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The Four Day Creative Brief
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Book Synopsis The Four Day Creative Brief by : Yadira Santana-Dowling
Download or read book The Four Day Creative Brief written by Yadira Santana-Dowling and published by . This book was released on 2020-04-22 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.
Book Synopsis How to Write an Inspired Creative Brief by : Howard Ibach
Download or read book How to Write an Inspired Creative Brief written by Howard Ibach and published by iUniverse. This book was released on 2009-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Book Synopsis The Creative Brief Blueprint by : Kevin McTigue
Download or read book The Creative Brief Blueprint written by Kevin McTigue and published by Bookbaby. This book was released on 2021-08-18 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Book Synopsis How To Write An Inspired Creative Brief, 3rd Edition by : Howard Ibach
Download or read book How To Write An Inspired Creative Brief, 3rd Edition written by Howard Ibach and published by . This book was released on 2020-12-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating the Perfect Design Brief by : Peter L. Phillips
Download or read book Creating the Perfect Design Brief written by Peter L. Phillips and published by Simon and Schuster. This book was released on 2012-07-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Download or read book Brief written by Joseph McCormack and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Book Synopsis Creative Writing: Four Genres in Brief by : David Starkey
Download or read book Creative Writing: Four Genres in Brief written by David Starkey and published by Macmillan Higher Education. This book was released on 2016-12-16 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama -- over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in the basics of writing poetry, fiction, creative nonfiction, and drama; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate. In the third edition, in response to reviewer requests, the literature and writing prompts have been significantly refreshed and expanded, while new treatment of getting published and the growing trend of hybrid creative writing have been added.
Book Synopsis Managing the Brief for Better Design by : Alastair Blyth
Download or read book Managing the Brief for Better Design written by Alastair Blyth and published by Taylor & Francis. This book was released on 2002-09-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research, this book offers an understanding of the briefing process and its importance to the built environment. The coverage extends beyond new build covering briefing for services and fit-outs. Prepared by an experienced and well known team of authors, the book clearly explains how important the briefing process is to both the construction industry delivering well designed buildings and to their clients in achieving them. The text is illustrated by five excellent examples of effective practice, drawn from DEGW experience.
Download or read book Lovability written by Brian de Haaff and published by Greenleaf Book Group. This book was released on 2017-04-25 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Technical Design Solutions for Theatre by : Bronislaw Joseph Sammler
Download or read book Technical Design Solutions for Theatre written by Bronislaw Joseph Sammler and published by Taylor & Francis. This book was released on 2002 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Strategy Is Your Words by : Mark Pollard
Download or read book Strategy Is Your Words written by Mark Pollard and published by . This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tate: Brief Lessons in Creativity by : Frances Ambler
Download or read book Tate: Brief Lessons in Creativity written by Frances Ambler and published by Ilex Press. This book was released on 2019-04-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Creative people are curious, flexible, persistent and independent with a tremendous spirit of adventure and a love of play.' - Matisse Use this essential guide to crack artistic algorithms and improve, sustain and nurture your creativity. Brief Lessons in Creativity presents a rich variety of artistic methods and solutions for you to try, and is packed with inspiration and practical takeaways. Stay curious like Rauschenberg by immersing yourself in the world through seeing, reading and researching. Repeat and revisit with Cézanne to try things differently, and collect and remix with Matisse and Bacon. Appreciate the importance of solitude and space with Bourgeois, and improvise freely with Van Gogh. With every chapter, learn how to create your best work and embrace a new sense of playfulness.
Book Synopsis Called to Believe: A Brief Introduction to Christian Doctrine by : Steven P. Mueller
Download or read book Called to Believe: A Brief Introduction to Christian Doctrine written by Steven P. Mueller and published by Wipf and Stock Publishers. This book was released on 2006-11-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called to Believe is an abridgment and condensation of the more comprehensive text, Called to Believe, Teach, and Confess. It offers an accessible, introductory overview of the major doctrines of Christianity. Written from a Lutheran Christian perspective, this book is a helpful resource for those within that tradition and to others who seek a deeper and broader understanding of Christian teaching. Firmly rooted in Scripture, this book directs the reader back to the Bible. It emphasizes the interrelatedness of all Christian teachings, with its central teaching being the doctrine of justification by grace through faith in Jesus Christ. It also includes the text of the three ecumenical creeds accompanied by a brief introduction to their historical background. This book is ideal as an introductory text for university or advanced high school students and for other Christian adults who seek to expand their knowledge of God's revelation and its application in human lives. It introduces and uses classic theological vocabulary and terminology, while offering clear definitions and application. Key terms, study questions, and a glossary help make this a valuable resource. Suggested readings from Scripture, and secondary sources guide the reader into deeper study.
Book Synopsis This Can't Be Happening at Macdonald Hall! by : Gordon Korman
Download or read book This Can't Be Happening at Macdonald Hall! written by Gordon Korman and published by Scholastic Inc.. This book was released on 2014-11-25 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the #1 New York Times–bestselling author’s first book, the troublemaking team of Bruno and Boots wages war—and school will never be the same. The basis for the movie now streaming on TubiTV Bruno and Boots are always in trouble. So the Headmaster, aka “The Fish” decides it would be best to separate them. Bruno must now room with ghoulish Elmer Dimsdale, plus his plants, goldfish, and ants. And Boots is stuck with nerdy, preppy, paranoid George Wexford-Smyth III. Of course, this means war. Because Bruno and Boots are determined to get their old room back, no matter what it takes. Praise for the Bruno & Boots series “Korman has a unique talent for creating genuinely funny, roll-on-the-floor, laugh-out-loud books. All of his many books are bestsellers, a testament to his popularity with kids.” —Quill & Quire “A hilarious series.” —Booklist “Korman’s vibrant dialogue and breakneck action are the highlights of this merry romp . . . Laughs are as plentiful as [Bruno and Boots’s] misadventures.” —Publishers Weekly
