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The Digital Popular In India
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Book Synopsis The Digital Popular in India by : Deepali Yadav
Download or read book The Digital Popular in India written by Deepali Yadav and published by Springer Nature. This book was released on 2023-11-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.
Book Synopsis Digital India and the Poor by : Suman Gupta
Download or read book Digital India and the Poor written by Suman Gupta and published by Routledge Chapman & Hall. This book was released on 2021-12-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.
Book Synopsis The Politics of Digital India by : Pradip Ninan Thomas
Download or read book The Politics of Digital India written by Pradip Ninan Thomas and published by Oxford University Press. This book was released on 2019-07-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming India into a digital state has been an objective of successive governments in India. However, the digital, by its very nature, is a capricious, multi-dimensional entity. Its operationalization across multiple sectors in India has highlighted the fact that the digital compact with publics in India is a two-edged sword. On the one hand, devices such as mobile phones have enabled access and efficiencies, and on the other, they have increased the scope for surveillance capitalism and the expansion of governmentality. The digital is at the same time a resource, commodity, and process that is absolutely fundamental to most if not all productive forces across multiple sectors. As a part of the Media Dynamics in South Asia series, this volume explores the making of digital India and specifically deals with the contradictions of an imperfect democracy, internal compulsions, and external pressures that continue to play crucial roles in the shaping of the same. Mindful of the key roles played by political economy and context and based on conversations with theory and practice, it makes a case for critical understanding of the digital embrace in India.
Book Synopsis Global Digital Cultures by : Aswin Punathambekar
Download or read book Global Digital Cultures written by Aswin Punathambekar and published by University of Michigan Press. This book was released on 2019-06-06 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.
Book Synopsis Affective Feminisms in Digital India by : Meena T Pillai
Download or read book Affective Feminisms in Digital India written by Meena T Pillai and published by Taylor & Francis. This book was released on 2022-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies digital feminist activism in contemporary India. It provides a close and comprehensive analysis of the postmillennial digital moment in India which has given rise to new modes of women’s digital dissent. The volume examines how anti-rape narratives, Feminichy scandals, #MeToo movements, and menstrual activisms, amongst a host of other performative feminist dissent and their discursive medialities create ‘affective digital feminisms’ which both break with and continue the residual and emergent practices within feminisms in India. It looks at digital womanspeak from India and focuses on vernacular forms of dissent, through which the author aims to decolonize feminist imaginaries from their moorings in the West. The author explores new digital, cultural, and social geographies where politically untamed women use their precarity to unsettle deep sexist structures and mount a gendered critique of the political economy of the nation state. An important contribution to the study of feminism in India, the volume will be useful for students and researchers of gender and women’s studies, cultural studies, digital sociology, intersectional feminism, transnational feminism, digital humanities, and South Asian studies. It will also be appeal to readers interested in the history of women’s dissent in India.
Book Synopsis Digital Queer Cultures in India by : Rohit K. Dasgupta
Download or read book Digital Queer Cultures in India written by Rohit K. Dasgupta and published by Taylor & Francis. This book was released on 2017-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexuality in India offers an expression of nationalist anxieties and is a significant marker of modernity through which subjectivities are formed among the middle class. This book investigates the everyday experience of queer Indian men on digital spaces. It explores how queer identities are formed in virtual spaces and how the existence of such spaces challenge and critique ‘Indian’-ness. It also looks at the role of class and intimacy within the discourse. This work argues that new media, social networking sites (SNSs), both web and mobile, and related technologies do not exist in isolation; rather they are critically embedded within other social spaces. Similarly, online queer spaces exist parallel to and in conjunction with the larger queer movement in the country. This book will be of great interest to scholars and researchers of gender studies, especially men's and masculinity studies, queer and LGBT studies, media and cultural studies, particularly new media and digital culture, sexuality and identity, politics, sociology and social anthropology, and South Asian studies.
Book Synopsis Literary Cultures and Digital Humanities in India by : Nishat Zaidi
Download or read book Literary Cultures and Digital Humanities in India written by Nishat Zaidi and published by Taylor & Francis. This book was released on 2022-12-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the use of digital humanities (DH) to understand, interpret, and annotate the poetics of Indian literary and cultural texts, which circulate in digital forms — in manuscripts — and as oral or musical performance. Drawing on the linguistic, cultural, historical, social, and geographic diversity of Indian texts and contexts, it foregrounds the use of digital technologies — including minimal computing, novel digital humanities research and teaching methodologies, critical archive generation and maintenance — for explicating poetics of Indian literatures and generating scholarly digital resources which will facilitate comparative readings. With contributions from DH scholars and practitioners from across India, the United States, the United Kingdom, and more, this book will be a key intervention for scholars and researchers of literature and literary theory, DH, media studies, and South Asian Studies.
Book Synopsis India's Popular Culture by : Jyotindra Jain
Download or read book India's Popular Culture written by Jyotindra Jain and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the current contexts of popular visual culture. Both popular and visual as specific forms of modern culture have only recently received serious academic attention in India. Some of the factors which have supplied new frames to these cultural categories are the emergence of modern communication technologies - digital media, TV, and film - as well as emergent new disciplines such as cultural studies, visual studies, film, and media studies. The essays explore the role of popular imagery through various aesthetic streams in such diverse areas as religious and social symbolism, national identity, theatre backdrops, film poster art, photography, architecture and urban living.
Book Synopsis Advances in Design and Digital Communication by : Nuno Martins
Download or read book Advances in Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-10-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
Download or read book Digital First written by Surbhi Dahiya and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The digital journalism in India, witnessed experienced journalists from traditional media turning into trailblazers and game changers. Giving a new identity to news dissemination, they have put together the technological advancements and are competing the media majors in India. In this book, the author has tried to bring together various aspects of each of these popular digital organizations, firms, portals, websites, groups or teams working hard to make a name in this new market of news and media. Some of the digital journalism trailblazers in India that the author has covered in detail in this book are ThePrint, ScoopWhoop, Inshorts, IndiaSpend, Boomlive, Alt News, Inshorts, Youth ki Awaz (YKA), Democracy News Live, Beyond headlines, Better India, The Quint, PARI, The Wire, Exchange4Media, Newslaundry, Scroll, The Logical Indian etc. Many others like editorji, Khabar Lahariya and CG Netswara have been discussed briefly in a separate chapter. All these journalism start ups have different approaches to digital journalism in India. One chapter each is dedicated to the case study of such groups where the author is trying to explore their origin, founders and the major attributes that make them stand apart strategic intent, vision, mission, goals, objectives, organisational structure, content strategies and management, editorial policies, target audience and distribution strategies, collaborations, market, business models, mergers, work culture, environment, revenue, Social Media presence, Competitive edge, Challenges and achievements, and business models and the future of Entrepreneurial Journalism in India. Some are for-profit (like The Quint and Scroll), some are non- profit content based start ups (Like PARI and Khabar Lahariya) and others are aggregation based with a greater emphasis on technology (Like Inshorts). At present, these start ups do not stand in comparision with the muscle of the leading legacy news media like the Times of India or HT Media group, but they have grown big in terms of audience"--
Download or read book India Connected written by Ravi Agrawal and published by Oxford University Press, USA. This book was released on 2018-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former chief CNN India correspondent and award-wining journalist Ravi Agrawal takes readers on a journey across the Subcontinent, through its remote rural villages and its massive metropolises, seeking out the nexuses of change created by smartphones, and with them connection to the internet. As always with India, the numbers are staggering: in 2000, 20 million Indians had access to the internet; by 2017, 465 million were online, with three Indians discovering the internet every second. By 2020, India's online community is projected to exceed 700 million, and more than a billion Indians are expected to be online by 2025. In the course of a single generation, access to the internet has progressed from dial-up connections on PCs, to broadband access, wireless, and now 4G data on phones. The rise of low-cost smartphones and cheap data plans has meant the country leapfrogged the baby steps their Western counterparts took toward digital fluency. The results can be felt in every sphere of life, upending traditions and customs and challenging conventions. Nothing is untouched, from arranged marriages to social status to business start-ups, as smartphones move the entire economy from cash-based to credit-based. Access to the internet is affecting the progress of progress itself. As Agrawal shows, while they offer immediate and sometimes mind-altering access to so much for so many, smartphones create no immediate utopia in a culture still driven by poverty, a caste system, gender inequality, illiteracy, and income disparity. Internet access has provided greater opportunities to women and changed the way in which India's many illiterate poor can interact with the world, but it has also meant that pornography has become more readily available. Under a government keen to control content, it has created tensions. And in a climate of hypernationalism, it has fomented violence and even terrorism. The influence of smartphones on "the world's largest democracy" is nonetheless pervasive and irreversible, and India Connected reveals both its dimensions and its implications.
Book Synopsis Conducting Business in China and India by : Deepak Sardana
Download or read book Conducting Business in China and India written by Deepak Sardana and published by Springer. This book was released on 2017-07-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.
Book Synopsis Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition by : Gabriela Taylor
Download or read book Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-10-06 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.
Book Synopsis Digital India and the Poor by : Suman Gupta
Download or read book Digital India and the Poor written by Suman Gupta and published by Taylor & Francis. This book was released on 2020-04-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology ‘experiments’ conducted in Indian slums from the late 1990s, now popularly known as the ‘hole-in-the-wall experiments’ Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.
Book Synopsis Digital Politics and Culture in Contemporary India by : Biswarup Sen
Download or read book Digital Politics and Culture in Contemporary India written by Biswarup Sen and published by Routledge. This book was released on 2016-01-08 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."
Book Synopsis The Dazzle of the Digital by : Meghna Bal
Download or read book The Dazzle of the Digital written by Meghna Bal and published by Taylor & Francis. This book was released on 2022-10-26 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dazzle of the Digital is written in the context of digital technology’s inextricable link with progress and modernity in India, with the COVID pandemic in the backdrop. Digital technology such as smartphones and the internet exemplify the popular ideal of a modernity where the proliferation of data and information seamlessly translates into knowledge and value. The authors attempt to wrestle with this impulsive conflation of the digital with the modern, and argue that the former can sometimes retard progress rather than foster it. They provide examples from various spheres – ranging from public service delivery to private markets – to unpack the pitfalls of a blinkered view on modernity. The book presents an objective take on the potential of digital technology, written with the hope that it will prompt greater societal reflection on technology as a lever for advancement, at a time when the march of everything digital is inexorable.
Book Synopsis The Economics of the Popular Music Industry by : Christie Byun
Download or read book The Economics of the Popular Music Industry written by Christie Byun and published by Springer Nature. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
