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Author : Robert A. Hebert
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (142 download)
Download or read book The Effects of Social Characteristics on Consumers' Food Store Shopping Patterns written by Robert A. Hebert and published by . This book was released on 1985 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Soares, Ana Maria
Publisher : IGI Global
ISBN 13 : 1799822222
Total Pages : 424 pages
Book Rating : 4.7/5 (998 download)
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Author : Marcus Alexis
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 ( download)
Download or read book An Empirical Investigation of the Effects of Race and Retail Structure on Consumer Behavior and Market Performance written by Marcus Alexis and published by . This book was released on 1972 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1803561823
Total Pages : 272 pages
Book Rating : 4.8/5 (35 download)
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author : Velagapudi Kanta Prasad
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Analysis of the Purchase Clustering Patterns of Food Shoppers written by Velagapudi Kanta Prasad and published by . This book was released on 1970 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author :
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Joseph Zivic
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (64 download)
Download or read book The Characteristics and Cross-over Shopping Patterns of Discount Food and Department Store Customers written by Louis Joseph Zivic and published by . This book was released on 1969 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael G. Van Dress
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)
Download or read book Shopping Behavior of Customers in Modified and Conventional Layouts of Retail Food Stores written by Michael G. Van Dress and published by . This book was released on 1964 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xin-She Yang
Publisher : Springer Nature
ISBN 13 : 9819732891
Total Pages : 670 pages
Book Rating : 4.8/5 (197 download)
Download or read book Proceedings of Ninth International Congress on Information and Communication Technology written by Xin-She Yang and published by Springer Nature. This book was released on with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Cole
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892642
Total Pages : 69 pages
Book Rating : 4.9/5 (548 download)
Download or read book The Implications of Consumer Behavior for Marketing A Case Study of Social Class at Sainsbury written by Alex Cole and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04-24 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from results of this particular research. Research has been limited to the findings only which have been collected from a small sample.
Author : Gong Sun
Publisher : Frontiers Media SA
ISBN 13 : 2832507433
Total Pages : 438 pages
Book Rating : 4.8/5 (325 download)
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zhongju Liao
Publisher : Frontiers Media SA
ISBN 13 : 2832549918
Total Pages : 165 pages
Book Rating : 4.8/5 (325 download)
Download or read book What determines green purchase behavior? written by Zhongju Liao and published by Frontiers Media SA. This book was released on 2024-05-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Author : Florentine Frentz
Publisher : Springer Nature
ISBN 13 : 3658303662
Total Pages : 220 pages
Book Rating : 4.6/5 (583 download)
Download or read book The Pursuit of Food Well-Being written by Florentine Frentz and published by Springer Nature. This book was released on 2020-05-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913469
Total Pages : 470 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 319 pages
Book Rating : 4.4/5 (666 download)
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
