The Evolution Of Key Mass Communication Concepts

Download The Evolution Of Key Mass Communication Concepts full books in PDF, epub, and Kindle. Read online The Evolution Of Key Mass Communication Concepts ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Evolution of Key Mass Communication Concepts

Author : Sharon Dunwoody
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis The Evolution of Key Mass Communication Concepts by : Sharon Dunwoody

Download or read book The Evolution of Key Mass Communication Concepts written by Sharon Dunwoody and published by Hampton Press (NJ). This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular concept to that area was selected.

Beyond Media

Author : Richard Wade Budd
Publisher : Transaction Publishers
ISBN 13 : 9781412818094
Total Pages : 316 pages
Book Rating : 4.8/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Beyond Media by : Richard Wade Budd

Download or read book Beyond Media written by Richard Wade Budd and published by Transaction Publishers. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

Applied Mass Communication Theory

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

The Evolution of Media

Author : Michael A. Noll
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 074257928X
Total Pages : 213 pages
Book Rating : 4.7/5 (425 download)

DOWNLOAD NOW!

Book Synopsis The Evolution of Media by : Michael A. Noll

Download or read book The Evolution of Media written by Michael A. Noll and published by Rowman & Littlefield Publishers. This book was released on 2006-12-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Readings in Mass Communication

Author : Michael C. Emery
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Readings in Mass Communication by : Michael C. Emery

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1983 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Readings in Mass Communication

Author : Michael C. Emery
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!

Book Synopsis Readings in Mass Communication by : Michael C. Emery

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1974 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Mass Media for A Changing World

Author : Ray A Hiebert
Publisher : Routledge
ISBN 13 : 1136694129
Total Pages : 456 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Exploring Mass Media for A Changing World by : Ray A Hiebert

Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Beyond Media

Author : Richard W. Budd
Publisher : Transaction Publishers
ISBN 13 : 9780887386985
Total Pages : 292 pages
Book Rating : 4.3/5 (869 download)

DOWNLOAD NOW!

Book Synopsis Beyond Media by : Richard W. Budd

Download or read book Beyond Media written by Richard W. Budd and published by Transaction Publishers. This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. Beyond Media broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

The Sage Handbook of Survey Development and Application

Author : Lucy R. Ford
Publisher : SAGE Publications Limited
ISBN 13 : 1529618622
Total Pages : 512 pages
Book Rating : 4.5/5 (296 download)

DOWNLOAD NOW!

Book Synopsis The Sage Handbook of Survey Development and Application by : Lucy R. Ford

Download or read book The Sage Handbook of Survey Development and Application written by Lucy R. Ford and published by SAGE Publications Limited. This book was released on 2023-06-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Survey Development and Application provides a practical resource that researchers can go to for cutting-edge tools to ensure they are employing the best survey research techniques. This handbook not only covers the classic and innovational skills and approaches involved at every step of the survey research process, but also centres itself around applied, how-to guidance to aid readers in best practice. Chapters engage with a broad range of topics including sampling issues, approaches to establishment of measurement equivalence, and the use of online labour pools in survey development. With contributions from a global community of leading and emerging scholars across a wide variety of disciplines, this Handbook is focused on being applicable and accessible across the social sciences. Containing over 120 tables and figures, checklists and tutorial guides, The SAGE Handbook of Survey Development and Application will serve as a one stop resource for survey research. This handbook serves as a touchstone for a variety of fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others. PART 1: Conceptual Issues and Operational Definition PART 2: Research Design Considerations PART 3: Item Development PART 4: Scale Improvement Methods PART 5: Data Collection PART 6: Data Management and Analysis PART 7: Research Production and Dissemination PART 8: Applications

Mass Communication and American Social Thought

Author : John Durham Peters
Publisher : Rowman & Littlefield
ISBN 13 : 9780742528390
Total Pages : 556 pages
Book Rating : 4.5/5 (283 download)

DOWNLOAD NOW!

Book Synopsis Mass Communication and American Social Thought by : John Durham Peters

Download or read book Mass Communication and American Social Thought written by John Durham Peters and published by Rowman & Littlefield. This book was released on 2004 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

The Media of Mass Communication

Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 : 9780205521104
Total Pages : 0 pages
Book Rating : 4.5/5 (211 download)

DOWNLOAD NOW!

Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich with contemporary issues and trends, Vivian’sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Refiguring Mass Communication

Author : Peter Simonson
Publisher : University of Illinois Press
ISBN 13 : 0252077059
Total Pages : 282 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Refiguring Mass Communication by : Peter Simonson

Download or read book Refiguring Mass Communication written by Peter Simonson and published by University of Illinois Press. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.

Foundations of Community Journalism

Author : Bill Reader
Publisher : SAGE
ISBN 13 : 1412974666
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Foundations of Community Journalism by : Bill Reader

Download or read book Foundations of Community Journalism written by Bill Reader and published by SAGE. This book was released on 2012 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first and only book to focus on how to understand and conduct research in this ever-increasing field.

Theory and Research in Mass Communication

Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Theory and Research in Mass Communication by : David K. Perry

Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

The SAGE Handbook of Media Processes and Effects

Author : Robin L. Nabi
Publisher : SAGE Publications
ISBN 13 : 1506319025
Total Pages : 862 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis The SAGE Handbook of Media Processes and Effects by : Robin L. Nabi

Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE Publications. This book was released on 2009-09-11 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

The Handbook of Communication Science

Author : Charles R. Berger
Publisher : SAGE Publications
ISBN 13 : 1452261857
Total Pages : 601 pages
Book Rating : 4.4/5 (522 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Communication Science by : Charles R. Berger

Download or read book The Handbook of Communication Science written by Charles R. Berger and published by SAGE Publications. This book was released on 2009-04-30 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.

Journalism

Author : Tim P. Vos
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501500104
Total Pages : 648 pages
Book Rating : 4.5/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Journalism by : Tim P. Vos

Download or read book Journalism written by Tim P. Vos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-05-22 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out the state-of-the-art in the discipline of journalism at a time in which the practice and profession of journalism is in serious flux. While journalism is still anchored to its history, change is infecting the field. The profession, and the scholars who study it, are reconceptualizing what journalism is in a time when journalists no longer monopolize the means for spreading the news. Here, journalism is explored as a social practice, as an institution, and as memory. The roles, epistemologies, and ethics of the field are evolving. With this in mind, the volume revisits classic theories of journalism, such as gatekeeping and agenda-setting, but also opens up new avenues of theorizing by broadening the scope of inquiry into an expanded journalism ecology, which now includes citizen journalism, documentaries, and lifestyle journalism, and by tapping the insights of other disciplines, such as geography, economics, and psychology. The volume is a go-to map of the field for students and scholars—highlighting emerging issues, enduring themes, revitalized theories, and fresh conceptualizations of journalism.