Book Synopsis The Five Building Blocks of Customer Centricity by :
Download or read book The Five Building Blocks of Customer Centricity written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some organizations more customer centric than others? How do some companies inspire greater loyalty from employees and customers alike to become the best loved brands in their industry? Most senior leaders today would agree that a customer culture is vital to business success. It requires the commitment of the entire organization to understand the ideal customer experience and how to consistently deliver it across multiple channels. Janet LeBlanc has tracked the progress of North American business leaders across a variety of industries since 2012 to understand the true state of customer centricity in business today. She advocates that strong executive support and strategic alignment are essential to building customer centricity into an organization's DNA. In this webinar Janet LeBlanc uncovers the five building blocks of customer centricity and the senior leader's role in making it happen. Janet will identify the actions and behaviours that build a customer-centric culture and how to align the leadership team to unite around a shared vision of the ideal customer experience. Learn how to use customer experience management as an operating model to comprehensively manage customers throughout the customer lifecycle.