The Necessary Art of Persuasion

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

The Power of Persuasion

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471763179
Total Pages : 294 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis The Power of Persuasion by : Robert Levine

Download or read book The Power of Persuasion written by Robert Levine and published by John Wiley & Sons. This book was released on 2006-01-23 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

Influence

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Author :
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Force of Persuasion

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Author :
Publisher : Simon & Schuster
ISBN 13 : 9780133251272
Total Pages : 199 pages
Book Rating : 4.2/5 (512 download)

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Book Synopsis Force of Persuasion by : Forrest H. Patton

Download or read book Force of Persuasion written by Forrest H. Patton and published by Simon & Schuster. This book was released on 1986-01-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how to avoid self-defeating attitudes, improve one's concentration, perception, and intuition, eliminate bad habits, use successful negotiating strategies, and increase one's influence

Force and Persuasion

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Author :
Publisher :
ISBN 13 : 9780226452104
Total Pages : 322 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Force and Persuasion by : Waud H. Kracke

Download or read book Force and Persuasion written by Waud H. Kracke and published by . This book was released on 1978 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Persuasion

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Author :
Publisher : Sound Wisdom
ISBN 13 : 0768487005
Total Pages : 175 pages
Book Rating : 4.7/5 (684 download)

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Book Synopsis The Art of Persuasion by : Bob Burg

Download or read book The Art of Persuasion written by Bob Burg and published by Sound Wisdom. This book was released on 2011-09-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

The Black Book of Persuasion

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983556265
Total Pages : 142 pages
Book Rating : 4.5/5 (562 download)

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Book Synopsis The Black Book of Persuasion by : Alex Llantada

Download or read book The Black Book of Persuasion written by Alex Llantada and published by Createspace Independent Publishing Platform. This book was released on 2018-01-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

The Full Force of Your Ideas

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Author :
Publisher :
ISBN 13 : 9780976156901
Total Pages : 156 pages
Book Rating : 4.1/5 (569 download)

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Book Synopsis The Full Force of Your Ideas by :

Download or read book The Full Force of Your Ideas written by and published by . This book was released on 2004-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communispond, the industry leader in Business Communication Skills for over 35 years, presents a method to help leaders and individuals make more persuasive business presentations and pitches.Whether face to face or via the web, the stakes have never been higher. Learn the 9 Principles of Persuasion to become more persuasive with customers as well as within your own organization.Contributors include Communispond founder Kevin Daley and some of the most respected trainers and writers in the field.

Power of Persuasion

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Author :
Publisher : Simon Pulse
ISBN 13 : 9780671026325
Total Pages : 212 pages
Book Rating : 4.0/5 (263 download)

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Book Synopsis Power of Persuasion by : Elizabeth Massie

Download or read book Power of Persuasion written by Elizabeth Massie and published by Simon Pulse. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buffy investigates the deaths of players on the local school football team.

Resistance and Persuasion

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Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Resistance and Persuasion by : Eric S. Knowles

Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Military Persuasion

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Author :
Publisher : Penn State Press
ISBN 13 : 0271041269
Total Pages : 321 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Military Persuasion by : Stephen J. Cimbala

Download or read book Military Persuasion written by Stephen J. Cimbala and published by Penn State Press. This book was released on 2010-11-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Split-Second Persuasion

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Author :
Publisher : HMH
ISBN 13 : 0547545231
Total Pages : 309 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Split-Second Persuasion by : Kevin Dutton

Download or read book Split-Second Persuasion written by Kevin Dutton and published by HMH. This book was released on 2011-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

The Ethics of Persuasion

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Publisher :
ISBN 13 : 9780814255834
Total Pages : 0 pages
Book Rating : 4.2/5 (558 download)

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Book Synopsis The Ethics of Persuasion by : Brooke Rollins

Download or read book The Ethics of Persuasion written by Brooke Rollins and published by . This book was released on 2024-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges the traditional thinking that rhetoric is primarily utilitarian by demonstrating how Derrida's philosophy prioritizes ethical imperatives even as one is trying to persuade.

Pre-Suasion

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Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Persuasion Across Genres

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Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Presence, Prevention, and Persuasion

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Publisher : Lexington Books
ISBN 13 : 9780739107263
Total Pages : 476 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Presence, Prevention, and Persuasion by : Edward Rhodes

Download or read book Presence, Prevention, and Persuasion written by Edward Rhodes and published by Lexington Books. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can great powers ensure the political outcomes they want and prevent political developments they oppose, by stationing their military forces in distant regions during peacetime? If so, what kinds of military capabilities yield this sort of peacetime political leverage? And what kinds of political goals can-and, just as importantly, cannot-be achieved through "forward military presence?" In the post-9/11 world, as the United States seeks to use its unrivalled global military predominance to build a safer, better world by preventing terrorism and encouraging societies around the world to embrace democracy, these questions take on enormous importance. Presence, Prevention, and Persuasion addresses these issues by looking at British, French, and American experiences in the Middle East, South America, the Caribbean basin, and Africa over the last two centuries. The authors' findings will have a significant impact on scholarship but, more importantly, on American decision-making communities. An essential volume for anyone working in the field of international relations whether it is policy making, diplomacy, military planning or the private sector.

Converting Bohemia

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Publisher : Cambridge University Press
ISBN 13 : 0521889294
Total Pages : 355 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Converting Bohemia by : Howard Louthan

Download or read book Converting Bohemia written by Howard Louthan and published by Cambridge University Press. This book was released on 2009-02-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the course of the Counter-Reformation and the nature of early modern Catholicism.