The Dynamic Manager's Guide to Marketing & Advertising

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Author :
Publisher : Donelson SDA Inc
ISBN 13 : 1453889604
Total Pages : 135 pages
Book Rating : 4.4/5 (538 download)

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Book Synopsis The Dynamic Manager's Guide to Marketing & Advertising by : Dave Donelson

Download or read book The Dynamic Manager's Guide to Marketing & Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.

Managers Guide to Marketing, Advertising, and Publicity

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071713468
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Managers Guide to Marketing, Advertising, and Publicity by : Barry Callen

Download or read book Managers Guide to Marketing, Advertising, and Publicity written by Barry Callen and published by McGraw Hill Professional. This book was released on 2009-09-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

The Dynamic Manager's Guide To Advertising

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Author :
Publisher : Donelson SDA Inc
ISBN 13 : 1452491011
Total Pages : 41 pages
Book Rating : 4.4/5 (524 download)

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Book Synopsis The Dynamic Manager's Guide To Advertising by : Dave Donelson

Download or read book The Dynamic Manager's Guide To Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010-07-19 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager "s Guide To Advertising, he shows you how to increase the return on your advertising investment by following a few basic rules of the game. Some of them come from his experiences creating ads and watching customers react to them as he stood in his clients " stores and offices as the campaigns ran. Others were drawn from the lessons learned by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory--it "s about the real world of small business advertising.Much of the material in The Dynamic Manager "s Guide To Advertising comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. It "s not a narrative or a text book; there isn "t a step-by-step organization but rather a collection of useful articles that address practical problems in small business advertising. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business

The Dynamic Manager's Guide To Marketing

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Author :
Publisher : Donelson SDA Inc
ISBN 13 : 1452444994
Total Pages : 59 pages
Book Rating : 4.4/5 (524 download)

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Book Synopsis The Dynamic Manager's Guide To Marketing by : Dave Donelson

Download or read book The Dynamic Manager's Guide To Marketing written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010-09-27 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.

Advertising & Promotion Management

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Author :
Publisher : Krieger Publishing Company
ISBN 13 : 9780894642616
Total Pages : 301 pages
Book Rating : 4.6/5 (426 download)

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Book Synopsis Advertising & Promotion Management by : Paul Farris

Download or read book Advertising & Promotion Management written by Paul Farris and published by Krieger Publishing Company. This book was released on 1987-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.

Advertising and Promotion Management

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Author :
Publisher :
ISBN 13 : 9780835752053
Total Pages : 313 pages
Book Rating : 4.7/5 (52 download)

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Book Synopsis Advertising and Promotion Management by : Paul W. Farris

Download or read book Advertising and Promotion Management written by Paul W. Farris and published by . This book was released on with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Manager's Guide to Competitive Marketing Strategies, Second Edition

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Author :
Publisher : CRC Press
ISBN 13 : 9781574442342
Total Pages : 450 pages
Book Rating : 4.4/5 (423 download)

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Book Synopsis The Manager's Guide to Competitive Marketing Strategies, Second Edition by : Norton Paley

Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by CRC Press. This book was released on 1999-04-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·

The Dynamic Manager's Handbook Of Sales Promotions

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Author :
Publisher : Donelson SDA Inc
ISBN 13 : 1452317321
Total Pages : 38 pages
Book Rating : 4.4/5 (523 download)

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Book Synopsis The Dynamic Manager's Handbook Of Sales Promotions by : Dave Donelson

Download or read book The Dynamic Manager's Handbook Of Sales Promotions written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010-10-30 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.

The Marketer's Guide to Media Vehicles, Methods, and Options

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Marketer's Guide to Media Vehicles, Methods, and Options by : Ann Grossman

Download or read book The Marketer's Guide to Media Vehicles, Methods, and Options written by Ann Grossman and published by Praeger. This book was released on 1987-10-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

The Manager's Guide to Competitive Marketing Strategies, Second Edition

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351409972
Total Pages : 446 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis The Manager's Guide to Competitive Marketing Strategies, Second Edition by : Norton Paley

Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Advertising and IMC

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Author :
Publisher :
ISBN 13 : 9780134480435
Total Pages : 672 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis Advertising and IMC by : Sandra Moriarty

Download or read book Advertising and IMC written by Sandra Moriarty and published by . This book was released on 2018-01-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Advertising & IMC, [2015]

The Online Advertising Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Online Advertising Playbook by : Joe Plummer

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Loose Leaf for Advertising and Promotion

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781264075065
Total Pages : 848 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis Loose Leaf for Advertising and Promotion by : George E. Belch

Download or read book Loose Leaf for Advertising and Promotion written by George E. Belch and published by McGraw-Hill Education. This book was released on 2020-02-04 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

Marketing Management

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Publisher : Marketing Management
ISBN 13 : 9781088213124
Total Pages : 0 pages
Book Rating : 4.2/5 (131 download)

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Book Synopsis Marketing Management by : Santino Spencer

Download or read book Marketing Management written by Santino Spencer and published by Marketing Management. This book was released on 2023-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3) DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8) MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!

Advertising Campaign Strategy

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Publisher :
ISBN 13 : 9780030128981
Total Pages : 0 pages
Book Rating : 4.1/5 (289 download)

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Book Synopsis Advertising Campaign Strategy by : Donald Parente

Download or read book Advertising Campaign Strategy written by Donald Parente and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide.

Integrated Marketing Communication

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Publisher :
ISBN 13 : 9780367443368
Total Pages : 296 pages
Book Rating : 4.4/5 (433 download)

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Book Synopsis Integrated Marketing Communication by : Jerome M. Juska

Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by . This book was released on 2021-11-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

Introduction to Advertising and Promotion Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 770 pages
Book Rating : 4.:/5 (954 download)

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Book Synopsis Introduction to Advertising and Promotion Management by : George Eugene Belch

Download or read book Introduction to Advertising and Promotion Management written by George Eugene Belch and published by . This book was released on 1990 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: