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The Effects Of Subliminal Cues On Information Seeking And Evaluation Of Google Search Results
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Book Synopsis The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results by : Eyüp Aksoy
Download or read book The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results written by Eyüp Aksoy and published by . This book was released on 2015-09-28 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Psychology - Cognition, grade: 1.0, University of Cologne (DP Psychologie), language: English, abstract: In this bachelor thesis, based on the findings by Karremans, Stroebe, and Claus (2006), the effectiveness of subliminal cues on choice behavior was transposed to the online search environment. To give a clear answer for this matter, possibilities but also dangers of online information seeking and subliminal perception have been investigated. Subliminal stimuli seem to have great potential for this matter since there is much similarity (Strahan, Spencer, and Zanna, 2002) between the factors that make subliminal stimuli effective and the online search environment (i.e. need for information and goal relevance). An online survey was conducted trying to investigate that goal priming effects subsequent evaluation, but only when certain conditions interact with persons' attitudes. Half of 98 participants were subliminally primed with the Google ad-icon "Anzeige" and subsequently evaluate on online advertisement and search engines. The results indicated that priming positively influences the evaluation on online advertisement and search engines, regardless of participants' attitudes towards online search.
Book Synopsis The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results by : Eyüp Aksoy
Download or read book The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results written by Eyüp Aksoy and published by GRIN Verlag. This book was released on 2015-09-28 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Psychology - Cognition, grade: 1.0, University of Cologne (DP Psychologie), language: English, abstract: In this bachelor thesis, based on the findings by Karremans, Stroebe, and Claus (2006), the effectiveness of subliminal cues on choice behavior was transposed to the online search environment. To give a clear answer for this matter, possibilities but also dangers of online information seeking and subliminal perception have been investigated. Subliminal stimuli seem to have great potential for this matter since there is much similarity (Strahan, Spencer, and Zanna, 2002) between the factors that make subliminal stimuli effective and the online search environment (i.e. need for information and goal relevance). An online survey was conducted trying to investigate that goal priming effects subsequent evaluation, but only when certain conditions interact with persons’ attitudes. Half of 98 participants were subliminally primed with the Google ad-icon “Anzeige” and subsequently evaluate on online advertisement and search engines. The results indicated that priming positively influences the evaluation on online advertisement and search engines, regardless of participants’ attitudes towards online search.
Book Synopsis Handbook of Research for Educational Communications and Technology by : David Jonassen
Download or read book Handbook of Research for Educational Communications and Technology written by David Jonassen and published by Routledge. This book was released on 2003-12-08 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
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Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1991 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Close Relationships by : Jeffry A. Simpson
Download or read book The Oxford Handbook of Close Relationships written by Jeffry A. Simpson and published by Oxford University Press, USA. This book was released on 2013-05-02 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth and comprehensive summary of the psychology of close relationships, and showcases classic and contemporary theories, models, and empirical research that have been conducted in the field.
Download or read book Psychology written by Robert J. Sternberg and published by Wadsworth Publishing. This book was released on 2001 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Robert J. Sternberg, a highly respected expert in psychology and intelligence, gives students a comprehensive introduction to psychology while emphasizing the development of their critical, creative and practical thinking. Throughout the text, students are asked to think critically, creatively, and practically when considering topics.
Book Synopsis Government Reports Annual Index by :
Download or read book Government Reports Annual Index written by and published by . This book was released on 1986 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1986-11 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
