The Fortune Cookie Principle

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The Fortune Cookie Principle

Author : Bernadette Jiwa
Publisher :
ISBN 13 : 9781489583949
Total Pages : 0 pages
Book Rating : 4.5/5 (839 download)

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Book Synopsis The Fortune Cookie Principle by : Bernadette Jiwa

Download or read book The Fortune Cookie Principle written by Bernadette Jiwa and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Make Your Idea Matter

Author : Bernadette Jiwa
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478394846
Total Pages : 0 pages
Book Rating : 4.3/5 (948 download)

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Book Synopsis Make Your Idea Matter by : Bernadette Jiwa

Download or read book Make Your Idea Matter written by Bernadette Jiwa and published by Createspace Independent Publishing Platform. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love

Story Driven

Author : Bernadette Jiwa
Publisher :
ISBN 13 : 9780994432810
Total Pages : 181 pages
Book Rating : 4.4/5 (328 download)

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Book Synopsis Story Driven by : Bernadette Jiwa

Download or read book Story Driven written by Bernadette Jiwa and published by . This book was released on 2018 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.

Bible Matrix

Author : Michael Bull
Publisher : WestBow Press
ISBN 13 : 1449702627
Total Pages : 236 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis Bible Matrix by : Michael Bull

Download or read book Bible Matrix written by Michael Bull and published by WestBow Press. This book was released on 2010-06-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wish someone could give you a big handle on the entire Bible without years of study? Well, this book not only promises to give you that big handle—it will deliver on the promise. You should be asking, how is this possible? The Bible is one story told over and over again, with many variations on the same theme. This structure is the Bible’s DNA. This basic seven-point pattern is the heartbeat of the Creation. It is the cycle of a human day and a human life. It is the pattern of the Tabernacle. It is the process of agriculture. It undergirds the speeches and Laws of God. It orders the rise and fall of nations and empires. It is also the structure of our worship. It is the rhythm of Christ, and it will open the Bible for you like never before.

Where's My Fortune Cookie?

Author : Brad Schreiber
Publisher : Blurb
ISBN 13 : 9781389705038
Total Pages : 224 pages
Book Rating : 4.7/5 (5 download)

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Book Synopsis Where's My Fortune Cookie? by : Brad Schreiber

Download or read book Where's My Fortune Cookie? written by Brad Schreiber and published by Blurb. This book was released on 2019-05-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious, startling biography of Phil Proctor, the co-founder of the legendary satirical comedy group, the Firesign Theatre. Includes over 120 rare photos, illustrating his work in comedy recordings, TV, film and even the Broadway Stage.

Summary of Bernadette Jiwa's The Fortune Cookie Principle

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669395464
Total Pages : 77 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Bernadette Jiwa's The Fortune Cookie Principle by : Everest Media,

Download or read book Summary of Bernadette Jiwa's The Fortune Cookie Principle written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-29T22:59:00Z with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.

The Star Principle

Author : Richard Koch
Publisher : Piatkus
ISBN 13 : 0748118128
Total Pages : 183 pages
Book Rating : 4.7/5 (481 download)

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Book Synopsis The Star Principle by : Richard Koch

Download or read book The Star Principle written by Richard Koch and published by Piatkus. This book was released on 2010-03-04 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

ZAG

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

The Carrot Principle

Author : Adrian Gostick
Publisher : Simon and Schuster
ISBN 13 : 1471105768
Total Pages : 187 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Carrot Principle by : Adrian Gostick

Download or read book The Carrot Principle written by Adrian Gostick and published by Simon and Schuster. This book was released on 2012-12-11 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle. Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager. The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities. Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.

How to Own Your Own Mind

Author : Napoleon Hill
Publisher : Prabhat Prakashan
ISBN 13 : 9352664361
Total Pages : 202 pages
Book Rating : 4.3/5 (526 download)

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Book Synopsis How to Own Your Own Mind by : Napoleon Hill

Download or read book How to Own Your Own Mind written by Napoleon Hill and published by Prabhat Prakashan. This book was released on 2018-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Napoleon Hill's timeless classic, Think and Grow Rich, has the distinction of being the best read self-help book of the twentieth century. Not so well known is how Hill earned his livelihood before he wrote 'Think and Grow Rich'. Another classic work of Dr. Hill is 'How to Own Your Own Mind' which shows the way to stabilise your mind and achieve success in life. As Dr. Hill repeatedly emphasised, action is critical to success. But you must think before you act or your actions will be wasted. These timeless chapters about the importance of thought before action will prove to be very instructive in helping you attain your own Definite Major Purpose. To do so, you must learn how to own your own mind, and this book will tell you how to do it.

I Hope I Screw This Up

Author : Kyle Cease
Publisher : Simon and Schuster
ISBN 13 : 1501152092
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis I Hope I Screw This Up by : Kyle Cease

Download or read book I Hope I Screw This Up written by Kyle Cease and published by Simon and Schuster. This book was released on 2017-05-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through humorous personal examples, the former stand-up comic describes how happiness is available to everyone in the present moment, arguing that, once fear is accepted and dealt with, personal power and fulfillment will follow.

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

Author : Jack J. Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 1260460436
Total Pages : 360 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by : Jack J. Phillips

Download or read book ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing written by Jack J. Phillips and published by McGraw Hill Professional. This book was released on 2020-10-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.

Hunch

Author : Bernadette Jiwa
Publisher : Penguin
ISBN 13 : 0735214131
Total Pages : 208 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Hunch by : Bernadette Jiwa

Download or read book Hunch written by Bernadette Jiwa and published by Penguin. This book was released on 2017-06-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

Gen Z Effect

Author : Tom Koulopoulos
Publisher : Routledge
ISBN 13 : 1351861743
Total Pages : 270 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Gen Z Effect by : Tom Koulopoulos

Download or read book Gen Z Effect written by Tom Koulopoulos and published by Routledge. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

The Fortune Cafe

Author : Heather B. Moore
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (691 download)

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Book Synopsis The Fortune Cafe by : Heather B. Moore

Download or read book The Fortune Cafe written by Heather B. Moore and published by . This book was released on 2024-01-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Tangerine Street Tangerine Street is a must-see tourist stop with a colorful mix of one-of-a-kind boutiques, unique restaurants, eclectic museums, quaint bookstores, and exclusive bed-and-breakfasts. The Fortune Café, situated in the middle of this charming collection of shops and cafés, is a Chinese restaurant unlike any other because, well, to be honest, the fortunes found in the cookies all come true... MIS-FORTUNE: Emma, a waitress at The Fortune Café will do anything to avoid opening a fortune cookie. Each fortune is rumored to somehow magically come true. Being a girl grounded in reality, she doesn't have time for that kind of nonsense. But when trying to prevent a food fight at the café, Emma accidentally cracks open a fortune cookie: "Look around, love is trying to catch you." If there is one thing that Harrison, her former best friend in high school is good at, it's catching her unaware. LOVE, NOT LUCK: Lucy has always been lucky . . . until her parents meet her fiancé's parents at a disastrous lunch at The Fortune Café, and she breaks her lucky jade necklace. Even worse, her fortune cookie reveals that "True love is for the brave, not the lucky." How is she supposed to read that? She's always considered it lucky how she met her fiancé. But after breaking her necklace, Lucy's luck takes a dive. And when her fiancé dumps her, the only person she can turn to is Carter, the unluckiest guy she knows. TAKEOUT: Stella is content in her new life of taking over her mom's jewelry shop. No more boyfriend to worry about, and as long as she stays busy, she doesn't have to dwell on her non-existent love life. When Evan comes into the shop with his young daughter, Stella is charmed. But she is reluctant to complicate her straightforward life, so when she reads her fortune after ordering takeout from The Fortune Café, she completely ignores it. After all, how can a fortune as vague as "Do the thing you fear and love is certain," apply to her?

Switch

Author : Chip Heath
Publisher : Crown Currency
ISBN 13 : 030759016X
Total Pages : 322 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Switch by : Chip Heath

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.