Author :
Publisher :
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4.:/5 (76 download)
Book Synopsis The Effect of Alcohol Expectancies on Postural Sway in College Students During an Alcohol Advertisement Prime by :
Download or read book The Effect of Alcohol Expectancies on Postural Sway in College Students During an Alcohol Advertisement Prime written by and published by . This book was released on 2006 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol expectancies are of particular interest because of their relationship to alcohol use and the possibility that they might predict potential alcohol-related problems, such as risk for alcoholism. Posturography, a technique that can be used to quantify adaptive mechanisms involved in posture and balance, was used in evaluating expectancy effects on postural sway because it is sensitive to cognitive processing demands. Drawing from the cognitive-processing approach of alcohol expectancy, this study investigates how expectations of alcohol implicitly influence psychomotor movement while viewing an alcohol advertisement prime. At session one, 251 male and female undergraduates were assessed using the Brief Alcohol Expectancy Questionnaire - Social/Physical and Pleasurable scales [AEQ (Brown, Goldman, Inn, & Anderson, 1980)] and a variety of other self-report instruments. At session two, participants were randomly assigned to an advertisement condition. Participants in the experimental condition were exposed to either alcohol-related print advertisements depicting people drinking in social situations or ads containing the alcohol product alone. The control condition viewed nonalcohol-related advertisements. Participants viewed the advertisements on a large screen TV as they stood relaxed on a force plate, after which their craving levels were assessed through self-report. The results showed no significant relationship between alcohol expectancies and postural sway. However, ANOVAs performed on measures of sway showed a significant difference in the amount of anterior-posterior (AP) sway variability among the three advertisement groups F(2,101)=4.92, p