 13 : 1000072894
Total Pages : 407 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Adult Learner by : Malcolm S. Knowles

Download or read book The Adult Learner written by Malcolm S. Knowles and published by Routledge. This book was released on 2020-12-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 9th edition of The Adult Learner has been revised to include: Updates to the book to reflect the very latest advancements in the field. The addition of two new chapters on diversity and inclusion in adult learning, and andragogy and the online adult learner. An updated supporting website. This website for the 9th edition of The Adult Learner will provide basic instructor aids including a PowerPoint presentation for each chapter. Revisions throughout to make it more readable and relevant to your practices. If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.

The Structuring of Organizations

Author : Henry Mintzberg
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Structuring of Organizations by : Henry Mintzberg

Download or read book The Structuring of Organizations written by Henry Mintzberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).

Global Trends 2030

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646797721
Total Pages : 0 pages
Book Rating : 4.7/5 (977 download)

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Book Synopsis Global Trends 2030 by : National Intelligence Council

Download or read book Global Trends 2030 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2018-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important report, Global Trends 2030-Alternative Worlds, released in 2012 by the U.S. National Intelligence Council, describes megatrends and potential game changers for the next decades. Among the megatrends, it analyzes: - increased individual empowerment - the diffusion of power among states and the ascent of a networked multi-polar world - a world's population growing to 8.3 billion people, of which sixty percent will live in urbanized areas, and surging cross-border migration - expanding demand for food, water, and energy It furthermore describes potential game changers, including: - a global economy that could thrive or collapse - increased global insecurity due to regional instability in the Middle East and South Asia - new technologies that could solve the problems caused by the megatrends - the possibility, but by no means the certainty, that the U.S. with new partners will reinvent the international system Students of trends, forward-looking entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades will find this essential reading.

All that is Solid Melts Into Air

Author : Marshall Berman
Publisher : Verso
ISBN 13 : 9780860917854
Total Pages : 388 pages
Book Rating : 4.9/5 (178 download)

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Book Synopsis All that is Solid Melts Into Air by : Marshall Berman

Download or read book All that is Solid Melts Into Air written by Marshall Berman and published by Verso. This book was released on 1983 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience of modernization -- the dizzying social changes that swept millions of people into the capitalist world -- and modernism in art, literature and architecture are brilliantly integrated in this account.

The Digital Dialectic

Author : Peter Lunenfeld
Publisher : MIT Press
ISBN 13 : 9780262621373
Total Pages : 324 pages
Book Rating : 4.6/5 (213 download)

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Book Synopsis The Digital Dialectic by : Peter Lunenfeld

Download or read book The Digital Dialectic written by Peter Lunenfeld and published by MIT Press. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our visual and intellectual cultures are changed by the new interaction-based media and technologies.

Reputation

Author : Charles J. Fombrun
Publisher : Harvard Business Review Press
ISBN 13 : 9780875846330
Total Pages : 482 pages
Book Rating : 4.8/5 (463 download)

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Book Synopsis Reputation by : Charles J. Fombrun

Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

The Johns Hopkins Guide to Digital Media

Author : Marie-Laure Ryan
Publisher : JHU Press
ISBN 13 : 1421412233
Total Pages : 553 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Johns Hopkins Guide to Digital Media by : Marie-Laure Ryan

Download or read book The Johns Hopkins Guide to Digital Media written by Marie-Laure Ryan and published by JHU Press. This book was released on 2014-04-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic, comprehensive reference covering the ideas, genres, and concepts behind digital media. The study of what is collectively labeled “New Media”—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.

Global Trends 2030

Author : National Intelligence Council (U.S.)
Publisher : U.S. Government Printing Office
ISBN 13 : 9780160915437
Total Pages : 166 pages
Book Rating : 4.9/5 (154 download)

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Book Synopsis Global Trends 2030 by : National Intelligence Council (U.S.)

Download or read book Global Trends 2030 written by National Intelligence Council (U.S.) and published by U.S. Government Printing Office. This book was released on 2012 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is intended to stimulate thinking about the rapid and vast geopolitical changes characterizing the world today and possible global trajectories over the next 15 years. As with the NIC's previous Global Trends reports, we do not seek to predict the future, which would be an impossible feat, but instead provide a framework for thinking about possible futures and their implications. In-depth research, detailed modeling and a variety of analytical tools drawn from public, private and academic sources were employed in the production of Global Trends 2030. NIC leadership engaged with experts in nearly 20 countries, from think tanks, banks, government offices and business groups, to solicit reviews of the report.

Epistemologies of the South

Author : Boaventura de Sousa Santos
Publisher : Routledge
ISBN 13 : 1317260341
Total Pages : 285 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Epistemologies of the South by : Boaventura de Sousa Santos

Download or read book Epistemologies of the South written by Boaventura de Sousa Santos and published by Routledge. This book was released on 2015-11-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of 'cognitive injustice': the failure to recognise the different ways of knowing by which people across the globe run their lives and provide meaning to their existence. Boaventura de Sousa Santos shows why global social justice is not possible without global cognitive justice. Santos argues that Western domination has profoundly marginalised knowledge and wisdom that had been in existence in the global South. She contends that today it is imperative to recover and valorize the epistemological diversity of the world. Epistemologies of the South outlines a new kind of bottom-up cosmopolitanism, in which conviviality, solidarity and life triumph against the logic of market-ridden greed and individualism.