The Fast Track To B2b Sales

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The Fast-Track to B2B Sales

Author : Karim Mokhtar
Publisher : Carthage ABC
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Fast-Track to B2B Sales by : Karim Mokhtar

Download or read book The Fast-Track to B2B Sales written by Karim Mokhtar and published by Carthage ABC. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Concise Guide for Beginners" is the ultimate guide for new B2B sales professionals, providing a practical and easy-to-read overview of the essential skills needed to succeed in this dynamic and challenging field. This comprehensive guide contains the 200 most common questions and answers, a B2B dictionary, a workbook with exercises and answer keys, and more, making it an indispensable resource for anyone starting their B2B sales career. The book is written in a clear and concise style, providing practical tips and strategies for building strong relationships with customers, developing effective sales strategies, and closing deals. With its focus on practical application and real-world scenarios, this book is designed to help new B2B sales professionals quickly get up to speed and start achieving success. Whether you're looking to learn the basics of B2B sales or improve your existing skills, "A Concise Guide for Beginners" is the perfect resource. With its comprehensive coverage of essential topics, including prospecting, lead generation, sales pitches, negotiation, and more, this book is a must-read for anyone looking to succeed in the competitive world of B2B sales. So if you're ready to take your B2B sales career to the next level, pick up a copy of "A Concise Guide for Beginners" today and start achieving your sales goals!

Fast-Track Your Business

Author : Laura Patterson
Publisher : Violetear Press
ISBN 13 : 9780971008625
Total Pages : 228 pages
Book Rating : 4.0/5 (86 download)

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Book Synopsis Fast-Track Your Business by : Laura Patterson

Download or read book Fast-Track Your Business written by Laura Patterson and published by Violetear Press. This book was released on 2020-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.

Marketing: Fast Track to Success ePub eBook

Author : Chris Ritchie
Publisher : Pearson UK
ISBN 13 : 0273741969
Total Pages : 229 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Marketing: Fast Track to Success ePub eBook by : Chris Ritchie

Download or read book Marketing: Fast Track to Success ePub eBook written by Chris Ritchie and published by Pearson UK. This book was released on 2010-04-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

Sales: Fast track to Success

Author : John Mactear
Publisher : Pearson UK
ISBN 13 : 0273741799
Total Pages : 208 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Sales: Fast track to Success by : John Mactear

Download or read book Sales: Fast track to Success written by John Mactear and published by Pearson UK. This book was released on 2010-04-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE RESULTS YOU WANT IN SALES. FAST. Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as you pursue sales. You need to be able to understand your customer's needs and wants, design a tailored solution for them and explain exactly what benefits they will derive from it. Fast Track to Success: Sales helps you do this by giving you an overview of best practice in all aspects of sales, along with practical advice on how to lead and manage a sales team. This practical, career-oriented book gets you up to speed on sales quickly. It gives you: Sales in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to successful selling Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Advice on leading your team – how to decide your leadership style and build your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager – faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: Awareness - find out where you are now and what you need to do to improve Business building - the tools and techniques you need to build up your skills Career development- learn the steps you should take now if you want to get ahead Director’s toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: The Fast Track Top 10 – a concise, cutting edge summary of the information you need to shine Quick Tips and FAQs – a short cut to practical advice from people who have been there before you and succeeded Real life stories to give examples of what works – and critically, what doesn’t Practical career guidance including a framework of objectives for your first 10 weeks in a new role Expert Voices – to give you the state of the art view from today’s leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book – log on now to get on the Fast Track today. About the authors John is a Senior Management Consultant with Mercuri International, one of the world's largest sales consultancies. At Mercuri he is actively involved with selling as well as developing and delivering sales and sales management training workshops to companies across all industries arou

How to Fast-track your Academic Career

Author : Adam Lindgreen
Publisher : Edward Elgar Publishing
ISBN 13 : 1035323923
Total Pages : 581 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis How to Fast-track your Academic Career by : Adam Lindgreen

Download or read book How to Fast-track your Academic Career written by Adam Lindgreen and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.

B2B Marketing

Author : Uwe G. Seebacher
Publisher : Springer Nature
ISBN 13 : 3030542920
Total Pages : 754 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis B2B Marketing by : Uwe G. Seebacher

Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Fast Forward

Author : Martin Giese
Publisher : Matthias Hilpert
ISBN 13 : 3982298113
Total Pages : 276 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Fast Forward by : Martin Giese

Download or read book Fast Forward written by Martin Giese and published by Matthias Hilpert. This book was released on 2021-04-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

Humanizing B2B

Author : Paul Cash
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602501
Total Pages : 187 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Humanizing B2B by : Paul Cash

Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Business-to-Business Marketing

Author : Mark Eardley
Publisher : Penguin Random House South Africa
ISBN 13 : 1776090136
Total Pages : 186 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Business-to-Business Marketing by : Mark Eardley

Download or read book Business-to-Business Marketing written by Mark Eardley and published by Penguin Random House South Africa. This book was released on 2016-02-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results – increased sales, rising market share and rock-solid margins. Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.

B2B Revenue NOW

Author : Atte Sallamo
Publisher : BoD - Books on Demand
ISBN 13 : 9528036562
Total Pages : 464 pages
Book Rating : 4.5/5 (28 download)

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Book Synopsis B2B Revenue NOW by : Atte Sallamo

Download or read book B2B Revenue NOW written by Atte Sallamo and published by BoD - Books on Demand. This book was released on 2024-01-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers. The process: 1) Find your ideal high-value clients. 2) UNIFY & ALIGN your revenue operations. 3) EXECUTE! Conquer your B2B profit & REVENUE GOALS. The proof and power of this process you'll come to experience firsthand on your own company's balance sheet. How is this possible? In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all. Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is. ...For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business. LEARN ABOUT: Rev Ops roadmap, Team structure, & Leadership.

Smart Sales Manager

Author : Josiane Feigon
Publisher : AMACOM
ISBN 13 : 0814432840
Total Pages : 293 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Smart Sales Manager by : Josiane Feigon

Download or read book Smart Sales Manager written by Josiane Feigon and published by AMACOM. This book was released on 2013-07-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal. With the explosion of social media, as well as the increasing dependence on digital communications, the need for businesses to shift their focus from field sales to inside sales is growing exponentially today. Businesses now rely on inside sales to generate up to 50 percent of their revenue! The burgeoning demand for inside sales leaders means that the industry’s top reps are being promoted and transitioned even if they are unprepared for management in the Sales 2.0 that is taking over the field. In Smart Sales Manager, she shows you how they can lead their inside sales squads to success--from hiring and motivating to training, coaching, and more, including: Customer 2.0: Selling to the new elusive buyer Tools 2.0: Choosing the best sales productivity and intelligence tools for their team Talent 2.0: Hiring, training, and retaining inside sales superheroes Manager’s cheat sheets: Motivational strategies to salvage deals, engage employees, and boost managerial clout The ability to successfully train your sales teams in social selling, digital communications, and disruptive content creation is vital in today’s sales environment. Complete with real-life examples and smart sales strategies, Smart Sales Manager will bring managers up to speed fast.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Speed Prospecting

Author : Matthew Lampros
Publisher : Sales Wings
ISBN 13 :
Total Pages : 237 pages
Book Rating : 4./5 ( download)

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Book Synopsis Speed Prospecting by : Matthew Lampros

Download or read book Speed Prospecting written by Matthew Lampros and published by Sales Wings. This book was released on 2024-06-13 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever said, "Get me in the room and I’ll seal the deal"? Well, my friend, this book is for you. This isn’t another generic sales book --this is a nitty-gritty, down-to-the-details tactical guide guide designed to help you book more appointments, more often, with less sweat off your brow. Selling isn't a walk in the park, but, you're pretty good at it, aren't you? Let's aim to make you just as good at prospecting. Prospecting right now feels like pulling teeth, right? It's time-consuming, often fruitless, and just plain frustrating. As a battle-hardened B2B cold calling coach of 20 years, I’ve spent countless hours on the phone with clients across the US and Canada. After nearly half a million calls, I've unearthed a better way. Speed Prospecting is chock-full of proven, speedy, and kind-to-your-ego strategies to get you in front of more prospects.. HERE’S WHAT I’M PROMISING TO BRING TO THE TABLE: Speed Prospecting In Action: I show you how to have six meaningful conversations and secure four meetings in just an hour. Master the techniques and you could be looking at ten conversations and eight meetings in the same hour. No Stone Left Unturned: 300 pages on prospecting is a bit much... but that’s because I’m covering everything. Building a prospect list, identifying decision-makers, handling gatekeepers, getting your emails and voicemails noticed, and putting a stop to nonsense objections like, “we’re happy with what we have” - it’s all in here. Embracing the Digital: I've got some great tips for using LinkedIn and email to boost your efforts. Plus, a link to AI resources to help you with your scripts and calling planning. No-nonsense advice: I'm all about the practical stuff. You'll get actionable advice that you can start using right away to book more meetings. And guess what? It works! You're a closer. That's a skill that will serve you for a lifetime. But you can't close anything if you're not getting in front of people. Let's work on getting your prospecting skills on par with your sales skills. You'll be booking more meetings, in less time, with less rejection and more control. Don't just take my word for it. One of my recent clients, a VP of Sales for a Controls and Automation company, said: “We worked with Matthew and things got better for us.” Ready for things to get better for you? Let's get to it!

B2B Social Selling Strategy

Author : Julie Atherton
Publisher : Kogan Page Publishers
ISBN 13 : 1398604607
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis B2B Social Selling Strategy by : Julie Atherton

Download or read book B2B Social Selling Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2022-11-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals.

The Essential B2B eCommerce Guide

Author : Ian Dunning
Publisher : TradeTech Solutions Ltd
ISBN 13 : 1838064001
Total Pages : 123 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis The Essential B2B eCommerce Guide by : Ian Dunning

Download or read book The Essential B2B eCommerce Guide written by Ian Dunning and published by TradeTech Solutions Ltd. This book was released on 2020-05-29 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide has been written to cover all aspects of the reality of B2B eCommerce. The emphasis is on practical advice for British SMEs that can bring you immediate economic benefits.

Integrated Product and Sales Management in B2B

Author : Claus Tintelnot
Publisher : Springer Nature
ISBN 13 : 3658422270
Total Pages : 318 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Integrated Product and Sales Management in B2B by : Claus Tintelnot

Download or read book Integrated Product and Sales Management in B2B written by Claus Tintelnot and published by Springer Nature. This book was released on 2023-12-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and other engineering disciplines will have a worthwhile read as well.