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Author : Julie Baker
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 (238 download)
Download or read book The Effects of Retail Store Environments on Consumer Perceptions of Quality, Price and Value written by Julie Baker and published by . This book was released on 1990 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacob Jacoby
Publisher : Lexington Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abhijit Banerjee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (122 download)
Download or read book Store-within-a-store Consumer Perceptions written by Abhijit Banerjee and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer service, in-store music, merchandise quality, location of the store and so on. However, the presence of another smaller store inside the premises of a larger retailer has rarely been looked into. It is proposed in this study that the presence of another retailer inside the premises of a larger retailer should have significant effects on the overall store image, service quality perception and attitudes toward the association of the larger retailer. Furthermore, the store image, service quality perceptions and attitude toward the association of the smaller partner in conjunction with the larger retailer is also expected to be affected.
Author : Julia Katharina Weindel
Publisher : Springer
ISBN 13 : 3658150378
Total Pages : 215 pages
Book Rating : 4.6/5 (581 download)
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (66 download)
Download or read book The Influence of Retail Store Environment and Store Image on Consumer Perception of Quality of Products written by and published by . This book was released on 2004 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard L. Oliver
Publisher : Routledge
ISBN 13 : 1317460227
Total Pages : 544 pages
Book Rating : 4.3/5 (174 download)
Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 ( download)
Download or read book Journal of Travel Research written by and published by . This book was released on 2004 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 331911882X
Total Pages : 254 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Author : Booma V Halpeth
Publisher : IndraStra Global e-Journal Hosting Services
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book Nirma University Journal of Business and Management Studies written by Booma V Halpeth and published by IndraStra Global e-Journal Hosting Services. This book was released on 2020-06-30 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630
Author : Berman
Publisher : Pearson Education India
ISBN 13 : 9788131716700
Total Pages : 712 pages
Book Rating : 4.7/5 (167 download)
Download or read book Retail Management: A Strategic Approach, 10/E written by Berman and published by Pearson Education India. This book was released on 2007-09 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sue Ann Kern
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (129 download)
Download or read book Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign written by Sue Ann Kern and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Muhammad Arslan
Publisher : GRIN Verlag
ISBN 13 : 365692144X
Total Pages : 26 pages
Book Rating : 4.6/5 (569 download)
Download or read book Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan written by Muhammad Arslan and published by GRIN Verlag. This book was released on 2015-03-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention. The findings also documented that consumers in large retail stores don’t bother prices because consumers consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image and service quality. Normative and informative susceptibility have positive effect on brand image. The recommendations and suggestions are very helpful for managers and operators of large stores. Brand image depends on informative and normative susceptibility.
Author : Hanna Schramm-Klein
Publisher : Springer Science & Business Media
ISBN 13 : 3658007176
Total Pages : 173 pages
Book Rating : 4.6/5 (58 download)
Download or read book European Retail Research written by Hanna Schramm-Klein and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 411 pages
Book Rating : 4.4/5 (666 download)
Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Author :
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (232 download)
Download or read book The Influence of Atmospherics on Consumer Perceptions of Service Quality, Merchandise Price, and Merchandise Quality Influencing Behavioral Intentions written by and published by . This book was released on 2007 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the influence of atmospherics on consumer perceptions of service quality, merchandise price, and merchandise quality influencing behavioral intentions in an outlet mall environment. The research design was a survey method and data were collected through a mall intercept questionnaire. A pilot test of the instrument was conducted with 43 subjects. The final questionnaire contained 30 items and a demographic section. A total of 586 questionnaires were collected from three different outlet malls. The results indicated that the atmospheric variables and the human variable of crowding are related to consumer's perceptions of the service quality, merchandise price, and merchandise quality at an outlet mall. However, the atmospheric variables and the human variable of crowding were determined to not have a significant relationship to consumer behavioral intentions at the outlet mall. Other findings indicate that the consumer perception of service quality was determined to be significantly related to consumer behavioral intentions. However, the consumer perceptions of merchandise price and merchandise quality at the outlet mall were determined to not have a significant relationship with consumer behavioral intentions. Managerial and theoretical implications are discussed along with future research suggestions.
Author : Gulden Pekin
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (128 download)
Download or read book The Role of Retail Price on Consumer's Perceptions of Value and Desirability written by Gulden Pekin and published by . This book was released on 1985 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juliang Zhang
Publisher : Springer Nature
ISBN 13 : 9811556822
Total Pages : 965 pages
Book Rating : 4.8/5 (115 download)
Download or read book LISS2019 written by Juliang Zhang and published by Springer Nature. This book was released on 2020-07-10 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on AI and data-driven technical and management innovations in logistics, informatics and services. The respective papers analyze in detail the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. The book gathers the outcomes of the “9th International Conference on Logistics, Informatics and Service Sciences,” which was held at the University of Maryland, USA.
