The Emergence Of Pictures And Their Utilization For Visual Communication In The Agricultural Extension Service

Author : Harry A. Carey
Publisher : Daya Books
ISBN 13 : 9788170355069
Total Pages : 162 pages
Book Rating : 4.3/5 (55 download)

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Download or read book Communication in Extension written by Harry A. Carey and published by Daya Books. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff. The front-line staff lead discussions with farmers in order to help them identify their own problems and, ultimately, to inform them on and train them in the available solutions. An innovative technology that is clearly explained and introduced will have a greater opportunity of being adopted. Communication in extension plays an important role in technology transfer, whereas many field extension workers are poorly trained in this particular area as well as in the development of educational materials. This publication was prepared as a teaching and learning guide to be used in the pre-service and in-service education of extension staff, community development workers and all those who work and serve in rural communities. It can be considered as an extension methodology tool-box to train extension field staff in their work at the village level. Contents Chapter 1: Orientation, Self Introductions and Learning Environment; Course orientation, Self introductions, Establishing a positive learning environment with group interaction, Introducing someone else; Chapter 2: Teaching that Enhances Learning; How we learn: teacher behaviours related to student achievement, The S-M-C-R communication model, Motivations of human behaviour, Course project: developing a promotional strategy; Chapter 3: Conforming to How Our Brain Functions; Communication/educational methods and media, How we learn, Adoption of knowledge and information, Further course project development; Chapter 4: Written Communication; Message development, Introduction to writing, News writing, News writing assignment; Chapter 5: Writing Skill Development; Editing tasks, Developing writing skills, Creative writing, Editing each others work; Chapter 6: Delivering Speeches; Eliminating speech anxiety through preparation and organization, Attracting and holding interest: voice usage and colour, Using word pictures, Extemporaneous speeches; Chapter 7: Visual Communication; The value of visual aids: planning a visual presentation; Designing visual aids and graphics for displays, Better teaching tools; Chapter 8: A Five to Seven Minute Teaching Presentation; Chapter 9: Social Action Processes; Elements of social action, Applying social action processes, Social action activity reports; Chapter 10: Course Project; Promotional strategy development, Individual promotional strategy development expectations, Adult education consideration and group learning principles, Individual project assistance for students; Chapter 11: Conference and Meeting Management; The meeting manager, Meeting techniques, Applying meeting techniques; Chapter 12: Rapid Rural Appraisal; Methods and techniques, Rapid rural appraisal models, Considerations for planning rapid appraisals, Rapid appraisal tool kit; Chapter 13: Data Collection, Synthesis and Analysis; Organizing data for Analysis and action, Data collection in the field; Chapter 14: Final Strategy Presentations and Papers; Presentations of final promotional strategies, Final promotional strategy papers, Student evaluations of the course, communications in extension.