The Entrepreneurial Imperative

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Author :
Publisher : Harper Collins
ISBN 13 : 0062276190
Total Pages : 212 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Entrepreneurial Imperative by : Carl J. Schramm, PhD

Download or read book The Entrepreneurial Imperative written by Carl J. Schramm, PhD and published by Harper Collins. This book was released on 2013-02-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, Carl Schramm, president of the Kauffman Foundation, the world's leading foundation for entrepreneurship, published a groundbreaking essay with a radical premise: that Americans literally have no conception of the secret that truly underlies our economic success, and that for the United States to survive and continue to lead the world's economy, it is imperative we learn to understand and employ that secret. The secret that has led the American economy to become the world's strongest? Our unparalleled skill as entrepreneurs. As Schramm compellingly shows in this sweeping manifesto, entrepreneurship alone—not anything else—can give America the necessary leverage to remain an economic superpower. Not technology, since everyone now has the same technology, or access to it. Not education—we are years behind other nations in this area. Not basic manufacturing, long since moved overseas from the United States. And not capital markets, now truly global entities. Drawing on detailed research conducted by the Kauffman Foundation and on his decades of experience as an entrepreneur himself and as a leader and mentor to other entrepreneurs, Schramm persuasively demonstrates in detail what this entrepreneurial imperative means for the way we run universities and foundations, lead companies, make personal job decisions, and even conduct our foreign affairs. The Entrepreneurial Imperative will change not only the way our government, corporations, and nonprofits operate, but also our day-to-day lives as working Americans.

The Entrepreneurial Self

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Author :
Publisher : SAGE
ISBN 13 : 1473947782
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The Entrepreneurial Self by : Ulrich Bröckling

Download or read book The Entrepreneurial Self written by Ulrich Bröckling and published by SAGE. This book was released on 2015-11-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility." - Professor Peter Miller, London School of Economics & Political Science Ulrich Bröckling claims that the imperative to act like an entrepreneur has turned ubiquitous. In Western society there is a drive to orient your thinking and behaviour on the objective of market success which dictates the private and professional spheres. Life is now ruled by competition for power, money, fitness, and youth. The self is driven to constantly improve, change and adapt to a society only capable of producing winners and losers. The Entrepreneurial Self explores the series of juxtapositions within the self, created by this call for entrepreneurship. Whereas it can expose unknown potential, it also leads to over-challenging. It may strengthen self-confidence but it also exacerbates the feeling of powerlessness. It may set free creativity but it also generates unbounded anger. Competition is driven by the promise that only the capable will reap success, but no amount of effort can remove the risk of failure. The individual has no choice but to balance out the contradiction between the hope of rising and the fear of decline. Ulrich Bröckling is Professor of Cultural Sociology at the Albert-Ludwigs-University Freiburg, Germany.

The Social Business Imperative

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Author :
Publisher : Prentice Hall
ISBN 13 : 0134263502
Total Pages : 439 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The Social Business Imperative by : Clara Shih

Download or read book The Social Business Imperative written by Clara Shih and published by Prentice Hall. This book was released on 2016-03-25 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life

The Network Imperative

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 163369206X
Total Pages : 247 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Network Imperative by : Barry Libert

Download or read book The Network Imperative written by Barry Libert and published by Harvard Business Review Press. This book was released on 2016-06-07 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pivot your organization toward a more scalable and profitable business model. Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

The Artificial Intelligence Imperative

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Artificial Intelligence Imperative by : Anastassia Lauterbach

Download or read book The Artificial Intelligence Imperative written by Anastassia Lauterbach and published by Bloomsbury Publishing USA. This book was released on 2018-04-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards. Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask.

The Chaos Imperative

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Author :
Publisher :
ISBN 13 : 0307886670
Total Pages : 242 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Chaos Imperative by : Ori Brafman

Download or read book The Chaos Imperative written by Ori Brafman and published by . This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines professional strategies that reveal how efficient organizations from Fortune 500 companies to the U.S. Army are benefitting from small allowances of unstructured space and disruption in their planning and decision-making processes.

The Innovator’s Imperative

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Author :
Publisher : CRC Press
ISBN 13 : 1351773526
Total Pages : 142 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Innovator’s Imperative by : Stephen J Andriole

Download or read book The Innovator’s Imperative written by Stephen J Andriole and published by CRC Press. This book was released on 2017-10-17 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. These factors challenge every aspect of business technology strategy. The Innovator’s Imperative: Rapid Technology Adoption for Digital Transformation prepares twenty-first century businesses leaders for competing and leading in this disruptive digital environment. Five years of research conducted by the authors suggests that leading companies have all but abandoned the requirements analysis and modeling best practices of the twentieth century. Accordingly, the authors put forth the innovator’s imperative that contends: All companies wanting to be competitive should adopt emerging and disruptive technologies as quickly as possible, and in many cases, immediately. Technology is driving business strategy, and companies are rethinking their technology strategy, especially the governance that determines how and why technology investments are made. Based on their research the authors have developed a five-step framework for digital transformation: Model and simulate Identify high-leverage opportunities Prioritize transformational targets Identify digital opportunities Find courageous leaders The book explains each of these steps to guide business leaders in architecting digital transformation projects according to their organization’s market positions, budgets, objectives, and corporate culture. Hyper-competitive, disruptive companies are jumping across technology adoption phases without regard to any phasing whatsoever. Companies focused on digital transformation often adopt emerging technologies immediately. They have become early adopters of technologies that can impact existing—and create whole new—business models and processes. This book examines this jump into new technologies, processes, and business models to prepare twenty-first century business leaders to make that leap.

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Responsible Innovation

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Publisher :
ISBN 13 : 9781783534418
Total Pages : 90 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Responsible Innovation by : Philippe De Woot

Download or read book Responsible Innovation written by Philippe De Woot and published by . This book was released on 2016 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evasive Entrepreneurs and the Future of Governance

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Publisher : Cato Institute
ISBN 13 : 194864777X
Total Pages : 383 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis Evasive Entrepreneurs and the Future of Governance by : Adam Thierer

Download or read book Evasive Entrepreneurs and the Future of Governance written by Adam Thierer and published by Cato Institute. This book was released on 2020-04-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovators of all stripes—such as Airbnb and Uber—are increasingly using new technological capabilities to circumvent traditional regulatory systems, or at least put pressure on public policymakers to reform laws and regulations that are outmoded, inefficient, or illogical. Disruptive innovators are emerging in other fields, too, using technologies as wide‐​ranging as 3D printers, drones, driverless cars, Bitcoin and blockchain, virtual reality, the “Internet of Things,” and more. Some of these innovators just love to tinker. Others want to change the world with new life‐​enriching products. And many more are just looking to earn a living and support their families. Regardless of why they are doing it, these evasive entrepreneurs— innovators who don’t always conform to social or legal norms—are changing the world and challenging their governments. Beyond boosting economic growth and raising our living standards, evasive entrepreneurialism can play an important role in constraining unaccountable governmental activities that often fail to reflect common sense or the consent of the governed. In essence, evasive entrepreneurialism and technological civil disobedience are new checks and balances that help us rein in the excesses of the state, make government more transparent and accountable, and ensure that our civil rights and economic liberties are respected. Evasive Entrepreneurs and the Future of Governance explores why evasive entrepreneurs are increasingly engaged in different forms of technological civil disobedience and also makes the case that we should accept—and often even embrace—a certain amount of that activity as a way to foster innovation, economic growth, and accountable government.

Entrepreneurship Programs and the Modern University

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1782544631
Total Pages : 305 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Entrepreneurship Programs and the Modern University by : Michael H. Morris

Download or read book Entrepreneurship Programs and the Modern University written by Michael H. Morris and published by Edward Elgar Publishing. This book was released on 2013-08-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: At IUs Kelley School of Business, we believe in the power of entrepreneurial thinking, with a relentless pursuit of excellence in the research and teaching of entrepreneurship and innovation across our entire campus. This book on academic entrepreneurship offers one of the most comprehensive approaches to understanding the framework and strategies for building effective entrepreneurship programs within universities today. I truly believe all universities, regardless of their current stage of development of their entrepreneurship programs, will materially benefit from the ideas in this book. Daniel C. Smith, former Dean, Kelley School of Business, Indiana University and current CEO, Indiana University Foundation, US I am a believer in the concept of the entrepreneurial university, and think our institutions of higher learning must learn to think and act in more entrepreneurial ways. The kind of entrepreneurial culture which this book champions can transform student lives, invigorate university campuses, and make a fundamental difference in our communities. Burns Hargis, President, Oklahoma State University, US After more than 30 years of impressive growth, what have we learned about building world-class entrepreneurship programs within universities? After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition. The perspectives shared in the book enable university presidents, entrepreneurship students, provosts, deans, entrepreneurship program directors, faculty members, and others to better capitalize upon the empowering and transformative potential of entrepreneurship.

Growing an Entrepreneurial Business

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Author :
Publisher : Stanford University Press
ISBN 13 : 080477756X
Total Pages : 481 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Growing an Entrepreneurial Business by : Edward Hess

Download or read book Growing an Entrepreneurial Business written by Edward Hess and published by Stanford University Press. This book was released on 2011-02-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts—text and cases—to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth. Discussion questions are provided for each case. The text portion of the book discusses key issues derived from the author's research and consulting, and is meant to complement the case method of teaching, raising issues for conversation. In addition to the real-world knowledge that students will derive from the cases, readers will take away research-based templates and models that they can use in developing or consulting with small businesses.

Rethinking Marketing

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Publisher : Pearson
ISBN 13 : 9780132393898
Total Pages : 0 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis Rethinking Marketing by : Minet Schindehutte

Download or read book Rethinking Marketing written by Minet Schindehutte and published by Pearson. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

The Everyday Entrepreneur

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Publisher : John Wiley & Sons
ISBN 13 : 1118149971
Total Pages : 194 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Everyday Entrepreneur by : Rob Basso

Download or read book The Everyday Entrepreneur written by Rob Basso and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Invisible Capital

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Publisher : ReadHowYouWant.com
ISBN 13 : 1459626176
Total Pages : 282 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Invisible Capital by : Chris Rabb

Download or read book Invisible Capital written by Chris Rabb and published by ReadHowYouWant.com. This book was released on 2011-08-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writer, consultant and speaker Chris Rabb coined the term invisible capital to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and...

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780071821148
Total Pages : 336 pages
Book Rating : 4.8/5 (211 download)

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Book Synopsis The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by : Linden Brown

Download or read book The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance written by Linden Brown and published by McGraw-Hill Education. This book was released on 2014-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector. And with the evidence-based methods in this book, you can replicate their success in your business! The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: Inspire everyone in the company to embrace a customer-centric culture Unify efforts across units by creating a "common language" for change Collect and measure data from your efforts and benchmark your progress Make change long term so you leave a legacy of an enduring business Creating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed. PRAISE FOR THE CUSTOMER CULTURE IMPERATIVE "Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks "Smart phones, smart networks, and personalized apps are changing the way people live and work--giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.” -- David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.” -- John Stanhope, Chairman, Australia Post "Some books (alas, very rare) summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.” -- Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "Smart phones, smart networks, and personalized apps are changing the way people live and work,giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.”--David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.”--John Stanhope, Chairman, Australia Post "Some books, alas very rare, summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.”--Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "This easy to read book provides essential and unique guidance for driving the critical relationship between customer centricity and sustained organisational performance."-—Dr Ramzi Fayed, Executive Dean, Australian Graduate School of Leadership

The Purpose Economy

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Author :
Publisher : Elevate Publishing
ISBN 13 : 193749845X
Total Pages : 288 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis The Purpose Economy by : Aaron Hurst

Download or read book The Purpose Economy written by Aaron Hurst and published by Elevate Publishing. This book was released on 2014-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.