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The Effect Of Country Of Origin On Consumer Behavior In Nairobi Kenya
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Book Synopsis The Effect of Country of Origin on Consumer Behavior in Nairobi, Kenya by : James Ngugi Njuguna
Download or read book The Effect of Country of Origin on Consumer Behavior in Nairobi, Kenya written by James Ngugi Njuguna and published by LAP Lambert Academic Publishing. This book was released on 2015-04-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The country-of-origin (COO) concept refers to the country where a particular product is made and is anchored on the international marketing theory. The broad objective of this pioneering study was to determine the effect of COO, consumer characteristics and attitudes on consumer behaviour towards foreign clothing brands in Nairobi, Kenya. The results established that country-of-origin influences consumer behaviour towards foreign clothing brands and that there was a significant association among the two. The findings also revealed that consumer characteristics directly influence consumer behaviour and also moderate the relationship between COO and consumer behaviour. There was a significant relationship between consumer characteristics and consumer behaviour. Furthermore, the results showed that consumer attitudes strongly mediate the relationship between country-of-origin and consumer behaviour, and there was a significant association among the two. Finally, the joint effect of COO, consumer characteristics and consumer attitudes was greater than the individual effects of the independent, mediating and moderating variables on consumer behaviour towards foreign clothing brands.
Book Synopsis Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis by : Olivia Mengich
Download or read book Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis written by Olivia Mengich and published by . This book was released on 2023-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China's nation brand dimensions and China's nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen as the theoretical base of this study were Nations Branding, Anholt's Nation Brand Index and Country-of-Origin effect. Three research questions were asked around the theory base and a survey was done on 75 professionals in Nairobi. Results obtained from the respondents allowed for statistical analysis. The results indicated that the China has a strong nation brand in Kenya, Kenyans are very familiar with and favourable towards China's Nation Brand. However, China's country of origin has minimal effects on purchasing decisions in Kenya. Kenyan purchasing decisions are influenced by the cost and quality of products from China.
Book Synopsis Consumer Ethnocentrism, Country of Origin and Marketing by : Paweł Bryła
Download or read book Consumer Ethnocentrism, Country of Origin and Marketing written by Paweł Bryła and published by Taylor & Francis. This book was released on 2022-10-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.
Book Synopsis Interpretive Research Humanities and Social Sciences by : Neşe ŞENEL
Download or read book Interpretive Research Humanities and Social Sciences written by Neşe ŞENEL and published by Livre de Lyon. This book was released on 2022-10-15 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpretive Research Humanities and Social Sciences, Livre de Lyon
Book Synopsis Influence of Country of Origin on Consumer Perception of Store and Brand Quality by : Janet Lynn Khachaturian
Download or read book Influence of Country of Origin on Consumer Perception of Store and Brand Quality written by Janet Lynn Khachaturian and published by . This book was released on 1988 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1990 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1981 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blind Intersection? by : Clifford Winston
Download or read book Blind Intersection? written by Clifford Winston and published by . This book was released on 1987 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyze the competitiveness of the U.S. auto industry and evaluate the effectiveness of various government policies aimed at the industry.
Download or read book Organic Food written by Maurizio Canavari and published by Springer Science & Business Media. This book was released on 2007-12-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book gives an overview of the organic food sector, both in Italy and in the US. It covers economic issues raised by organic farming, taking into account the consumer's needs but also the managerial and budget constraints experienced by the farmers. The book also details how agricultural economists perform analyses dealing with organic produce at different points in the supply chain.
Book Synopsis The Palgrave Handbook of African Entrepreneurship by : Oluwaseun Kolade
Download or read book The Palgrave Handbook of African Entrepreneurship written by Oluwaseun Kolade and published by Springer Nature. This book was released on 2021-11-30 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook offers a state-of-the-art guide to new frontiers of African entrepreneurship. Written from a Pan-African perspective by a cast of international authors, the book addresses the rapid modernisation and evolution of African entrepreneurship and business practices. It maps new developments in entrepreneurial ecosystems, technology and digital entrepreneurship, entrepreneurship in conflict zones, and gender and diversity issues. It proposes new models for entrepreneurial financing and explores the contrast between entrepreneurship in high-technology urban centers with peripheral rural districts and conflict zones. Bringing together empirical insights and case studies from countries across Africa, the Handbook illuminates regional and contextual differences and shares theoretical and practical insights which inform policy and practice. It is an ideal guide for researchers and students working on international business, entrepreneurship and emerging economies. It will also inform policymakers in developing context-informed entrepreneurial policies and initiatives in Africa.
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1990 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.
Download or read book Digital Kenya written by Bitange Ndemo and published by Springer. This book was released on 2016-11-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution has begun to falter despite support from motivated entrepreneurs, international investors, policy experts and others. Written by engaged scholars and professionals in the field, the book offers 15 eye-opening chapters and 14 one-on-one conversations with entrepreneurs and investors to ask why establishing ICT start-ups on a continental and global scale remains a challenge on the “Silicon Savannah”. The authors present evidence-based recommendations to help Kenya to continue producing globally impactful ICT innovations that improve the lives of those still waiting on the side-lines, and to inspire other nations to do the same.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251052129 Total Pages :114 pages Book Rating :4.0/5 (521 download)
Book Synopsis Human Energy Requirements by : Food and Agriculture Organization of the United Nations
Download or read book Human Energy Requirements written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2004 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This important publication is the final report of the most recent expert group meeting, the Joint FAO/WHO/UNU Expert Consulation on Human Energy Requirements, convened in October 2001 at FAO headquarters in Rome, Italy ... FAO publishes this report on behalf of the three United Nations (UN agencies (FAO/WHO/UNU that organised the consultation" -- Foreword.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Book Synopsis Bibliographic Guide to Government Publications by : New York Public Library. Research Libraries
Download or read book Bibliographic Guide to Government Publications written by New York Public Library. Research Libraries and published by . This book was released on 1999 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Extending the Protection of Geographical Indications by : Michael Blakeney
Download or read book Extending the Protection of Geographical Indications written by Michael Blakeney and published by Routledge. This book was released on 2013-03-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The TRIPS Agreement (for trade-related intellectual property rights) provides for the general protection of geographical indications (GIs) of product origin, including for example the special protection of wines and spirits and for the creation of a multilateral register for wines. The African Group of countries has been in the forefront of countries agitating in the World Trade Organization TRIPS Council for the extension of this special protection and of the multilateral register to industries which are of interest to developing countries, primarily agriculture. The so-called "extension question" is the central feature of the Doha Development Agenda at both the WTO and World Intellectual Property Organization. This book provides some empirical evidence and applied legal and economic reasoning to this debate. It provides both a general review of the key issues and a series of case studies from six Anglophone and four Francophone countries in Africa. These focus on major agricultural commodities such as coffee, cotton, cocoa and tea, as well as more specific and local products such as Argan oil and Oku white honey.
