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Author : Arkansas State Parks
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (87 download)
Download or read book The Display of Tourism Industry Brochures written by Arkansas State Parks and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janet Rodgers
Publisher : Heinemann
ISBN 13 : 9780435455927
Total Pages : 260 pages
Book Rating : 4.4/5 (559 download)
Download or read book Travel and Tourism written by Janet Rodgers and published by Heinemann. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: AVCE travel and tourism advanced: student book.
Author : M. Thea Sinclair
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Tourism Industry written by M. Thea Sinclair and published by Oxford University Press, USA. This book was released on 1991 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few decades tourism has emerged as one of the world's major industries, exceeding in importance many manufacturing industries and other services in terms of sales, employment and foreign currency earnings. Despite the publication of a growing number of books on tourism covering geographical, marketing and regional aspects , few take a general analytical but international approach to the tourism industry. This book aims to fill this gap in the literature, concentrating particularly on the internationalizaiton of the tourism industry and the interaction between it, the consumer and destination areas. Insights are provided from a range of disciplines: economics, geography, psychology, anthropology and sociology. This book will therefore interest academics and students of tourism, business and management, as well as planners and practitioners in the tourism sector.
Author : A. K. Bhatia
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 9788120731189
Total Pages : 460 pages
Book Rating : 4.7/5 (311 download)
Download or read book The Business of Tourism written by A. K. Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2007-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES
Author : Gregory Ashworth
Publisher : Routledge
ISBN 13 : 1135077231
Total Pages : 4 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing Tourism Places (RLE Tourism) written by Gregory Ashworth and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Author : Stephen J. Page
Publisher : Routledge
ISBN 13 : 1000043088
Total Pages : 634 pages
Book Rating : 4.0/5 ( download)
Download or read book Tourism written by Stephen J. Page and published by Routledge. This book was released on 2020-04-29 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides. This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.
Author : Steven Pike
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396366
Total Pages : 250 pages
Book Rating : 4.9/5 (113 download)
Download or read book Tourism Marketing for Small Businesses written by Steven Pike and published by Goodfellow Publishers Ltd. This book was released on 2018-02-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Author :
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.E/5 ( download)
Download or read book Travel Industry Monitor written by and published by . This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Robinson
Publisher : CABI
ISBN 13 : 1780646100
Total Pages : 378 pages
Book Rating : 4.7/5 (86 download)
Download or read book Operations Management in the Travel Industry, 2nd Edition written by Peter Robinson and published by CABI. This book was released on 2016-02-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Author : Stephen Page
Publisher : Routledge
ISBN 13 : 1136433910
Total Pages : 594 pages
Book Rating : 4.1/5 (364 download)
Download or read book Tourism Management written by Stephen Page and published by Routledge. This book was released on 2011-01-03 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author : Victor Middleton
Publisher : Routledge
ISBN 13 : 1136437355
Total Pages : 489 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136377328
Total Pages : 199 pages
Book Rating : 4.1/5 (363 download)
Download or read book Geography and Tourism Marketing written by Kaye Sung Chon and published by Routledge. This book was released on 2013-07-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism. Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectively In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
Author : Alan Marvell
Publisher : Heinemann
ISBN 13 : 9780435446581
Total Pages : 328 pages
Book Rating : 4.4/5 (465 download)
Download or read book Travel & Tourism written by Alan Marvell and published by Heinemann. This book was released on 2005 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of six student books which are matched to every type of AS level GCE course students can take - whether it is a single award or double award with Edexcel, OCR or AQA.
Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Department of State Bulletin written by and published by . This book was released on 1964 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tara McPherson
Publisher : Duke University Press
ISBN 13 : 0822384620
Total Pages : 333 pages
Book Rating : 4.8/5 (223 download)
Download or read book Reconstructing Dixie written by Tara McPherson and published by Duke University Press. This book was released on 2003-03-31 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The South has long played a central role in America’s national imagination—the site of the trauma of slavery and of a vast nostalgia industry, alternatively the nation’s moral other and its moral center. Reconstructing Dixie explores how ideas about the South function within American culture. Narratives of the region often cohere around such tropes as southern hospitality and the southern (white) lady. Tara McPherson argues that these discursive constructions tend to conceal and disavow hard historical truths, particularly regarding race relations and the ways racial inequities underwrite southern femininity. Advocating conceptions of the South less mythologized and more tethered to complex realities, McPherson seeks to bring into view that which is repeatedly obscured—the South’s history of both racial injustice and cross-racial alliance. Illuminating crucial connections between understandings of race, gender, and place on the one hand and narrative and images on the other, McPherson reads a number of representations of the South produced from the 1930s to the present. These are drawn from fiction, film, television, southern studies scholarship, popular journalism, music, tourist sites, the internet, and autobiography. She examines modes of affect or ways of "feeling southern" to reveal how these feelings, along with the narratives and images she discusses, sanction particular racial logics. A wide-ranging cultural studies critique, Reconstructing Dixie calls for vibrant new ways of thinking about the South and for a revamped and reinvigorated southern studies. Reconstructing Dixie will appeal to scholars in American, southern, and cultural studies, and to those in African American, media, and women’s studies.
Author : Dimitrios Buhalis
Publisher : Springer Science & Business Media
ISBN 13 : 3709175046
Total Pages : 359 pages
Book Rating : 4.7/5 (91 download)
Download or read book Information and Communication Technologies in Tourism 1998 written by Dimitrios Buhalis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and Telecommunication Technologies increasingly propel the tourism industry and have become one of the most important determinants of the competitiveness for both the public and the private sectors. It is quite evident that tourism organisations which fail to take advantage of the emergent opportunities introduced by technology will lose considerable market share and suffer strategic disadvantages. Business processes re-engineering is essential therefore throughout the tourism industry. Encouragingly tourism organisations respond to the challenges and a large number of principals use technology in both operational and strategic functions. However, technology threatens traditional distribution channels with disintermediation. Non-tourism organisations also take advantage of the technological developments and launch services for tourism consumers and suppliers, increasing the competition for traditional operators. The tourism industry, therefore, emerges as a very dynamic one and prospects are really exciting for professionals and researchers. Ultimately virtual enterprises will dominate the tourism industry. They will produce cost-effective, instantaneous, mass-customised goods and services; develop dynamic interfaces with suppliers and consumers; and constantly reform their structures in order to satisfy consumer needs. They will also take advantage of lean and flexible organisational frameworks; advanced technology; interactive and innovative marketing and management; rapid reaction to market requests; as well as effective networking and partnerships in order to provide more benefits for all stakeholders. ENTER adopted a consistent scientific approach to the study of tourism and technology. Over the last five years it brought together practitioners and researchers of both tourism and information technology.
