The Enchanted Brand

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The Enchanted Brand

Author : Jane Cavalier Lucas
Publisher :
ISBN 13 : 9781957651002
Total Pages : 278 pages
Book Rating : 4.6/5 (51 download)

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Book Synopsis The Enchanted Brand by : Jane Cavalier Lucas

Download or read book The Enchanted Brand written by Jane Cavalier Lucas and published by . This book was released on 2022-02-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.

Dragons

Author :
Publisher : Time Life Medical
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Dragons by :

Download or read book Dragons written by and published by Time Life Medical. This book was released on 1984 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes what man has thought about dragons since earliest times and includes tales illustrating these beliefs.

Brand Society

Author : Martin Kornberger
Publisher : Cambridge University Press
ISBN 13 : 1139485660
Total Pages : 329 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Brands and Branding

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473988047
Total Pages : 350 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

You Are a Brand!

Author : Catherine Kaputa
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

The Enchanted Hill

Author : Peter B. Kyne
Publisher : Wildside Press LLC
ISBN 13 : 1434472825
Total Pages : 386 pages
Book Rating : 4.4/5 (344 download)

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Book Synopsis The Enchanted Hill by : Peter B. Kyne

Download or read book The Enchanted Hill written by Peter B. Kyne and published by Wildside Press LLC. This book was released on 2008-05-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel by Peter B. Kyne, who wrote in the early twentieth century. Many of his works were filmed during the silent era.

The Enchanted Candle

Author : Lady Rhea
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533181022
Total Pages : 302 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis The Enchanted Candle by : Lady Rhea

Download or read book The Enchanted Candle written by Lady Rhea and published by Createspace Independent Publishing Platform. This book was released on 2016-05-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lady Rhea, Queen of Candle Magick, has long been New York City's special, magickal treasure. She is a font of spellcraft, lore, and knowledge, both mystical and common-sense. For decades, many have made pilgrimages to Lady Rhea's shop to learn from her, as well as to obtain the unique, power-blasting candles that she creates. This new, expanded edition of her book, The Enchanted Candle, makes Lady Rhea's wisdom and magickal expertise accessible to all. In these pages, Lady Rhea shares her techniques, secrets, and history, so that you, too, are empowered to achieve your goals and dreams. ---- Judika Illes, author of The Encyclopedia of 5000 Spells, Encyclopedia of Spirits, The Big Book of Practical Spells and other books of magick. The Enchanted Candle includes rituals for every occasion together with details on the basics of 'how to do it' and most important why this all works. All aspects are here: candles, oils, herbs & seals, all the ancillary items plus where to find them. This is a complete book that you'll use time and again. ----Raymond Buckland, author of the Practical Candleburning Rituals and Advanced Candle Magick.

Brand/Story

Author : Joseph Hancock
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501300024
Total Pages : 225 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Brand/Story by : Joseph Hancock

Download or read book Brand/Story written by Joseph Hancock and published by Bloomsbury Publishing USA. This book was released on 2016-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Brand Society

Author : Martin Kornberger
Publisher : Cambridge University Press
ISBN 13 : 0521898269
Total Pages : 329 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Consumer Culture, Branding and Identity in the New Russia

Author : Graham H.J. Roberts
Publisher : Routledge
ISBN 13 : 1317936310
Total Pages : 248 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts

Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

The Enchanted Life of Adam Hope

Author : Rhonda Riley
Publisher : Harper Collins
ISBN 13 : 0062099469
Total Pages : 450 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis The Enchanted Life of Adam Hope by : Rhonda Riley

Download or read book The Enchanted Life of Adam Hope written by Rhonda Riley and published by Harper Collins. This book was released on 2013-04-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Enchanted Life of Adam Hope is an unconventional and passionately romantic love story that is as breathtaking and wondrous as The Time Traveler’s Wife and The Story of Edgar Sawtelle. During WWII, teenager Evelyn Roe is sent to manage the family farm in rural North Carolina, where she finds what she takes to be a badly burned soldier on their property. She rescues him, and it quickly becomes clear he is not a man…and not one of us. The rescued body recovers at an unnatural speed, and just as fast, Evelyn and Adam fall deeply in love. In The Enchanted Life of Adam Hope, Rhonda Riley reveals the exhilarating, terrifying mystery inherent in all relationships: No matter how deeply we love someone, and no matter how much we will sacrifice for them, we can only know them so well…

Adventure Ted

Author : Tommy Head
Publisher :
ISBN 13 : 9780578576688
Total Pages : pages
Book Rating : 4.5/5 (766 download)

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Book Synopsis Adventure Ted by : Tommy Head

Download or read book Adventure Ted written by Tommy Head and published by . This book was released on 2019-11-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a young boy, Timmy, who on a stormy night is anxiously awaiting an important doctor's appointment the next morning. When he is convinced that the night and following morning will be nothing but one horror after the next, Timmy receives an unlikely visit from a mysterious hero named Adventure Ted. Together they escape the treacherous storm and find reprieve in an adventure at The Enchanted Theme Park, a children's paradise where there are no lines and they can enjoy the rides as freely as they'd like. The experience teaches Timmy a lesson in courage, bravery, and how to handle "life's ups and downs".

The Enchanted Life

Author : Sharon Blackie
Publisher : September Publishing
ISBN 13 : 1910463892
Total Pages : 346 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis The Enchanted Life by : Sharon Blackie

Download or read book The Enchanted Life written by Sharon Blackie and published by September Publishing. This book was released on 2018-02-27 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book of natural wonders, practical guidance and life-changing empowerment, by the author of the word-of-mouth bestseller If Women Rose Rooted. 'To live an enchanted life is to pick up the pieces of our bruised and battered psyches, and to offer them the nourishment they long for. It is to be challenged, to be awakened, to be gripped and shaken to the core by the extraordinary which lies at the heart of the ordinary. Above all, to live an enchanted life is to fall in love with the world all over again.' The enchanted life has nothing to do with escapism or magical thinking: it is founded on a vivid sense of belonging to a rich and many-layered world. It is creative, intuitive, imaginative. It thrives on work that has heart and meaning. It loves wild things, but returns to an enchanted home and garden. It respects the instinctive knowledge, ethical living and playfulness, and relishes story and art. Taking the inspiration and wisdom that can be derived from myth, fairy tales and folk culture, this book offers a set of practical and grounded tools for reclaiming enchantment in our lives, giving us a greater sense of meaning and of belonging to the world.

The Enchanted Hacienda

Author : J.C. Cervantes
Publisher : Harlequin
ISBN 13 : 0369735242
Total Pages : 373 pages
Book Rating : 4.3/5 (697 download)

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Book Synopsis The Enchanted Hacienda by : J.C. Cervantes

Download or read book The Enchanted Hacienda written by J.C. Cervantes and published by Harlequin. This book was released on 2023-05-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This summer’s sweetest confection is J.C. Cervantes’s The Enchanted Hacienda. This book is like dipping your brain into a jar of serotonin.” —New York Times Book Review "This is a contemporary coming-of-age story, with a sprinkling of magic, that’s one of my most anticipated reads of the year." —Emily Henry, #1 New York Times bestselling author, in Elle Magazine When Harlow Estrada is abruptly fired from her dream job and her boyfriend proves to be a jerk, her world turns upside down. She flees New York City to the one place she can always call home—the enchanted Hacienda Estrada. The Estrada family farm in Mexico houses an abundance of charmed flowers cultivated by Harlow’s mother, sisters, aunt, and cousins. By harnessing the magic in these flowers, they can heal hearts, erase memories, interpret dreams—but not Harlow. So when her mother and aunt give her a special task involving the family’s magic, she panics. How can she rise to the occasion when she is magicless? But maybe it’s not magic she’s missing, but belief in herself. When she finally embraces her unique gifts and opens her heart to a handsome stranger, she discovers she’s far more powerful than she imagined. With unforeseen twists, romance, and a heavy sprinkle of magic, The Enchanted Hacienda is a captivating coming-of-age debut exploring identity, unconditional family love, and uncovering the magic within us all.

The Enchanted Crown

Author : Bethany Atazadeh
Publisher : Grace House Press
ISBN 13 :
Total Pages : 353 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Enchanted Crown by : Bethany Atazadeh

Download or read book The Enchanted Crown written by Bethany Atazadeh and published by Grace House Press. This book was released on with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arie is now the Queen of Hodafez. Alone. Gift-less. Unwanted. The pain from her Severance is suffocating. Struggling to find the will to go on, all that keeps Arie going is knowing her people need her protection. The Queen of Jinn is readying her attack. Rena gave away the one item that could’ve given them leverage. Her newfound selflessness is put to the test as the human kingdoms need the help of the Mere more than ever. Nesrin doesn’t know that anyone is looking for the prince of Jinn. She’s quickly learning how little she knows about him. Will she discover that she holds the answer everyone is looking for before it’s too late? The Enchanted Crown is a loose “Sleeping Beauty” retelling. Set in a world that humans share with mermaids, dragons, and the elusive Jinn, this is not the fairytale you remember… THE STOLEN KINGDOM SERIES READING ORDER: Book 1: The Stolen Kingdom: An Aladdin retelling Book 2: The Jinni Key: A Little Mermaid retelling Book 3: The Cursed Hunter: A Beauty and the Beast retelling Book 4: The Enchanted Crown: A Sleeping Beauty retelling THE QUEEN'S RISE SERIES (a connected trilogy in The Stolen Kingdom Universe) Book 1: The Secret Gift Book 2: The Secret Shadow Book 3: The Secret Curse

The Ad Contrarian

Author : Bob Hoffman
Publisher :
ISBN 13 : 9780979688515
Total Pages : 65 pages
Book Rating : 4.6/5 (885 download)

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Book Synopsis The Ad Contrarian by : Bob Hoffman

Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.

Brand Psychology

Author : Jonathan Gabay
Publisher : Kogan Page Publishers
ISBN 13 : 0749471743
Total Pages : 440 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Brand Psychology by : Jonathan Gabay

Download or read book Brand Psychology written by Jonathan Gabay and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.