Euromarketing

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Author :
Publisher : Psychology Press
ISBN 13 : 9781560244271
Total Pages : 404 pages
Book Rating : 4.2/5 (442 download)

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Book Synopsis Euromarketing by : Erdener Kaynak

Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.

The Emerging High-tech Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Emerging High-tech Industry by : United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations

Download or read book The Emerging High-tech Industry written by United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations and published by . This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who's Bashing Whom?

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Author :
Publisher : Peterson Institute
ISBN 13 : 9780881321067
Total Pages : 358 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Who's Bashing Whom? by : Laura D'Andrea Tyson

Download or read book Who's Bashing Whom? written by Laura D'Andrea Tyson and published by Peterson Institute. This book was released on 1993 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments around the world? This volume answers these questions on the basis of detailed and rigorous case studies of trade disputes between the United States, Japan, and Europe in aircraft, semiconductors, supercomputers, telecommunications, and other electronics products. Tyson proposes a "cautious activist" policy agenda to promote US competitiveness in high-technology sectors and to strengthen multilateral rules governing high-technology trade.

Conflict Among Nations

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Author :
Publisher : Routledge
ISBN 13 : 0429710461
Total Pages : 519 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Conflict Among Nations by : Thomas R. Howell

Download or read book Conflict Among Nations written by Thomas R. Howell and published by Routledge. This book was released on 2019-03-04 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a study of the trade objectives and strategies of Japan, Germany, South Korea, Taiwan, Brazil and the European Community, and of the implications of the policies for both the US and the international trading system of the 1990s.

Annuaire européen. 40.1992(1994)

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Author :
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9780792325703
Total Pages : 1092 pages
Book Rating : 4.3/5 (257 download)

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Book Synopsis Annuaire européen. 40.1992(1994) by : Euye

Download or read book Annuaire européen. 40.1992(1994) written by Euye and published by Martinus Nijhoff Publishers. This book was released on 1994-07-27 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "European Yearbook" promotes the scientific study of European organisations and the Organisation for Economic Co-operation and Development. Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. In addition, a number of articles on topics of general interest are included in each volume. A general index by subject and name, and a cumulative index of all the articles which have appeared in the "Yearbook," are included in every volume and provide direct access to the "Yearbook"'s subject matter. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions.

Implementing the European Community Single Market

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Author :
Publisher : DIANE Publishing
ISBN 13 : 9780788105432
Total Pages : 346 pages
Book Rating : 4.1/5 (54 download)

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Book Synopsis Implementing the European Community Single Market by :

Download or read book Implementing the European Community Single Market written by and published by DIANE Publishing. This book was released on 1994-03 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Japanese Firms in Europe

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Author :
Publisher : Routledge
ISBN 13 : 1134362137
Total Pages : 390 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Japanese Firms in Europe by : Frédérique Sachwald

Download or read book Japanese Firms in Europe written by Frédérique Sachwald and published by Routledge. This book was released on 2014-03-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect, three areas in particular are explored: human resource management, relationships with suppliers and R&D unit locations.

Roadmapping Emergent Technologies

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Author :
Publisher : Troubador Publishing Ltd
ISBN 13 : 184876099X
Total Pages : 277 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Roadmapping Emergent Technologies by : David Tolfree

Download or read book Roadmapping Emergent Technologies written by David Tolfree and published by Troubador Publishing Ltd. This book was released on 2009 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how roadmapping can prepare the policy-maker and planner for the challenges and changes which lie ahead. It provides the reader with a comprehensive introduction on roadmapping methodology, extracts from existing roadmaps covering the key sectors of industry.

Satellite Regulation in Europe

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Author :
Publisher : BRILL
ISBN 13 : 900448146X
Total Pages : 784 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Satellite Regulation in Europe by : Stéphan Le Goueff

Download or read book Satellite Regulation in Europe written by Stéphan Le Goueff and published by BRILL. This book was released on 2021-10-25 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercial satellite activities have undergone enormous growth in the last decades, and so has the complexity of the legal framework within which these activities have to be carried out. Because of the international character of satellite activities, this legal framework has often been established on an international or regional level, through institutions such as the European Union, the International Telecommunications Union, the World Trade Organisation and the European Conference of Postal and Telecommunications Administrations. It is not an easy task to obtain a complete picture of this legal framework. For this reason, it was considered opportune to assemble all relevant legal texts and materials established by these institutions into one book. As telecommunications is currently the most important commercial application of satellites, it should come as no surprise to anyone that the main part of the book is dedicated to this application, simply because of the fact that the legal framework is furthest developed. However, relevant texts and materials for the three other commercial satellite activities - broadcasting, remote sensing and navigation - have also been included. This book is a very valuable tool for all those involved in the European satellite business or for those who want to get involved in it, whether they are lawyers or non-lawyers; everyone is affected by the laws and regulations governing this field and everyone should be aware of the limitations these laws and regulations might impose.

The Smart Revolution Towards the Sustainable Digital Society

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710040
Total Pages : 408 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis The Smart Revolution Towards the Sustainable Digital Society by : Hitoshi Mitomo

Download or read book The Smart Revolution Towards the Sustainable Digital Society written by Hitoshi Mitomo and published by Edward Elgar Publishing. This book was released on 2015-07-31 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a modern framework to help assess how recent Information and Communication Technologies (ICTs) can contr

Competing Economies

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Publisher : DIANE Publishing
ISBN 13 : 1428921478
Total Pages : 377 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Competing Economies by : United States. Congress. Office of Technology Assessment

Download or read book Competing Economies written by United States. Congress. Office of Technology Assessment and published by DIANE Publishing. This book was released on 1991 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Governing European Communications

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Author :
Publisher : Lexington Books
ISBN 13 : 0739155717
Total Pages : 367 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Governing European Communications by : Maria Michalis

Download or read book Governing European Communications written by Maria Michalis and published by Lexington Books. This book was released on 2007-10-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The liberalization of communications markets, especially from the 1980s onward, has witnessed increased regulatory activity within but also above the national state. By examining the European case_concentrating on the European Union, the most advanced example of regionalism_Governing European Communications enhances understanding of the trend toward above-the-national-state regulation, its, drivers and its limitations. Analyzing in detail the origins, dynamics, and evolution of European-level communications governance in the postwar era, Michalis offers a single, comprehensive, and up-to-date account of telecommunications and television policies and regulation and their technological convergence.

Regulation of Information Technology in the European Union

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Author :
Publisher : Springer
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Regulation of Information Technology in the European Union by : Terry Broderick

Download or read book Regulation of Information Technology in the European Union written by Terry Broderick and published by Springer. This book was released on 2000-11-08 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology is continuing to transform global communications and the world economy with innovative products and services. In this dynamic environment, events tend to be market-driven and it may be difficult for the regulators to keep up. At the same time, there is a need for public authorities to promote effective competition within a clear, coherent, and predictable framework. This useful reference work summarizes the major rules and policies for information technology at the European level. It describes the institutional framework and general policies for the `information society', examines the detailed rules for external trade, competition and intellectual property, and discusses the Internet and electronic commerce. It provides an excellent overview of the subject as well as a good starting point for additional research on particular issues. This unique work will be of great value for practising lawyers, corporate counsel, business executives, consultants, academics, and government or trade association officials.

Information Technology Atlas - Europe

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Author :
Publisher : IOS Press
ISBN 13 : 9789051990317
Total Pages : 464 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis Information Technology Atlas - Europe by : International Organisations Services

Download or read book Information Technology Atlas - Europe written by International Organisations Services and published by IOS Press. This book was released on 1990 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New York and the New Europe

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Author :
Publisher : DIANE Publishing
ISBN 13 : 9780788102295
Total Pages : 172 pages
Book Rating : 4.1/5 (22 download)

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Book Synopsis New York and the New Europe by :

Download or read book New York and the New Europe written by and published by DIANE Publishing. This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the implications of the "New Europe" and the opportunities it presents. Addresses the issues most relevant to small and medium-sized companies seeking to enter European markets or expand sales there. Discusses opportunities in 3 industries: medical instruments, electronic components, and business services. Applicable to all states and localities. Charts, tables and maps.

Industry & Trade Summary: Computers, Peripherals, & Computer Components

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Author :
Publisher : DIANE Publishing
ISBN 13 : 0788115405
Total Pages : 48 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Industry & Trade Summary: Computers, Peripherals, & Computer Components by : Julie Throne

Download or read book Industry & Trade Summary: Computers, Peripherals, & Computer Components written by Julie Throne and published by DIANE Publishing. This book was released on 1994-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains: U.S. industry profile, foreign industry profile, U.S. trade measures, foreign trade measures, U.S. market, foreign markets, and U.S. trade balance. Also: tariff and trade agreement terms, and glossary of terms. 17 charts and tables.

Trends in Optical Fibre Metrology and Standards

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9401100357
Total Pages : 852 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Trends in Optical Fibre Metrology and Standards by : Olivério D.D. Soares

Download or read book Trends in Optical Fibre Metrology and Standards written by Olivério D.D. Soares and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fibre Optics has gained prominence in: telecommunications, data transmission and distribution, cable television networks, sensing and control, light probing and instrumentation. The 1990's shows an increased expansion of optical fibre networks which respond to the rapid growth on a world scale of long distance trunk lines combined with a family of emerging optical based services in which fibre-to-the-home will have the greatest impact. There is already evidence that optical communications are moving toward higher bit-rates, wavelength transparency and irrelevance of signal formats. The rate of change in fibre optics and the emergence of new services will be a mere consequence of economics. The actual increasing of cost and the demand for high-date-rates or large bandwidth per transmission channels, and the lack of available space in the congested conduits in urban areas, strongly favour the technological change to fibre optics. The recognised advantages of fibre optic technologies and the unchallenged potential to respond to future needs requires the inclusion of fibre optics networking into new installations. Concomitantly, current progress in the field of optical fibres (optical fibre amplifiers, optical fibre switching, WDM, fibre gratings, etc.) unfold major technical advances and greater flexibility in the designs and engineering of networks, optical fibre components and instrumentation. The explosion of growth in fibre sensors, fibre probes and the myriad of fibre based components shows that we are only using a fraction of optical fibre potential.