The DJ Sales and Marketing Handbook

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136124691
Total Pages : 253 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The DJ Sales and Marketing Handbook by : Stacy Zemon

Download or read book The DJ Sales and Marketing Handbook written by Stacy Zemon and published by Taylor & Francis. This book was released on 2013-07-18 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results. Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more. "Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - Jim Tremayne, DJ Times Magazine "We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

The Mobile DJ Handbook

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136117342
Total Pages : 265 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Mobile DJ Handbook by : Stacy Zemon

Download or read book The Mobile DJ Handbook written by Stacy Zemon and published by Taylor & Francis. This book was released on 2013-07-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business. This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.

The Mobile DJ MBA

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Author :
Publisher : Lulu.com
ISBN 13 : 0557305969
Total Pages : 134 pages
Book Rating : 4.5/5 (573 download)

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Book Synopsis The Mobile DJ MBA by : Stacy Zemon

Download or read book The Mobile DJ MBA written by Stacy Zemon and published by Lulu.com. This book was released on 2010-02-03 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mobile DJ MBA is a must-read for disc jockeys who are serious about running a profitable enterprise. This vital reference guide provides all of the know-how needed to gain a competitive edge. Featuring contributions from 60 of the brightest minds in the industry, the book offers expert advice, practical techniques and creative strategies for success. Those who apply the information within will undoubtedly multiply their income, reduce their expenses and reap great rewards from their efforts.

Marketing in the Moment (Introduction & Chapter 2)

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Author :
Publisher : FT Press
ISBN 13 : 0132485524
Total Pages : 17 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis Marketing in the Moment (Introduction & Chapter 2) by : Michael Tasner

Download or read book Marketing in the Moment (Introduction & Chapter 2) written by Michael Tasner and published by FT Press. This book was released on 2010-06-10 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

The Dartnell Sales Promotion Handbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Dartnell Sales Promotion Handbook by : Tamara Brezen Block

Download or read book The Dartnell Sales Promotion Handbook written by Tamara Brezen Block and published by . This book was released on 1994 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning; Techniques; Strategies; Issues.

The Marketing Handbook for Sports and Fitness Professionals

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Author :
Publisher : A&C Black
ISBN 13 : 1408131951
Total Pages : 177 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis The Marketing Handbook for Sports and Fitness Professionals by : Nita Martin

Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by A&C Black. This book was released on 2014-09-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

The End of Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

No Bullshit Social Media

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Author :
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Handbook of Service Business

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000417
Total Pages : 464 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Service Business by : John R. Bryson

Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

Guerrilla Music Marketing Handbook

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Author :
Publisher : Bob Baker
ISBN 13 : 9780971483897
Total Pages : 183 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

The Hunting Ranch, Outfitters, and Guide's Marketing Handbook

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Author :
Publisher : Warncke Enterprises
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Hunting Ranch, Outfitters, and Guide's Marketing Handbook by : Dustin Vaughn Warncke

Download or read book The Hunting Ranch, Outfitters, and Guide's Marketing Handbook written by Dustin Vaughn Warncke and published by Warncke Enterprises. This book was released on 2013-10-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers a wide variety of outside sales and marketing plans to help anyone in the outdoor industry increase sales and outpace the competition. Outdoor industry sales and marketing expert Dustin Vaughn Warncke brings his many years of industry experience. In this book, you will learn how to: Increase exposure to potential clients through networking, social media, and more. Work with non-profit organizations to increase marketing exposure. Increase repeat business through superior customer service and satisfaction. Use the marketing techniques through your website, brochures, business cards, and online platforms. Develop a base of business that follows you. Book more clients and provide superior customer service to keep them coming back! And more! Dustin uses real world experiences from guides, hunting ranches, and outfitters who have grown in the outdoor industry for in this resource and proven methods which have grown numerous business's net profits. This book was written to provide valuable insight for outfitters, guides, and hunting ranches in the outdoor industry. Warncke has provided marketing services for many guide businesses. The catalyst for writing this book came after writing a book for Outdoor Industry Show Hosts, much of the content in this book can be utilized to achieve sponsorships, effectively target the correct market, and above all increase exposure to increase sales. we hope this book will provide valuable insight into the marketing do’s and don’ts of the industry. While there are many companies and verticals for advertising, the best options are chosen by first understanding the industry, the marketing climate, the competition, and what effective marketing actually entails. This book is filled with resources for outfitters, guides, and hunting ranches that are struggling to make sales and on a budget. You will learn tips and tricks of marketing experts to help you develop a cost-effective and results-oriented marketing strategy for your outdoor industry business. Knowledge is power in the field of marketing, and if you do not possess this knowledge, you could waste thousands of dollars in ineffective marketing . As the old saying goes, "If you give a hungry man a fish, he will be able to fill his belly, if you teach him to fish, he will be able to survive."

The Dartnell Sales Promotion Handbook

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Author :
Publisher :
ISBN 13 : 9780850133158
Total Pages : 0 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis The Dartnell Sales Promotion Handbook by : Tamara Brezen-Block

Download or read book The Dartnell Sales Promotion Handbook written by Tamara Brezen-Block and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.

Inspired Marketing!

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470285265
Total Pages : 227 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Inspired Marketing! by : Joe Vitale

Download or read book Inspired Marketing! written by Joe Vitale and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

Disruptive Marketing

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Author :
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Marketing Metrics

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Author :
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

Influence Marketing

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Author :
Publisher : Que Publishing
ISBN 13 : 0133391647
Total Pages : 279 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Influence Marketing by : Danny Brown

Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

The Sales Promotion Handbook

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (92 download)

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Book Synopsis The Sales Promotion Handbook by : Chris Brown

Download or read book The Sales Promotion Handbook written by Chris Brown and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: