The effects of films on destination image and tourists’ decision making process

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Publisher : GRIN Verlag
ISBN 13 : 3668337616
Total Pages : 53 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis The effects of films on destination image and tourists’ decision making process by : Bernadette Walcher

Download or read book The effects of films on destination image and tourists’ decision making process written by Bernadette Walcher and published by GRIN Verlag. This book was released on 2016-11-09 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,50, Management Center Innsbruck, language: English, abstract: Homo Sapiens is the story telling animal and for more than 100 years, it is film, more than any other medium, which has taken us on journeys on which we are temporarily drawn into a fictional story. Although the main purpose of a film is not to persuade the audience to travel to a certain place presented in a movie, location placement may stimulate the travel demand. Due to intangibility a main characteristic of services tourists are often faced with uncertainty during their decision making process. Tourism researchers provided empirical proof that movies and television series may help to reduce perceived risks, enhance familiarity and lead to a favourable image formation in consumers’ minds. Epic story telling can be seen as a main characteristic that unites the film and tourism industry, which both make a living from creating experiences. Within the latter destination image is of paramount importance because it fundamentally affects tourists’ decision making process in which emotions play an essential role. Films and television series are said to communicate emotions and viewers often identify themselves with the stories and places depicted in the movie. Movies can be seen as an effective marketing tool that can lead to high market penetration without the “hard sell” impressions of usual promotional activities. Furthermore films serve as cultural ambassadors that present the uniqueness of a place. Therefore tourism organisations often go into partnership with the film industry and agree to host film crews in order to leverage the effects of film-induced tourism

Film-induced Tourism

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Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783845409498
Total Pages : 92 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Film-induced Tourism by : Erik Sellgren

Download or read book Film-induced Tourism written by Erik Sellgren and published by LAP Lambert Academic Publishing. This book was released on 2011 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few dedicated film tourists could be divided in two groups depending on what they sought. It was also found that the view of authenticity both in a film viewing and a tourism context is very subjective, but often does the film tourist want to reaffirm his/her idea of authenticity. It was suggested that film tourists impose a layer of personal meanings on places before visitation with different thicknesses. There was however indications that many tourists are afraid of the disappointment they may encounter at a film location.

New Cultural Landscapes

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Publisher : Routledge
ISBN 13 : 1317963717
Total Pages : 296 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis New Cultural Landscapes by : Maggie Roe

Download or read book New Cultural Landscapes written by Maggie Roe and published by Routledge. This book was released on 2014-01-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: While historical and protected landscapes have been well studied for years, the cultural significance of ordinary landscapes is now increasingly recognised. This groundbreaking book discusses how contemporary cultural landscapes can be, and are, created and recognised. The book challenges common concepts of cultural landscapes as protected or ‘special’ landscapes that include significant buildings or features. Using case studies from around the world it questions the usual measures of judgement related to cultural landscapes and instead focuses on landscapes that are created, planned or simply evolve as a result of changing human cultures, management policy and practice. Each contribution analyses the geographical and human background of the landscape, and policies and management strategies that impact upon it, and defines the meanings of 'cultural landscape' in its particular context. Taken together they establish a new paradigm in the study of landscapes in all forms.

Tourism and Culture in the Age of Innovation

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Publisher : Springer
ISBN 13 : 3319275283
Total Pages : 625 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Tourism and Culture in the Age of Innovation by : Vicky Katsoni

Download or read book Tourism and Culture in the Age of Innovation written by Vicky Katsoni and published by Springer. This book was released on 2016-03-03 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.

Destination Management and Marketing: Breakthroughs in Research and Practice

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Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Future Tourism Trends Volume 1

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Publisher : Emerald Group Publishing
ISBN 13 : 1837532443
Total Pages : 337 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Future Tourism Trends Volume 1 by : Canan Tanrisever

Download or read book Future Tourism Trends Volume 1 written by Canan Tanrisever and published by Emerald Group Publishing. This book was released on 2024-01-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century. The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is ‘the new tourist’ – if there is one – and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.

The Experiences of Film Location Tourists

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Publisher : Channel View Publications
ISBN 13 : 184541120X
Total Pages : 271 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis The Experiences of Film Location Tourists by : Stefan Roesch

Download or read book The Experiences of Film Location Tourists written by Stefan Roesch and published by Channel View Publications. This book was released on 2009 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.

Special Interest Tourism

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Publisher : CABI
ISBN 13 : 178064566X
Total Pages : 233 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Special Interest Tourism by : Sheela Agarwal

Download or read book Special Interest Tourism written by Sheela Agarwal and published by CABI. This book was released on 2018-01-24 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.

Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market

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Publisher : GRIN Verlag
ISBN 13 : 3656677883
Total Pages : 160 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market by : Doreen Kupke

Download or read book Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market written by Doreen Kupke and published by GRIN Verlag. This book was released on 2014-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Tourism, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism industries biggest brands. Nowadays, travelers are overwhelmed with places, which fit in their holiday scheme. The tourism market is crowded by destinations and the outcome is the substitutability of places. (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors. Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. The destination image is a crucial part in the travelers' decision making process and verifiable influence the tourist behavior. Therefore the destination image has become one of the major concepts in destination marketing. Special focus is given to the destination image theory, which is a major aspect in destination branding. (Echtner & Ritchie, 2003; Qu et al., 2011; Wang & Pizam, 2011) Just as product brands, destination brands are living entities. They have to be managed continuously and changed over time, to ensure a fit to environmental changes. (Wang & Pizam, 2011) Sweden has therefore developed a national branding and sales strategy for the tourism industry to implement until 2020 and fully launched in 2013. (Gaßmann, 2013) A part of this strategy is the creation of special themes to present a holistic Sweden image and destination brand. (Communication Guide, 2013) Among others, this strategy will be used to compare the presented and advertised Sweden image with the image perception on the German source market, to analyze compliance or incongruity. Germany is an interesting and important source market for the Swedish tourism industry. According to the research of the UNWTO, Germany is one of the biggest spenders in the tourism industry in 2011 (UNWTO, 2012). Based to the results from IBIS, the Swedish Border Survey about foreign visitors in Sweden, Germany hold the fourth place, after Norway, Finland and Denmark considering the amount of travelers to the country in 2011, with 1.796.016 visitors (IBIS, 2012). Taking this into account, presenting a positive, fitting and attractive country image has to be one of Sweden's main aims. [...]

Information and Communication Technologies in Tourism 2019

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Publisher : Springer
ISBN 13 : 3030059405
Total Pages : 462 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Information and Communication Technologies in Tourism 2019 by : Juho Pesonen

Download or read book Information and Communication Technologies in Tourism 2019 written by Juho Pesonen and published by Springer. This book was released on 2018-12-14 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few. The content is based on the 2019 ENTER eTourism conference, organized in Nicosia, Cyprus by the International Federation for Information Technologies and Travel & Tourism (IFITT) – the leading independent global community for the discussion, exchange, and development of knowledge on the use and impact of new ICTs in the travel and tourism industry. The book offers a global perspective and rich source of information on important innovations and novel ideas. Though it will prove especially valuable for academics working in the eTourism field, it will also be of considerable interest to practitioners and students.

Visual Media and Tourism

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Publisher : Routledge
ISBN 13 : 1000404501
Total Pages : 289 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Visual Media and Tourism by : Seongseop (Sam) Kim

Download or read book Visual Media and Tourism written by Seongseop (Sam) Kim and published by Routledge. This book was released on 2021-07-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is all about visuals. Visuals stimulate our imagination, create fantasy, and drive the audiences to take actions to realize these dreams through perceived reality. With media content presented through channels of television drama, reality shows, TV commercials, and movies, this book presents findings that help us better understand the relationships between nostalgia and film tourism; how reality TV shows affect tourist experience and authenticity; and how visuals stimulate audiences’ taste and olfactory senses and their relationship with gastronomical tourism. The book presents findings that explain the psychological mechanism of how modality and navigability influence tourists’ behavioral intention. With its balanced research methodology (qualitative, quantitative, and the combination of both) and important topics covered in media tourism, Visual Media and Tourism serves as a pertinent reference book for subjects related to special interest tourism, such as film tourism, in undergraduate programs, or modules related to research methods in both undergraduate and graduate programs. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations

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Publisher : IGI Global
ISBN 13 : 1522507094
Total Pages : 426 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations by : Dhiman, Mohinder Chand

Download or read book Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations written by Dhiman, Mohinder Chand and published by IGI Global. This book was released on 2016-09-06 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations is a pivotal reference source for the latest scholarly research on the recent developments and contemporary issues within the services sector, highlighting cross-cultural implications as well as societal impacts of hospitality and tourism on emerging markets. Providing insight on managing and maximizing profitability, this book is ideally designed for researchers, professionals, upper-level students, and academicians involved in the services industry.

Film-Induced Tourism

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Publisher : Channel View Publications
ISBN 13 : 1845412982
Total Pages : 271 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Film-Induced Tourism by : Sue Beeton

Download or read book Film-Induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-05-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such elements, delving into the disciplines of sociology and psychology, along with the fields of destination marketing, community development and strategic planning.

Research Themes for Tourism

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Publisher : CABI
ISBN 13 : 1845936841
Total Pages : 316 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Research Themes for Tourism by : Peter Robinson

Download or read book Research Themes for Tourism written by Peter Robinson and published by CABI. This book was released on 2011 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a broad range of themes within tourism research. As such, it seeks to provide some explanation and contextualization of each topic, supported by applied case studies (where appropriate), international examples and detailed discourse around some of the current contemporary debates in tourism management. The book consists of 20 major chapters on the different types of tourism.

Sales Management for Improved Organizational Competitiveness and Performance

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Publisher : IGI Global
ISBN 13 : 1668434326
Total Pages : 392 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sales Management for Improved Organizational Competitiveness and Performance by : Santos, José Duarte

Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2022-05-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

Contemporary Research and Applications Challenges and Opportunities

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Publisher : Sankalp Publication
ISBN 13 : 9391173500
Total Pages : 133 pages
Book Rating : 4.3/5 (911 download)

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Book Synopsis Contemporary Research and Applications Challenges and Opportunities by : Dr. Rupesh Roshan singh

Download or read book Contemporary Research and Applications Challenges and Opportunities written by Dr. Rupesh Roshan singh and published by Sankalp Publication. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: