The Elusive Fan Reinventing Sports In A Crowded Marketplace

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author : Irving Rein
Publisher : McGraw Hill Professional
ISBN 13 : 0071491147
Total Pages : 361 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Irving Rein

Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Irving Rein and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author : Ben Ryan Shields
Publisher : McGraw-Hill Education
ISBN 13 : 9780071454094
Total Pages : 0 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields

Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

International Cases in the Business of Sport

Author :
Publisher : Routledge
ISBN 13 : 1136394443
Total Pages : 483 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Cases in the Business of Sport by :

Download or read book International Cases in the Business of Sport written by and published by Routledge. This book was released on 2010-05-14 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

Sport Management

Author : Russell Hoye
Publisher : Routledge
ISBN 13 : 1351202170
Total Pages : 443 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Sport Management by : Russell Hoye

Download or read book Sport Management written by Russell Hoye and published by Routledge. This book was released on 2018-01-16 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core functional area of management, including: Strategic planning Financial management Organizational culture and design Human resource management Leadership and governance Marketing and sponsorship Performance management Sport and the media. The fifth edition includes expanded coverage of sport for development, analytics, monitoring and evaluation, ethics, risk management, sport and health, social media, sustainability, and other contemporary management issues. Complemented by a companion website offering additional resources for students and instructors, this is an ideal textbook for first and second year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Communication and Sport

Author : Andrew C. Billings
Publisher : SAGE Publications
ISBN 13 : 1506392067
Total Pages : 385 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Communication and Sport by : Andrew C. Billings

Download or read book Communication and Sport written by Andrew C. Billings and published by SAGE Publications. This book was released on 2017-02-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Sport: Surveying the Field, Third Edition examines a wide array of topics necessary to understand sports media, rhetoric, culture, and organizations from micro- to macro-level issues. All levels of sports are addressed through varied lenses such as mythology, community, and identity. The Third Edition is newly expanded to incorporate the latest topics and perspectives in the field such as fan cultures; racial identity and gender in sports media; politics and nationality in sports; crisis communication in sports organizations and more.

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher : Pearson Education
ISBN 13 : 0133092089
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Your Guide To Entertainment Marketing and Performance (Collection)

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133742857
Total Pages : 774 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Your Guide To Entertainment Marketing and Performance (Collection) by : Al Lieberman

Download or read book Your Guide To Entertainment Marketing and Performance (Collection) written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Sports Analytics and Data Science

Author : Thomas W. Miller
Publisher : FT Press
ISBN 13 : 0133887413
Total Pages : 576 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Sports Analytics and Data Science by : Thomas W. Miller

Download or read book Sports Analytics and Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-11-18 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Sports Marketing

Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 1317743458
Total Pages : 702 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sports and The Global South

Author : S. Janaka Biyanwila
Publisher : Springer
ISBN 13 : 3319685023
Total Pages : 388 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Sports and The Global South by : S. Janaka Biyanwila

Download or read book Sports and The Global South written by S. Janaka Biyanwila and published by Springer. This book was released on 2018-03-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reimagines the pleasures of sports and provides a critical perspective from the Global South. Analysing the spread of sports markets in Sri Lanka along with a range of struggles, the book highlights how the celebration of ‘sportive nationalism,’ promoting sports markets in the Global South reinforces patriarchal ethno-nationalist authoritarian sports cultures. By explaining how the realm of social reproduction involving households and communities is integral for play and sports, the book challenges the market-driven ‘sports and development’ agenda while arguing for a ‘sports commons.’ By foregrounding issues of justice and care, the book highlights how struggles for recognition, redistribution and representation are central to reimagining sports within an alternative notion of work, play and resistance.

Encyclopedia of Sport Management

Author : Paul M Pedersen
Publisher : Edward Elgar Publishing
ISBN 13 : 1035317184
Total Pages : 1131 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Encyclopedia of Sport Management by : Paul M Pedersen

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

Organizational Behaviour in Sport

Author : James Skinner
Publisher : Taylor & Francis
ISBN 13 : 113647675X
Total Pages : 263 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Organizational Behaviour in Sport by : James Skinner

Download or read book Organizational Behaviour in Sport written by James Skinner and published by Taylor & Francis. This book was released on 2017-05-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders. The book explores behaviour on individual, interpersonal, group and whole-organization levels, and presents an evidence-based framework for analysis built around key concepts such as: Change and culture Leadership Motivation, rewards and incentives Power and influence Conflict, disputes and grievances Equity, diversity and inclusion. With international case studies, learning objectives, review questions and guides to further reading included in every chapter, no other textbook develops critical skills or an awareness of ethical issues in such detail and depth. Organizational Behaviour in Sport is essential reading for all students and practitioners working in sport, leisure or recreation management.

Dream Jobs in Sports Marketing

Author : Heather Moore Niver
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448869056
Total Pages : 128 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis Dream Jobs in Sports Marketing by : Heather Moore Niver

Download or read book Dream Jobs in Sports Marketing written by Heather Moore Niver and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.

Sporting Sounds

Author : Anthony Bateman
Publisher : Routledge
ISBN 13 : 1134067445
Total Pages : 374 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Sporting Sounds by : Anthony Bateman

Download or read book Sporting Sounds written by Anthony Bateman and published by Routledge. This book was released on 2008-10-27 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music and sport are both highly significant cultural forms, yet the substantial and longstanding connections between the two have largely been overlooked. Sporting Sounds addresses this oversight in an intriguing and innovative collection of essays. With contributions from leading international psychologists, sociologists, historians, musicologists and specialists in sports and cultural studies, the book illuminates our understanding of the vital part music has played in the performance, reception and commodification of sport. It explores a fascinating range of topics and case studies, including: The use of music to enhance sporting performance Professional applications of music in sport Sporting anthems as historical commemorations Music at the Olympics Supporter rock music in Swedish sport Caribbean cricket and calypso music From local fan cultures to international mega-events, music and sport are inextricably entwined. Sporting Sounds is a stimulating and illuminating read for anybody with an interest in either of these cultural forms.

Sport Funding and Finance

Author : Bob Stewart
Publisher : Routledge
ISBN 13 : 1134470770
Total Pages : 305 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Sport Funding and Finance by : Bob Stewart

Download or read book Sport Funding and Finance written by Bob Stewart and published by Routledge. This book was released on 2017-07-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry. Now in a fully revised and updated new edition, the book develops the reader’s understanding by first explaining basic concepts in finance and accounting before progressing to more complex issues and ideas. It covers every key topic in financial management, including: Planning and strategy Budgeting Financial projections Fundraising Pricing Costing Feasibility studies Economic impact analysis Ratio analysis Every chapter includes a blend of theory, contextual material and real-world data and case studies from around the world, clearly linking principles to practice, as well as review questions and problem-solving exercises to test the reader’s understanding. Sport Funding and Finance is the perfect foundation text for any degree-level course in sport finance, and an invaluable reference for any sport management professional looking to deepen their understanding of funding and finance.

Introduction to Sport Marketing

Author : Aaron Smith
Publisher : Routledge
ISBN 13 : 1136391991
Total Pages : 329 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron Smith

Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.