Author : Dick Dodds
Publisher : Canadian Education Association
ISBN 13 : 9780920315682
Total Pages : 144 pages
Book Rating : 4.3/5 (156 download)
Book Synopsis The First 120 Minutes by : Dick Dodds
Download or read book The First 120 Minutes written by Dick Dodds and published by Canadian Education Association. This book was released on 1994 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a crisis strikes, the first 120 minutes can determine the public's perceptions of the school system, employee group, community college, university or ministry, and the image the organization will have long after the situation is under control. This document defines a crisis and the need for crisis management; the result of a crisis that is not managed; the key elements of good crisis management as exemplified by Johnson & Johnson, Wisconsin Electric Power Co., and Molson Breweries; the need for communication planning and establishment of credibility before the crisis strikes; elements of a communication plan; measures to take during an actual crisis, using the example of a teachers' strike; and principles of crisis management.