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Author : Byoungkwan Lee
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Effectiveness of Entertainment-education as Media Health Campaigns written by Byoungkwan Lee and published by . This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135669430
Total Pages : 280 pages
Book Rating : 4.1/5 (356 download)
Download or read book Entertainment-Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624569
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)
Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133181
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Future of the Public's Health in the 21st Century written by Institute of Medicine and published by National Academies Press. This book was released on 2003-02-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.
Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624550
Total Pages : 541 pages
Book Rating : 4.1/5 (356 download)
Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author : Ming Lei
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (96 download)
Download or read book Eudaimonic Motivation to Entertainment Media Moderates the Effects of Entertainment Education on Intervention of Prescription Drug Abuse written by Ming Lei and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The results from an experiment with 96 college students indicated that entertainment education could be effectively used to increase positive attitudes and behavioral intentions toward encouraging friends to seek professional help for prescription drug abuse. The effects were moderated by eudaimonic motivation to entertainment media. Additionally, the results revealed that eudaimonic motivation was involved in a mechanism through which entertainment education delivered its effects.
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 ( download)
Download or read book Effective Dissemination of Health and Clinical Information to Consumers written by and published by . This book was released on 1995 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Malynnda A. Johnson
Publisher : Taylor & Francis
ISBN 13 : 1040109543
Total Pages : 212 pages
Book Rating : 4.0/5 (41 download)
Download or read book Humor and Health in the Media written by Malynnda A. Johnson and published by Taylor & Francis. This book was released on 2024-08-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining popular media portrayals of various health topics, this book offers a critical analysis of how those mediated messages can impact, for good or ill, people’s physical and mental health. Looking specifically at how various depictions of health topics have both aided in the normalization of health topics such as neurodiversity and HIV while also critiquing the dissemination of misinformation on these same topics, this book offers insight into the ways in which humorous content can both help and hurt. The author draws on a critical analysis of popular media including shows, social media, and stand-up specials, as well as interviews with those who use humor within health settings, such as Red Nose Docs, comedians who focus on their own health issues. This insightful study will interest scholars and students of health in popular culture as well as health communication, media studies, public health administration, and health policy.
Author : Chima E. Onuekwe
Publisher : FriesenPress
ISBN 13 : 1460264231
Total Pages : 292 pages
Book Rating : 4.4/5 (62 download)
Download or read book Entertainment-education for Health Behaviour Change written by Chima E. Onuekwe and published by FriesenPress. This book was released on 2015-12-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-education methods have been used for centuries to impart knowledge, traditions, and moral guidance. Today, researchers are discovering the power of entertainment-education strategies to affect the outcomes of socio-political and economic development programmes including health and education. Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world. Peer Reviewers Professor Lucia Dura of the University of Texas at El Paso, USA; John Riber of Media Development International, Tanzania; Dr. Akashorun Lekkan, Lagos State University, Ojo, Nigeria; Dr. Julita C. Maradzika, Health Promotion specialist, University of Zimbabwe; Dr. Chinyere Okam, Theatre for Development specialist; and Dr. Okidu Onjefu, Development Communication specialist, Caleb University, Lagos, Nigeria.
Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135669422
Total Pages : 280 pages
Book Rating : 4.1/5 (356 download)
Download or read book Entertainment-Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309368707
Total Pages : 126 pages
Book Rating : 4.3/5 (93 download)
Download or read book Communicating to Advance the Public's Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author : Thomas E. Backer
Publisher : SAGE Publications
ISBN 13 : 145225270X
Total Pages : 199 pages
Book Rating : 4.4/5 (522 download)
Download or read book Designing Health Communication Campaigns written by Thomas E. Backer and published by SAGE Publications. This book was released on 1992-04-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
Author : James A. Anderson
Publisher : Routledge
ISBN 13 : 1135152446
Total Pages : 593 pages
Book Rating : 4.1/5 (351 download)
Download or read book Communication Yearbook 14 written by James A. Anderson and published by Routledge. This book was released on 2012-03-22 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1991.
Author : Patrick Rössler
Publisher : John Wiley & Sons
ISBN 13 : 1118784049
Total Pages : 2184 pages
Book Rating : 4.1/5 (187 download)
Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Author : Rafael Obregon
Publisher : John Wiley & Sons
ISBN 13 : 1118241908
Total Pages : 680 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Handbook of Global Health Communication written by Rafael Obregon and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Author : Emily L. Newman
Publisher : McFarland
ISBN 13 : 1476632162
Total Pages : 273 pages
Book Rating : 4.4/5 (766 download)
Download or read book ABC Family to Freeform TV written by Emily L. Newman and published by McFarland. This book was released on 2018-02-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 1977 by the Christian Broadcasting Service (originally associated with Pat Robertson), the ABC Family/Freeform network has gone through a number of changes in name and ownership. Over the past decade, the network--now owned by Disney--has redefined "family programming" for its targeted 14- to 34-year-old demographic, addressing topics like lesbian and gay parenting, postfeminism and changing perceptions of women, the issue of race in the U.S., and the status of disability in American culture. This collection of new essays examines the network from a variety of perspectives, with a focus on inclusive programming that has created a space for underrepresented communities like transgender youth, overweight teens, and the deaf.
