The Fundamentals Of Public Relations

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Fundamentals of Public Relations

Author : Lawrence W. Nolte
Publisher : Elsevier
ISBN 13 : 1483152197
Total Pages : 534 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Fundamentals of Public Relations by : Lawrence W. Nolte

Download or read book Fundamentals of Public Relations written by Lawrence W. Nolte and published by Elsevier. This book was released on 2016-06-06 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

The Fundamentals of Public Relations

Author : Joseph Harasta
Publisher :
ISBN 13 : 9781516572403
Total Pages : 296 pages
Book Rating : 4.5/5 (724 download)

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Book Synopsis The Fundamentals of Public Relations by : Joseph Harasta

Download or read book The Fundamentals of Public Relations written by Joseph Harasta and published by . This book was released on 2018-11-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of publ

Public Relations For Dummies

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Fundamentals of Writing for Marketing and Public Relations

Author : Janet Mizrahi
Publisher :
ISBN 13 : 9781606491737
Total Pages : 0 pages
Book Rating : 4.4/5 (917 download)

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Book Synopsis Fundamentals of Writing for Marketing and Public Relations by : Janet Mizrahi

Download or read book Fundamentals of Writing for Marketing and Public Relations written by Janet Mizrahi and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner"--Publisher's description.

Fundamentals of Public Relations and Marketing Communications in Canada

Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772126519
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)

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Book Synopsis Fundamentals of Public Relations and Marketing Communications in Canada by : William Wray Carney

Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Public Relations Management

Author : Diane F. Witmer
Publisher :
ISBN 13 : 9781792431821
Total Pages : pages
Book Rating : 4.4/5 (318 download)

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Book Synopsis Public Relations Management by : Diane F. Witmer

Download or read book Public Relations Management written by Diane F. Witmer and published by . This book was released on 2020-08-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations: The Basics

Author : Ron Smith
Publisher : Routledge
ISBN 13 : 1135089671
Total Pages : 278 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Public Relations: The Basics by : Ron Smith

Download or read book Public Relations: The Basics written by Ron Smith and published by Routledge. This book was released on 2013-08-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Introduction to Public Relations and Advertising

Author : D F du Plessis
Publisher : Juta and Company Ltd
ISBN 13 : 9780702155574
Total Pages : 164 pages
Book Rating : 4.1/5 (555 download)

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Book Synopsis Introduction to Public Relations and Advertising by : D F du Plessis

Download or read book Introduction to Public Relations and Advertising written by D F du Plessis and published by Juta and Company Ltd. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Fundamentals of Corporate Communications

Author : Richard Dolphin
Publisher : Routledge
ISBN 13 : 113640158X
Total Pages : 240 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin

Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

This is PR

Author : Doug Newsom
Publisher :
ISBN 13 : 9780534563301
Total Pages : 436 pages
Book Rating : 4.5/5 (633 download)

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Book Synopsis This is PR by : Doug Newsom

Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fundamentals of Public Relations

Author : Joseph Harasta
Publisher :
ISBN 13 : 9781516554461
Total Pages : 246 pages
Book Rating : 4.5/5 (544 download)

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Book Synopsis The Fundamentals of Public Relations by : Joseph Harasta

Download or read book The Fundamentals of Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Fundamentals of Public Relations: What it is and How to Do it Well gives students a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners. The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation. The book is a foundational text for students new to the discipline. It can also serve as an ancillary reader for courses in marketing and advertising. Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University of Pennsylvania. He earned his Ed.D. in innovation and leadership at Wilmington University, and his subsequent research and instruction have focused on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, colleges and universities, and for-profit and non-profit organizations. His most recent publications include, "Jersey Strong, Right?: A Communications Analysis of New Jersey's Post-Hurricane Sandy Tourism Recovery," from Case Studies in Strategic Communication, Volume 3 and "The Amish--A People of Preservation and Profitability: A Look at the Amish Industry in Lancaster County, Pennsylvania" from Journal of Amish and Plain Anabaptist Studies, Volume 2. He is accredited in public relations from the Public Relations Society of America."

Public Relations

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000247007
Total Pages : 441 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Public Relations by : Jane Johnston

Download or read book Public Relations written by Jane Johnston and published by Routledge. This book was released on 2020-07-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Complete Public Relations

Author : Anthony Fulginiti
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781792407673
Total Pages : 277 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Complete Public Relations by : Anthony Fulginiti

Download or read book Complete Public Relations written by Anthony Fulginiti and published by Kendall/Hunt Publishing Company. This book was released on 2021-01-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Writing

Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9780761945994
Total Pages : 540 pages
Book Rating : 4.9/5 (459 download)

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Book Synopsis Public Relations Writing by : Donald Treadwell

Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Public Relations Campaigns

Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506332536
Total Pages : 521 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Fundamentals of Public Relations

Author : L. Ron Hubbard
Publisher :
ISBN 13 : 9780884049074
Total Pages : 0 pages
Book Rating : 4.0/5 (49 download)

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Book Synopsis Fundamentals of Public Relations by : L. Ron Hubbard

Download or read book Fundamentals of Public Relations written by L. Ron Hubbard and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Public Relations Public relations provides the means to communicate your ideas and get them accepted--a skill vitally necessary when dealing with new ideas. It is how to gain support for your projects and endeavors. Generally considered a method to gain publicity, public relations has previously been subjected to severe limitations. This was a field that lacked certain key elements necessary to its success. Now, because of important discoveries in Scientology, advances have made the entire activity significantly more useful and effective. L. Ron Hubbard's refinement of public relations not only makes it indispensable for any group or any individual, but removes the previously inherent limitations. Although the full technology is extensive, the basic principles covered here will be of immense value to anyone with a worthwhile purpose. * Are you upset at being passed over? * Do you have trouble getting others to recognize your contributions at work? * Is your business not as well-known as you'd like? For the solutions and answers to these situations, buy and read this booklet.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.