The Dynamic Advertising Effect Of Collegiate Athletics

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The Dynamic Advertising Effect of Collegiate Athletics

Author : Doug J. Chung
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (828 download)

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Book Synopsis The Dynamic Advertising Effect of Collegiate Athletics by : Doug J. Chung

Download or read book The Dynamic Advertising Effect of Collegiate Athletics written by Doug J. Chung and published by . This book was released on 2013 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over time, similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applicant pool. I overcome this challenge by using order statistic distribution to infer applicant quality from information on enrolled students. Using a flexible random coefficients aggregate discrete choice model--which accommodates heterogeneity in preferences for school quality and athletic success--and an extensive set of school fixed effects to control for unobserved quality in athletics and academics, I estimate the impact of athletic success on applicant quality and quantity. Overall, athletic success has a significant long-term goodwill effect on future applications and quality. However, students with lower than average SAT scores tend to have a stronger preference for athletic success, while students with higher SAT scores have a greater preference for academic quality. Furthermore, the decay rate of athletics goodwill is significant only for students with lower SAT scores, suggesting that the goodwill created by intercollegiate athletics resides more extensively with low-ability students than with their high-ability counterparts. But, surprisingly, athletic success impacts applications even among academically stronger students.

College Sports Inc.

Author : Frank P. Jozsa Jr.
Publisher : Springer Science & Business Media
ISBN 13 : 1461449693
Total Pages : 126 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis College Sports Inc. by : Frank P. Jozsa Jr.

Download or read book College Sports Inc. written by Frank P. Jozsa Jr. and published by Springer Science & Business Media. This book was released on 2012-10-24 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

The Money Game

Author : Robert H. Atwell
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.:/5 (43 download)

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Book Synopsis The Money Game by : Robert H. Atwell

Download or read book The Money Game written by Robert H. Atwell and published by . This book was released on 1980 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How College Athletics Are Hurting Girls' Sports

Author : Rick Eckstein
Publisher : Rowman & Littlefield
ISBN 13 : 1538177587
Total Pages : 257 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis How College Athletics Are Hurting Girls' Sports by : Rick Eckstein

Download or read book How College Athletics Are Hurting Girls' Sports written by Rick Eckstein and published by Rowman & Littlefield. This book was released on 2023-02-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a new preface by the author, this book looks closely at college sports and how they shape the athletic and personal landscape for girls and young women. Filled with interviews from female athletes of all ages, this book chronicles how college and youth sports have become more corporate, to the detriment of participants.

Intercollegiate Athletics, Inc.

Author : James T. Bennett
Publisher : Routledge
ISBN 13 : 1000737012
Total Pages : 244 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Intercollegiate Athletics, Inc. by : James T. Bennett

Download or read book Intercollegiate Athletics, Inc. written by James T. Bennett and published by Routledge. This book was released on 2019-11-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intercollegiate Athletics, Inc. examines the corrupting influence and damaging financial effects of big-time intercollegiate athletics, especially football and to a lesser extent basketball, on American higher education. Including historical and contemporary perspectives, the book traces the growth of intercollegiate sports from largely student-run activities supervised by faculty to the gargantuan, taxpayer-supported spectacles that now dominate many public universities. It investigates the regressive student fees that have helped subsidize big-time sports at public universities and prop up chronically unprofitable athletic departments, as well as the corrosive effects of athletics on the university’s academic enterprise. A review of the alleged salutary effects of massive sports programs, such as spurring alumni donations and student applications, reveals that such benefits are largely illusory, more myth than real. The book also pays special attention to the often prescient, if largely unsuccessful, opponents of these developments, and considers the alternatives to big-time athletics, from abolition to professionalization to club sports. Students, scholars, sports fans, and those interested in learning how big-time football and basketball have cast such an enormous—and often baleful—shadow upon American colleges and universities will profit from this provocative and engagingly written book.

Sports Publicity

Author : Joe Favorito
Publisher : Routledge
ISBN 13 : 100003755X
Total Pages : 372 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sports Publicity by : Joe Favorito

Download or read book Sports Publicity written by Joe Favorito and published by Routledge. This book was released on 2020-02-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

Changing the Game

Author : Jim Host
Publisher : University Press of Kentucky
ISBN 13 : 0813179572
Total Pages : 296 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Changing the Game by : Jim Host

Download or read book Changing the Game written by Jim Host and published by University Press of Kentucky. This book was released on 2020-02-24 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

The Effects of Social Media Strategy in Sports Marketing for College Athletics

Author : Meagan Johnson
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis The Effects of Social Media Strategy in Sports Marketing for College Athletics by : Meagan Johnson

Download or read book The Effects of Social Media Strategy in Sports Marketing for College Athletics written by Meagan Johnson and published by . This book was released on 2019 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unsportsmanlike Conduct

Author : Walter Byers
Publisher : University of Michigan Press
ISBN 13 : 0472120875
Total Pages : 423 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Unsportsmanlike Conduct by : Walter Byers

Download or read book Unsportsmanlike Conduct written by Walter Byers and published by University of Michigan Press. This book was released on 2014-08-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Byers, who served as NCAA executive director from 1951 to 1987, was charged with the dual mission of keeping intercollegiate sports clean while generating millions of dollars each year as income for the colleges. Here Byers exposes, as only he can, the history and present-day state of college athletics: monetary gifts, questionable academic standards, advertising endorsements, legal battles, and the political manipulation of college presidents. Byers believes that modern-day college sports are no longer a student activity: they are a high-dollar commercial enter-prise, and college athletes should have the same access to the free market as their coaches and colleges. He favors no one as he cites individual cases of corruption in NCAA history. From Byers' first enforcement case, against the University of Kentucky in 1952, to the NCAA's 1987 "death penalty" levied against Southern Methodist University of Dallas, he shows the change in the athletic environment from simple rules and personally responsible officials to convoluted, cyclopedic regulations with high-priced legal firms defending college violators against a limited NCAA enforcement system. This book is a must for anyone involved in college sports--athletes, coaches, fans, college faculty, and administrators. As NCAA executive director, Byers started the an enforcement program, pioneered a national academic rule for athletes, and signed more than fifty television contracts with ABC, CBS, NBC, ESPN, and Turner Broadcasting. He oversaw the growth of the NCAA basketball tournament to one that, in 1988, grossed $68.2 million. As the one person who has been inside college athletics for forty years, Walter Byers is uniquely qualified to tell the story of the NCAA and today's exploitation of college athletes. "There has been no other executive in the history of professional, college, or amateur sports who has had such an impact in his area." --Keith Jackson, ABC Sports "Walter Byers has done more to shape intercollegiate athletics that any single person in history. He brought a combination of leadership, insight, and integrity to intercollegiate athletics that we will never again see equaled." --Bob Knight, Head Basketball Coach, Indiana University

Intercollegiate Athletics and the American University

Author : James J. Duderstadt
Publisher : University of Michigan Press
ISBN 13 : 0472021915
Total Pages : 358 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Intercollegiate Athletics and the American University by : James J. Duderstadt

Download or read book Intercollegiate Athletics and the American University written by James J. Duderstadt and published by University of Michigan Press. This book was released on 2009-04-21 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: After decades of domination on campus, college sports' supremacy has begun to weaken. "Enough, already!" detractors cry. College is about learning, not chasing a ball around to the whir of TV cameras. In Intercollegiate Athletics and the American University James Duderstadt agrees, taking the view that the increased commercialization of intercollegiate athletics endangers our universities and their primary goal, academics. Calling it a "corrosive example of entertainment culture" during an interview with ESPN's Bob Ley, Duderstadt suggested that college basketball, for example, "imposes on the university an alien set of values, a culture that really is not conducive to the educational mission of university." Duderstadt is part of a growing controversy. Recently, as reported in The New York Times, an alliance between university professors and college boards of trustees formed in reaction to the growth of college sports; it's the first organization with enough clout to challenge the culture of big-time university athletics. This book is certainly part of that challenge, and is sure to influence this debate today and in the years to come. James J. Duderstadt is President Emeritus and University Professor of Science and Engineering, University of Michigan.

The Empirical Effects of Collegiate Athletics

Author : Robert E. Litan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (563 download)

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Book Synopsis The Empirical Effects of Collegiate Athletics by : Robert E. Litan

Download or read book The Empirical Effects of Collegiate Athletics written by Robert E. Litan and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Implementing Student-Athlete Programming

Author : Kristina M. Navarro
Publisher : Routledge
ISBN 13 : 1351743155
Total Pages : 182 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Implementing Student-Athlete Programming by : Kristina M. Navarro

Download or read book Implementing Student-Athlete Programming written by Kristina M. Navarro and published by Routledge. This book was released on 2019-07-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Implementing Student-Athlete Programming, scholar-practitioners provide an approachable and comprehensive overview of how to design, implement, and sustain best practices in the growing area of student-athlete development. Exploring research approaches and critical frames for thinking about student-athlete programming while covering topics such as the current context, challenges, programmatic approaches to support, and trends for the future, this resource also highlights programs that are effective in supporting students to success. This book provides higher education practitioners with the tools they need to effectively work with student-athletes to not only transition to college, but to develop meaningful personal, social, career, and leadership development experiences as they prepare for the transition to life after sport.

Same Players, Different Game

Author : John C. Barnes
Publisher : University of New Mexico Press
ISBN 13 : 0826361307
Total Pages : 248 pages
Book Rating : 4.8/5 (263 download)

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Book Synopsis Same Players, Different Game by : John C. Barnes

Download or read book Same Players, Different Game written by John C. Barnes and published by University of New Mexico Press. This book was released on 2020-03-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking new book, John C. Barnes examines the contemporary state of commercial college athletics as a guide for current and potential administrators, coaches, regents, and others involved in collegiate athletic operations and decision-making. Each chapter provides an overview of an industry shaped by such current realities as Title IX requirements, commercial investments, student testing, and television contracts. Barnes provides an accessible outline of the historical background and potential future of the commercial college athletics industry from a nonjudgmental perspective. Same Players, Different Game not only serves as a text and guide for governance and leadership but also as a primer for the economic and political realities of modern college athletics that students and sports fans will find fascinating.

The Empirical Effects of Collegiate Athletics

Author : Jonathan M. Orszag
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (746 download)

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Book Synopsis The Empirical Effects of Collegiate Athletics by : Jonathan M. Orszag

Download or read book The Empirical Effects of Collegiate Athletics written by Jonathan M. Orszag and published by . This book was released on 2005 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Power Play: Empowerment of the African American Student-Athlete

Author : Enzley Mitchell IV Ph.D.
Publisher : Xlibris Corporation
ISBN 13 : 1984545574
Total Pages : 80 pages
Book Rating : 4.9/5 (845 download)

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Book Synopsis Power Play: Empowerment of the African American Student-Athlete by : Enzley Mitchell IV Ph.D.

Download or read book Power Play: Empowerment of the African American Student-Athlete written by Enzley Mitchell IV Ph.D. and published by Xlibris Corporation. This book was released on 2018-09-27 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes two reforms to the present commercialization of NCAA Division I football and basketball and the exploitation of African American student-athletes. In this book, the author —presents detailed data about revenue generation in college sports, —presents compelling reasons on why student-athletes in the revenue sports of Division I football and basketball are exploited and why it happens most often to African American students, —provides a real funding model for fair revenue distribution and compensation for Division I student-athletes in revenue sports, —proposes real alternatives for elite student-athletes in all sports to achieve their professional goals and earn a degree without contributing to commercialization of college sports and exploitation of student-athletes, —explains how some African American students are complicit in their own exploitation and how to stop this practice, and —recommends ways that all student athletes can use their collective power and voice to implement changes.

Marketing Higher Education

Author : Paul Sergius Koku
Publisher : Taylor & Francis
ISBN 13 : 1000617599
Total Pages : 207 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Higher Education by : Paul Sergius Koku

Download or read book Marketing Higher Education written by Paul Sergius Koku and published by Taylor & Francis. This book was released on 2022-07-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.

The Game of Life

Author : James L. Shulman
Publisher : Princeton University Press
ISBN 13 : 1400840694
Total Pages : 497 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis The Game of Life by : James L. Shulman

Download or read book The Game of Life written by James L. Shulman and published by Princeton University Press. This book was released on 2011-08-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The President of Williams College faces a firestorm for not allowing the women's lacrosse team to postpone exams to attend the playoffs. The University of Michigan loses $2.8 million on athletics despite averaging 110,000 fans at each home football game. Schools across the country struggle with the tradeoffs involved with recruiting athletes and updating facilities for dozens of varsity sports. Does increasing intensification of college sports support or detract from higher education's core mission? James Shulman and William Bowen introduce facts into a terrain overrun by emotions and enduring myths. Using the same database that informed The Shape of the River, the authors analyze data on 90,000 students who attended thirty selective colleges and universities in the 1950s, 1970s, and 1990s. Drawing also on historical research and new information on giving and spending, the authors demonstrate how athletics influence the class composition and campus ethos of selective schools, as well as the messages that these institutions send to prospective students, their parents, and society at large. Shulman and Bowen show that athletic programs raise even more difficult questions of educational policy for small private colleges and highly selective universities than they do for big-time scholarship-granting schools. They discover that today's athletes, more so than their predecessors, enter college less academically well-prepared and with different goals and values than their classmates--differences that lead to different lives. They reveal that gender equity efforts have wrought large, sometimes unanticipated changes. And they show that the alumni appetite for winning teams is not--as schools often assume--insatiable. If a culprit emerges, it is the unquestioned spread of a changed athletic culture through the emulation of highly publicized teams by low-profile sports, of men's programs by women's, and of athletic powerhouses by small colleges. Shulman and Bowen celebrate the benefits of collegiate sports, while identifying the subtle ways in which athletic intensification can pull even prestigious institutions from their missions. By examining how athletes and other graduates view The Game of Life--and how colleges shape society's view of what its rules should be--Bowen and Shulman go far beyond sports. They tell us about higher education today: the ways in which colleges set policies, reinforce or neglect their core mission, and send signals about what matters.