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The Emotional Shopper
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Book Synopsis The Emotional Shopper by : Leonard Lee
Download or read book The Emotional Shopper written by Leonard Lee and published by . This book was released on 2015-05-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research.
Download or read book Why We Shop written by James A. Pooler and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Book Synopsis To Buy or Not to Buy by : April Lane Benson, PhD
Download or read book To Buy or Not to Buy written by April Lane Benson, PhD and published by Shambhala Publications. This book was released on 2008-12-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple but effective techniques and strategies for the millions of Americans who suffer from a shopping addiction—from a leading psychologist in the field Are you a shopaholic? • Do you use shopping as a quick fix for the blues? • Do you often buy things that you don’t need or can’t afford? • Do your buying binges leave you feeling anxious or guilty? • Is your shopping behavior hurting your relationships? • Have you tried to stop but been unable to? If so, you are not alone. Nearly 18 million Americans are problem shoppers, unable to break the buying habits that lead them into debt, damaged relationships, and depression. If this describes you, or someone you care about, the help you need is here. Drawing on cognitive behavioral therapy techniques, recent research, and decades of working with overshoppers, Dr. April Benson brings together key insights with practical strategies in a powerful program to help you stop overshopping. As you progress through this book, you’ll take back control of your shopping and spending and create a richer, more meaningful and satisfying life.
Download or read book Why We Shop written by Jim Pooler and published by Bloomsbury Publishing USA. This book was released on 2003-11-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.
Book Synopsis Why Customers Really Buy by : Linda Goodman
Download or read book Why Customers Really Buy written by Linda Goodman and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.
Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül
Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Download or read book Retail Therapy written by Amanda Ford and published by Conari Press. This book was released on 2002-09-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anecdotal look at the pleasures of shopping recounts the author's favorite experiences while explaining how shopping can enable readers to examine truths about their lives and develop an awareness of their decision-making processes. Original. 25,000 first printing.
Book Synopsis Emotional Spending by : L Marie Dubuque
Download or read book Emotional Spending written by L Marie Dubuque and published by . This book was released on 2009-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spending problem is more than a little bargain hunting on a whim, or a shopping spree to make yourself feel better. If you have a spending addiction, the entire shopping process becomes more of an obsession than of a pleasure. Instead of a gambler's high, you experience a shopping high. Only that elation is short-lived when the item you bought loses its luster and the bills begin to stack up. Emotional Spending: How to Break the Addiction looks candidly at the world of shopping obsession and how you can gain back control of your shopping addiction and your life. A must-read for anyone who has ever "spent a little too much" at the mall.
Book Synopsis Money: A User’s Guide by : Laura Whateley
Download or read book Money: A User’s Guide written by Laura Whateley and published by HarperCollins UK. This book was released on 2018-10-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley.
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Book Synopsis The No Spend Year by : Michelle McGagh
Download or read book The No Spend Year written by Michelle McGagh and published by Coronet. This book was released on 2018-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal finance journalist, Michelle McGagh, takes on a challenge to not spend money for a whole year in an engaging narrative that combines personal experience with accessible advice on money so you can learn to spend less and live more. Michelle McGagh has been writing about money for over a decade but she was spending with abandon and ignoring bank statements. Just because she wasn't in serious debt, apart from her massive London mortgage, she thought she was in control. She wasn't. Michelle's took a radical approach and set herself a challenge to not spend anything for an entire year. She paid her bills and she has a minimal budget for her weekly groceries but otherwise Michelle spent no money at all. She found creative ways to live have a social life and to travel for free. She has saved money but more importantly she is happier. Her relationship with money, with things, with time, with others has changed for the better. The No Spend Year is Michelle's honestly written and personal account of her challenge. But it is more than that, it is also a tool for life. There are top tips for your own finances including easy to understand advice on interest, mortgages, savings , pensions and spending less to help you live a more financially secure life.
Book Synopsis Emotional Currency by : Kate Levinson, Ph.D.
Download or read book Emotional Currency written by Kate Levinson, Ph.D. and published by National Geographic Books. This book was released on 2011-04-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, women face new challenges that come with having control over, and responsibility for, their financial lives. Sometimes exciting, sometimes frightening, these issues always have an emotional side. Author and psychotherapist Dr. Kate Levinson offers fresh approaches to navigating the astonishing range of beliefs about the role of money in our lives, coming to terms with our feelings about being “rich” or “poor,” and exploring our inner money life so that we can put our feelings to work for us in a positive way. By understanding our intimate history and relationship with money we are better able to handle our money anxieties, solve our money problems, enjoy the money we have, and make room for other, more meaningful values.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608703 Total Pages :190 pages Book Rating :4.7/5 (856 download)
Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Book Synopsis Crying in H Mart by : Michelle Zauner
Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.
Book Synopsis A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior by : 王韻
Download or read book A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by 王韻 and published by 秀威出版. This book was released on 2007-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
