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The Emergence Of Online Video
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Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher : ISBN 13 : Total Pages :68 pages Book Rating :4.:/5 (319 download)
Book Synopsis The Emergence of Online Video by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Download or read book The Emergence of Online Video written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2014 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Soffer Publishing ISBN 13 :1821485262 Total Pages :84 pages Book Rating :4.8/5 (214 download)
Download or read book written by and published by Soffer Publishing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Rise of the Algorithms by : John M. Jordan
Download or read book The Rise of the Algorithms written by John M. Jordan and published by Penn State Press. This book was released on 2024-03-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok’s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures. A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan’s timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.
Book Synopsis Video Marketing Strategy by : Jon Mowat
Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Book Synopsis 3D and HD Broadband Video Networking by : Benny Bing
Download or read book 3D and HD Broadband Video Networking written by Benny Bing and published by Artech House. This book was released on 2010 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an exponential increase in video and multimedia traffic transported over the Internet and broadband access networks. This timely resource addresses the key challenge facing many service providers today: effective bandwidth management for supporting high-quality video delivery. Written by a recognized expert in the field, this practical book describes ways to optimize video transmission over emerging broadband networks. Moreover, the book explores new wireless access networks that can enable video connectivity both inside and outside the residential premise.
Book Synopsis Broadband Growth and Policies in OECD Countries by : OECD
Download or read book Broadband Growth and Policies in OECD Countries written by OECD and published by OECD Publishing. This book was released on 2008-06-27 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines broadband developments and policies, and highlights challenges such as connecting users to fibre-based networks or coverage of rural areas.
Book Synopsis Public Media Management for the Twenty-First Century by : Michał Głowacki
Download or read book Public Media Management for the Twenty-First Century written by Michał Głowacki and published by Routledge. This book was released on 2013-10-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Book Synopsis Annual Report on the Development of China's Special Economic Zones (2020) by : Yitao Tao
Download or read book Annual Report on the Development of China's Special Economic Zones (2020) written by Yitao Tao and published by Springer Nature. This book was released on 2023-05-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of the development status of China's special economic zones in 2020, including the reform pilot zones and some new special zones over the past year. It analyzes the challenges during the transformation faced by special zones, the use of resources and sustainable development, economic and social development, social security, science and technology innovation, financial system reform, and cultural industry. Also it includes a record and review of the development status of the five traditional special economic zones and Shanghai Pudong New Area and Tianjin Binhai New Area over the past year, with emphasis on case studies of different special zones.
Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin
Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
Book Synopsis The Internet Encyclopedia, Volume 3 (P - Z) by : Hossein Bidgoli
Download or read book The Internet Encyclopedia, Volume 3 (P - Z) written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 979 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Book Synopsis Computer Science in Industrial Application by : Yanglv Ling
Download or read book Computer Science in Industrial Application written by Yanglv Ling and published by CRC Press. This book was released on 2015-07-28 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSIA 2014 focusses on improvements in computer science in industrial application. The contributions are grouped into five main sections:1. Computer and Information Technology.2. Business management, E-commerce and Tourism. This section covers mainly basic theory and general method of economic management businesses and market economy.&nbs
Book Synopsis A Companion to the History of American Broadcasting by : Aniko Bodroghkozy
Download or read book A Companion to the History of American Broadcasting written by Aniko Bodroghkozy and published by John Wiley & Sons. This book was released on 2018-07-23 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.
Book Synopsis Digital Media Distribution by : Paul McDonald
Download or read book Digital Media Distribution written by Paul McDonald and published by NYU Press. This book was released on 2021-09-07 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the new era of digital content production and distribution In the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications. Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.
Book Synopsis The Audience and Business of YouTube and Online Videos by : Louisa Ha
Download or read book The Audience and Business of YouTube and Online Videos written by Louisa Ha and published by Rowman & Littlefield. This book was released on 2018-06-06 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.
Book Synopsis Undergraduate Research in Mass Media UgRIMM 2021 by : Dr. Manjula Srinivas
Download or read book Undergraduate Research in Mass Media UgRIMM 2021 written by Dr. Manjula Srinivas and published by Shineeks Publishers. This book was released on 2022-04-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.
Book Synopsis Encyclopedia of Social Media and Politics by : Kerric Harvey
Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features: This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as "Activists and Activism," "Issues and Social Media," "Politics and Social Media," and "Popular Uprisings and Protest." A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world. Key Themes: Opening Essays Celebrities and Pioneers in Social Media and Politics Congressional Social Media Usage (Most Active Members) Measuring Social Media′s Political Impact Misuse of Social Media in the Political Arena: Issues and Ethics Social Media, Candidates, and Campaigns Social Media, Politics, and Culture Social Media and Networking Websites Social Media and Political Unrest Social Media and Social Issues, Activism, and Movements Social Media Concepts and Theorie Social Media Regulation, Public Policy, and Actual Practice Social Media Types, Innovation and Technology
Book Synopsis The Routledge Handbook of Language and Digital Communication by : Alexandra Georgakopoulou
Download or read book The Routledge Handbook of Language and Digital Communication written by Alexandra Georgakopoulou and published by Routledge. This book was released on 2015-07-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
