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The Essential Attorney Handbook For Internet Marketing Search Engine Optimization And Website Deve
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Book Synopsis The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve by : Jeffery W. Lantz
Download or read book The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve written by Jeffery W. Lantz and published by Esquire Interactive. This book was released on 2009-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Book Synopsis The Lawyer's Guide to Marketing on the Internet by : Gregory H. Siskind
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Book Synopsis Technology and Intimacy: Choice or Coercion by : David Kreps
Download or read book Technology and Intimacy: Choice or Coercion written by David Kreps and published by Springer. This book was released on 2016-08-24 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Book Synopsis Courting Your Clients by : Margaret Grisdela
Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Firm SEO written by Dan Verghese and published by Dan Verghese. This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
Book Synopsis Online Marketing for Lawyers by : Joshua Sutterfield
Download or read book Online Marketing for Lawyers written by Joshua Sutterfield and published by Createspace Independent Publishing Platform. This book was released on 2014-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, this book will show: » How to build a legal website with detailed instructions on developing a website, website layout, and how to write search engine optimized (SEO) content in order to dominate your local market.» How to create a legal blog with detailed instructions on developing and managing a blog, writing engaging content, ethics, and SEO. Also, learn how you can develop blog content in one weekend and continue to drive traffic to your blog all yearlong.» How to use social media networks to attract followers. Learn how you can use Facebook, Twitter, Google Plus, and LinkedIn to gain greater web visibility and grow your online influence.Included: 30-day Online Marketing For Lawyers Action Guide to accelerate your law firm's online marketing presence.If you are serious about marketing your law firm online, then you need this book.About the AuthorJoshua Sutterfield is a best selling author, attorney, and a legal marketing strategist. He has extensive experience in Internet marketing, blogging, and social media. He is also author of the best selling book Tech Savvy Attorney: Starting a Law Practice in the Virtual and Mobile Technology Age.
Book Synopsis How to Market Your Law Firm Online - Internet Marketing Guide by : Montina Portis
Download or read book How to Market Your Law Firm Online - Internet Marketing Guide written by Montina Portis and published by . This book was released on 2015-04-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Book Synopsis 14 Law Firms Succeeding with Online Marketing by :
Download or read book 14 Law Firms Succeeding with Online Marketing written by and published by . This book was released on 2014-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what online marketing techniquesare working for other attorneys:Content Marketing Case Study: A Steady Flow of Clients Using Techniques from Other Industries Case Study: Great Lessons from a Referral-Based Injury Practice Case Study: Using Workshops to Market Estate Planning and Small Business Services Case Study: Divorce Guide Pulls in Clients How To: 10 Ways to Repurpose Content How To: Attorney's Guide to Content Curation General Marketing Case Study: Leveraging Yelp to Obtain Clients Case Study: Focusing on a Niche Case Study: High ROI for NYC Divorce Attorney from 2 Marketing Investments Case Study: Obtaining "Know, Like, and Trust" without Spending Much How To: The Attorney's Complete Guide to Niche Marketing How To: Grow and Nurture Your List Search Engine Optimization Case Study: Succeeding with Online Directories Case Study: Criminal Attorney Brings Marketing In-House Case Study: The Power of Niches and Targeted Marketing How To: 10 Keys to Dominating Local Lawyer Search Returns How To: Website Keywords for Lawyers How To: Backlinks for Legal Websites Social Media Case Study: Injury Niche Building Case Study: Divorce and DUI Clients from Facebook Case Study: 2 Tweeting Lawyers. 1 Patent, 1 Injury How To: LinkedIn for Lawyers How To: Facebook Fan Pages for Lawyers How To: Twitter for Lawyers www.JamesToolbox.com
Book Synopsis The Complete Law Firm Guide to Digital Marketing by : Shawn Leamon
Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by Independently Published. This book was released on 2019-08-09 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
Book Synopsis Strategic Law Firm SEO by : Jerry L. Work
Download or read book Strategic Law Firm SEO written by Jerry L. Work and published by . This book was released on 2012-03-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on what to do in all three areas. This book will enable any law firm to greatly improve its search engine visibility, as well as knowing what to look for when hiring an online marketing company. Hiring an SEO company is very expensive. Read this book and save thousands by either doing it yourself or making sure you hire the right company.
Book Synopsis Google+ for Lawyers: a Step by Step User's Guide by : Michael S Waddington Esq
Download or read book Google+ for Lawyers: a Step by Step User's Guide written by Michael S Waddington Esq and published by . This book was released on 2013-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the simple truth: Many lawyers haven't discovered Google+. They don't know about the lucrative marketing potential: reaching new clients, professional networking, niche branding, and most importantly, growing your law practice. To succeed in today's increasingly competitive market, you must embrace the multi-media approach of Internet marketing. Google+ offers you all the tools you'll need to do just that. If you're ready to get a step ahead of your competition, then this is the book for you. Google+ for Lawyers is the only book you'll need. Whether you are an Internet newbie or a seasoned pro, this book will guide you through the necessary steps to building a presence on Google+. Once you have the fundamentals in place, you'll begin the most important work of all: Growing Your Law Practice With Google+. Even better, it won't take you weeks to work through these steps and implement the proven strategies. With just a few short sessions you'll be on your way. The easy-to-follow instructions are coupled with screenshots, giving you an added visual tutorial of the process. Best of all, since the book is tailored specifically to lawyers, you won't find pages and pages of irrelevant information to wade through. Google+ is one of the quickest and most affordable methods for expanding your practice and increasing profits - and Michael Waddington, Esq., and Alexandra Gonzalez-Waddington, Esq., have produced an indispensable guide that any top-of-their-game lawyer will want to get their hands on. In a very short time, you will: * Set up and optimize a Google+ account and profile, including steps to protect your personal privacy. * Utilize Google+ features to attract and maintain client relationships: Your stream, posts, photos, links, and +1's. * Manage Circles to build relationships and grow a vibrant community with not only clients, but other practitioners in your field, expanding your referral base. * Leverage your niche to position yourself as a top expert in your field of law. * Use Google+ in conjunction with your firm's website to increase traffic and improve search rankings. * Easily multiply your marketing efforts by using all areas of Google+: Host a webinar, post videos, create a Hangout, and organize events. * Maximize your firm's web presence by creating a Google+ Business Page and Local Page - making it easier than ever for potential clients to find you.
Book Synopsis Professional Search Engine Optimization with PHP by : Cristian Darie
Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Book Synopsis SEO Made Simple for Lawyers by : Michael Fleischner
Download or read book SEO Made Simple for Lawyers written by Michael Fleischner and published by SEO Made Simple. This book was released on 2020-04-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO Made Simple for Lawyers is the most popular search engine optimization guide for improving website rankings. This step-by-step guide has been created to help lawyers improve online rankings and reputation. Grow your practice with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new practice or looking to expand your current one, SEO Made Simple for Dentists has been designed to improve online exposure and generate new clients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most new clients are looking for attorneys in a general geographic area. So how can you make sure your practice comes out on top? How do you optimize your site to appear in local search results? SEO Made Simple for Lawyers has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new clients to your firm, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Lawyers is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, and how Google My Business works. Most importantly, you'll learn how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well-optimized website for your firm by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Lawyers.
Book Synopsis Professional Search Engine Optimization with ASP.NET by : Cristian Darie
Download or read book Professional Search Engine Optimization with ASP.NET written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-09-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Book Synopsis The Lawyer's Ultimate Guide to Online Leads by : Ken Matejka
Download or read book The Lawyer's Ultimate Guide to Online Leads written by Ken Matejka and published by . This book was released on 2015-02-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
Book Synopsis Content Marketing and SEO for Law Firms by : John McDougall
Download or read book Content Marketing and SEO for Law Firms written by John McDougall and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Other law firms are getting great leads from digital marketing and you can too!Content Marketing and SEO for Law Firms is an accessible guidebook to improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing.
Book Synopsis The Cybersleuth's Guide to the Internet by : Carole A. Levitt
Download or read book The Cybersleuth's Guide to the Internet written by Carole A. Levitt and published by . This book was released on 2006-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the information that was once only available to professional researchers from expensive, fee-based sources is now available for free on the Internet, if you know how to find it. Theres more to conducting a comprehensive search for information on the Internet than just relying on the results returned by search engines, though. The Cybersleuths Guide to the Internet will show you how to be your own cyber-detective and unearth this information FREE (or at low cost!) on the Web. The Cybersleuths Guide to the Internet includes numerous examples based on real world research scenarios. Whether youre just starting to use the Internet for serious research or youre a seasoned online research veteran, this book can help you find what youre looking for fast and free. For novice searchers, the book covers many overlooked features of Web browsers, the "mechanics" of navigating the Internet, and basic research strategies and tools. For "power searchers," The Cybersleuths Guide to the Internet covers more advanced search strategies, and uncovers tip and tricks for getting the most out of many of the sites.Learn How To Use Some Of The Same Tools as Skip Tracers & Private Investigators: - Find out How to Dig Up "Dirt" About Anyone - Uncover Information to Attack Someones Credibility - Seek out the Smoking Gun - Mine the Web for Missing People - Discover Addresses (Home and Email) - Find Phone Numbers (Even Cellular) - Locate Someones Aliases, Employers Name, Political Persuasion - Glean Personal Information From Usenet Postings - Unearth Property Records - Identify Low Cost Public Record and Investigative Databases - Discover Quick and Easy Methods to Access Free Public Records Birth & Death Records - Social Security Numbers - Liens, Judgments, UCCs, Bankruptcies and Dockets - Business Ownerships - Criminal BackgroundsFind the Quickest Routes to Free Legal Research: Full-Text Case Law Databases - Online Alternatives for Updating Cases - Elusive Government Documents - Federal, State and Local Primary Law - Secondary Legal Resources (law review articles, legal news, etc.) - Legal Practice Materials (court forms, transactional forms, briefs, dockets, etc.)COMPREHENSIVE & UPDATEDThe all new expanded 8th edition features the best federal legal research resources, as well as comprehensive information for locating state and local resources for all 50 states. This new edition also includes detailed reviews of the most useful free legal research resources on the Internet such as LexisONE.com and FindLaw.com. It also includes extensive recommendations for free public records, investigative and people finder resources available for free on the Internet, as well as low-cost pay services, such as Merlin and Accurint. FULLY INDEXEDEven if you''re not exactly certain what site you''re looking for, finding a site you need is easier than ever with this edition''s updated and expanded index. Whether you''re looking by jurisdiction, type of information (e.g. real estate records), or by web site name, you will find it quickly in the guide''s comprehensive index which includes nearly 1500 entries.WRITTEN IN PLAIN ENGLISH (NOT COMPUTER JARGON)Levitt is a lawyer, law librarian and legal educator she is not a computer technician. This guide is based on her more than 20 years in the legal field and is written the way legal professionals actually search for information. She is also a regular contributor to the "Computer Counselor" column for the Los Angeles Lawyer magazine, as well as a member of the Executive Boards of the California State Bar Law Practice Management & Technology Section and the American Bar Association''s Law Practice Management Section. Rosch is a frequent speaker on the topics of Internet research and using technology more effectively in the practice of law. He has also written on computer-related topics for numerous publications including Law Office Computing, Law Practice, Small Firm Business, FindLaw and LLRX.com among many others, and is also a regular contributor to Los Angeles Lawyer magazine''s "Computer Counselor" column. Together, Levitt & Rosch are also the authors of The Lawyer''s Guide to Fact Finding on the Internet (3rd Ed.) - published by the American Bar Association. Additionally, they have recently conducted hundreds of in-person MCLE programs for numerous Bar associations, law firms, corporations and other professional organizations.Thousands of copies of the books 7 previous editions are helping professionals all over the country save time and money as they conduct legal and investigative research. This guide has also been added to numerous county, academic and corporate libraries. Add this book to your collection and put the authors'' years of research and training experience to work for you.
