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The Economics Of Quality Grades And Brands Routledge Revivals
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Book Synopsis The Economics of Quality, Grades and Brands (Routledge Revivals) by : Peter Bowbrick
Download or read book The Economics of Quality, Grades and Brands (Routledge Revivals) written by Peter Bowbrick and published by Routledge. This book was released on 2014-08-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Book Synopsis The Economics of Quality, Grades, and Brands by : Peter Bowbrick
Download or read book The Economics of Quality, Grades, and Brands written by Peter Bowbrick and published by Other. This book was released on 1992-01-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 1992 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1999 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Maritime Economics written by Alan Branch and published by Routledge. This book was released on 2013-04-15 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered include: * an overview of international trade * Maritime Law * economic organisation and principles * financing ships and shipping companies * market research and forecasting.
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Book Synopsis Prosperity without Growth by : Tim Jackson
Download or read book Prosperity without Growth written by Tim Jackson and published by Taylor & Francis. This book was released on 2016-12-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can prosperity possibly mean in a world of environmental and social limits? The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and economists alike: the continued pursuit of exponential economic growth. Its findings provoked controversy, inspired debate and led to a new wave of research building on its arguments and conclusions. This substantially revised and re-written edition updates those arguments and considerably expands upon them. Jackson demonstrates that building a ‘post-growth’ economy is a precise, definable and meaningful task. Starting from clear first principles, he sets out the dimensions of that task: the nature of enterprise; the quality of our working lives; the structure of investment; and the role of the money supply. He shows how the economy of tomorrow may be transformed in ways that protect employment, facilitate social investment, reduce inequality and deliver both ecological and financial stability. Seven years after it was first published, Prosperity without Growth is no longer a radical narrative whispered by a marginal fringe, but an essential vision of social progress in a post-crisis world. Fulfilling that vision is simply the most urgent task of our times.
Book Synopsis Routledge Handbook of International Political Economy (IPE) by : Mark Blyth
Download or read book Routledge Handbook of International Political Economy (IPE) written by Mark Blyth and published by Routledge. This book was released on 2009-06-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the range and scope of International Political Economy scholarship, this important work maps the different regional schools of IPE and notes the distinctive way IPE is practiced and conceptualized around the world.
Book Synopsis An Introduction to Community Development by : Rhonda Phillips
Download or read book An Introduction to Community Development written by Rhonda Phillips and published by Routledge. This book was released on 2014-11-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the foundations of community development, An Introduction to Community Development offers a comprehensive and practical approach to planning for communities. Road-tested in the authors’ own teaching, and through the training they provide for practicing planners, it enables students to begin making connections between academic study and practical know-how from both private and public sector contexts. An Introduction to Community Development shows how planners can utilize local economic interests and integrate finance and marketing considerations into their strategy. Most importantly, the book is strongly focused on outcomes, encouraging students to ask: what is best practice when it comes to planning for communities, and how do we accurately measure the results of planning practice? This newly revised and updated edition includes: increased coverage of sustainability issues, discussion of localism and its relation to community development, quality of life, community well-being and public health considerations, and content on local food systems. Each chapter provides a range of reading materials for the student, supplemented with text boxes, a chapter outline, keywords, and reference lists, and new skills based exercises at the end of each chapter to help students turn their learning into action, making this the most user-friendly text for community development now available.
Book Synopsis Wealth, Poverty and Politics by : Thomas Sowell
Download or read book Wealth, Poverty and Politics written by Thomas Sowell and published by Basic Books. This book was released on 2016-09-06 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wealth, Poverty, and Politics, Thomas Sowell, one of the foremost conservative public intellectuals in this country, argues that political and ideological struggles have led to dangerous confusion about income inequality in America. Pundits and politically motivated economists trumpet ambiguous statistics and sensational theories while ignoring the true determinant of income inequality: the production of wealth. We cannot properly understand inequality if we focus exclusively on the distribution of wealth and ignore wealth production factors such as geography, demography, and culture. Sowell contends that liberals have a particular interest in misreading the data and chastises them for using income inequality as an argument for the welfare state. Refuting Thomas Piketty, Paul Krugman, and others on the left, Sowell draws on accurate empirical data to show that the inequality is not nearly as extreme or sensational as we have been led to believe. Transcending partisanship through a careful examination of data, Wealth, Poverty, and Politics reveals the truth about the most explosive political issue of our time.
Book Synopsis Principles of Environmental Economics by : Ahmed Hussen
Download or read book Principles of Environmental Economics written by Ahmed Hussen and published by Routledge. This book was released on 2004-05-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can economic growth be environmentally sustainable? This crucial question goes right to the heart of environmental economics and is a matter of increasing concern globally. The first edition of this popular title was the first introductory textbook in environmental economics that truly attempted to integrate economics with not only the environment but also ecology. This new version builds and improves upon the popular formula with new material, new examples, new pedagogical features and new questions for discussion. With international case-studies and examples, this book will prove an excellent choice for introducing both students and other academics to the world of environmental economics.
Book Synopsis Jeremy Bentham's Economic Writings by : Werner Stark
Download or read book Jeremy Bentham's Economic Writings written by Werner Stark and published by Routledge. This book was released on 2014-05-12 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains all the writings that are grouped around Bentham's boldest idea - the proposal of a 'circulating currency': a government sponsored currency which would be both a kind of savings certificate and a kind of paper money. The roots of this proposal are illustrated in two pamphlets from 1794-96, along with subsequent pamphlets and discussions which show Bentham's unsuccessful negotiations with the trasury on this matter.
Download or read book Less is More written by Jason Hickel and published by Random House. This book was released on 2020-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A powerfully disruptive book for disrupted times ... If you're looking for transformative ideas, this book is for you.' KATE RAWORTH, economist and author of Doughnut Economics A Financial Times Book of the Year ______________________________________ Our planet is in trouble. But how can we reverse the current crisis and create a sustainable future? The answer is: DEGROWTH. Less is More is the wake-up call we need. By shining a light on ecological breakdown and the system that's causing it, Hickel shows how we can bring our economy back into balance with the living world and build a thriving society for all. This is our chance to change course, but we must act now. ______________________________________ 'A masterpiece... Less is More covers centuries and continents, spans academic disciplines, and connects contemporary and ancient events in a way which cannot be put down until it's finished.' DANNY DORLING, Professor of Geography, University of Oxford 'Jason is able to personalise the global and swarm the mind in the way that insects used to in abundance but soon shan't unless we are able to heed his beautifully rendered warning.' RUSSELL BRAND 'Jason Hickel shows that recovering the commons and decolonizing nature, cultures, and humanity are necessary conditions for hope of a common future in our common home.' VANDANA SHIVA, author of Making Peace With the Earth 'This is a book we have all been waiting for. Jason Hickel dispels ecomodernist fantasies of "green growth". Only degrowth can avoid climate breakdown. The facts are indisputable and they are in this book.' GIORGIS KALLIS, author of Degrowth 'Capitalism has robbed us of our ability to even imagine something different; Less is More gives us the ability to not only dream of another world, but also the tools by which we can make that vision real.' ASAD REHMAN, director of War on Want 'One of the most important books I have read ... does something extremely rare: it outlines a clear path to a sustainable future for all.' RAOUL MARTINEZ, author of Creating Freedom 'Jason Hickel takes us on a profound journey through the last 500 years of capitalism and into the current crisis of ecological collapse. Less is More is required reading for anyone interested in what it means to live in the Anthropocene, and what we can do about it.' ALNOOR LADHA, co-founder of The Rules 'Excellent analysis...This book explores not only the systemic flaws but the deeply cultural beliefs that need to be uprooted and replaced.' ADELE WALTON
Book Synopsis Routledge Dictionary of Economics by : Donald Rutherford
Download or read book Routledge Dictionary of Economics written by Donald Rutherford and published by Routledge. This book was released on 2013-06-26 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Dictionary of Economics, now in its third edition, provides the clearest, most authoritative definition of economic and financial terms available. The book is perfect for students and professionals interested in a broad range of disciplines including Business, Economics, Finance, and Accountancy and all additional subjects where a knowledge of these fields of essential. The dictionary has been updated to reflect the economic changes of the new Millennium including the emergence of experimental and behavioural economics, new political economy, the importance of institutions, globalization, environmental economics, financial crises and the economic emergence of China and India. It’s an international dictionary that includes succinctly explained A to Z entries and definitive explanations of the key terms, accompanied by a short bibliography and comprising supplementary online definitions. In a world where the reader is met with a barrage of conflicting and competing information, this book continues to provide a definitive guide to economics.
Book Synopsis The Anatomy of Prose (Routledge Revivals) by : Marjorie Boulton
Download or read book The Anatomy of Prose (Routledge Revivals) written by Marjorie Boulton and published by Routledge. This book was released on 2014-06-17 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1954, this title is a companion to The Anatomy of Poetry as a literary guide for the student reader. Writing that students generally find it more challenging to analyse a passage of prose than a piece of poetry, Marjorie Boulton takes a systematic approach to the technical elements of prose, considering form, vocabulary, rhythm and the application of historical context. With suggestions for further reading and practical, lucid advice, this reissue will be of particular value to students of English Literature in need of a constructive study aid.
Book Synopsis The Chinese Economy by : Barry Naughton
Download or read book The Chinese Economy written by Barry Naughton and published by MIT Press. This book was released on 2007 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive English-language overview of the modern Chinese economy, covering China's economic development since 1949 and post-1978 reforms--from industrial change and agricultural organization to science and technology.
