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Author : Marleen H. Bekkers
Publisher :
ISBN 13 : 9789050861212
Total Pages : 31 pages
Book Rating : 4.8/5 (612 download)
Download or read book The Foundations of Internal Marketing written by Marleen H. Bekkers and published by . This book was released on 1993 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pervaiz K. Ahmed
Publisher : Taylor & Francis
ISBN 13 : 1136394575
Total Pages : 321 pages
Book Rating : 4.1/5 (363 download)
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Taylor & Francis. This book was released on 2013-06-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Author : Pantea Foroudi
Publisher : Springer
ISBN 13 : 9783031629662
Total Pages : 0 pages
Book Rating : 4.6/5 (296 download)
Download or read book Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management written by Pantea Foroudi and published by Springer. This book was released on 2024-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.
Author : David M. Brown
Publisher : Routledge
ISBN 13 : 1000214303
Total Pages : 143 pages
Book Rating : 4.0/5 (2 download)
Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Author : Richard J. Varey
Publisher : Psychology Press
ISBN 13 : 9780415213189
Total Pages : 340 pages
Book Rating : 4.2/5 (131 download)
Download or read book Internal Marketing written by Richard J. Varey and published by Psychology Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
Author : Chip R. Bell
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090227
Total Pages : 169 pages
Book Rating : 4.5/5 (23 download)
Download or read book Inside Your Customer's Imagination written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2020-09-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author : Teena Mishra
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527557928
Total Pages : 230 pages
Book Rating : 4.5/5 (275 download)
Download or read book A Mathematical Approach to Human Resources written by Teena Mishra and published by Cambridge Scholars Publishing. This book was released on 2024-01-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.
Author : Jan Weiseke
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book The Role of Leaders in Internal Marketing written by Jan Weiseke and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is little empirical research on internal marketing despite its intuitive appeal and anecdotal accounts of its benefits. Adopting a social identity theory perspective, the authors propose that internal marketing is fundamentally a process in which leaders instill into followers a sense of oneness with the organization, formally known as organizational identification (OI). The authors test the OI-transfer research model in two multinational studies using multilevel and multisource data. Hierarchical linear modeling analyses show that the OI-transfer process takes place in the relationships between business unit managers and salespeople and between regional directors and business unit managers. Furthermore, both leader-follower dyadic tenure and charismatic leadership moderate this cascading effect. Leaders with a mismatch between their charisma and OI ultimately impair followers' OI. In turn, customer-contact employees' OI strongly predicts their sales performance. Finally, both employees' and sales managers' OI are positively related to their business units' financial performance. The study provides empirical evidence for the role of leaders, especially middle-managers, in building member identification that lays the foundation for internal marketing.
Author : Michael Dunmore
Publisher : Kogan Page Publishers
ISBN 13 : 0749447133
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)
Download or read book Inside-out Marketing written by Michael Dunmore and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136459391
Total Pages : 178 pages
Book Rating : 4.1/5 (364 download)
Download or read book Internal Marketing written by William Winston and published by Routledge. This book was released on 2012-10-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392262
Total Pages : 296 pages
Book Rating : 4.1/5 (363 download)
Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author : Michael J. J. Fetchko
Publisher : Routledge
ISBN 13 : 1351707280
Total Pages : 614 pages
Book Rating : 4.3/5 (517 download)
Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Author : Dr. Nilesh Rameshchandra Berad
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357550186
Total Pages : 176 pages
Book Rating : 4.3/5 (575 download)
Download or read book BASICS OF MARKETING (English) written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author : Helen Morris
Publisher : Van Haren
ISBN 13 : 9401802955
Total Pages : 237 pages
Book Rating : 4.4/5 (18 download)
Download or read book VeriSMTM - Foundation Study Guide written by Helen Morris and published by Van Haren. This book was released on 2018-02-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a self-study guide for the VeriSMTM Foundation, VeriSMTM Essentials, and VeriSMTM Plus qualifications. It also supports classroom and online courses for these qualifications. It is based on the requirements of the syllabuses for these three qualifications (Certification requirements for the VeriSMTM Foundation, VeriSMTM Essentials, and VeriSMTM Plus, a publication of the IFDC – International Foundation for Digital Competence). This guide is also useful for all professionals and organizations involved in delivering value to customers through the development, delivery, operation and/or promotion of services. VeriSMTM Foundation, VeriSMTM Essentials and VeriSMTM Plus prove to be useful to both professionals at the very start of their service management career and also to experienced professionals who need access to a simple service management approach. It refers to the information contained in the VeriSM handbook, “VeriSMTM - A service management approach for the digital age” - published by Van Haren Publishing. This guide has been developed for anyone who works with products and services and will be of particular interest to: graduates and undergraduates, managers (who want to understand how to leverage evolving management practices), service owners and service managers (who need to bring their skills up to date and understand how service management has changed), executives and IT professionals (who need to understand the impact of evolving management practices and new technologies on their role).
Author : J. A. Venn
Publisher : Cambridge University Press
ISBN 13 : 1107475139
Total Pages : 664 pages
Book Rating : 4.1/5 (74 download)
Download or read book The Foundations of Agricultural Economics written by J. A. Venn and published by Cambridge University Press. This book was released on 2015-01-29 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1933 as the second edition of a 1923 original, this book examines the many economic problems that can befall the agricultural industry, specifically that of the United Kingdom but with some reference to agricultural practices elsewhere in the world. Venn also includes a detailed study of the state of British agriculture immediately before and after WWI, as well as charts of agricultural output over time and detailed charts of acreage allotted to various crops in the UK. This book will be of interest to agricultural economists and historians.
Author : Mohan Prakash, N.R.
Publisher : Vikas Publishing House
ISBN 13 : 9325994054
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Banking, Risk and Insurance Management written by Mohan Prakash, N.R. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial services sector is witnessing such rapid changes and innovations that the existing books are hardly able to keep up with the rapid developments in the entire gamut of financial services. This book aims to fill this gap by covering the most recent developments and new products in the sector. Closely following the syllabus of MBA UGC curriculum and PGDM, the book has a single-window approach, that is, to meet the total requirement of students in this subject area through a single book. The book thus has all the potential of becoming the students' best companion.Key Features• The only book to cover all three topics, viz., banking, risk and insurance management• Includes recent developments in all the three sectors• Highlights the updated Basel III norms• Carries a special chapter on Marketing and CRM in banking sector• Includes pedagogical features like case studies, box items, and review questions
