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Author : Marisa Christine Waddell
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (233 download)
Download or read book The Diffusion, Uses, and Gratifications of Satellite and HD Radio written by Marisa Christine Waddell and published by . This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C.C. Halbert
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)
Download or read book A Case Study of HD Radio Diffusion in the United States written by John C.C. Halbert and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite industry and government endorsements of its many advantages over conventional analog radio and significant consumer marketing efforts, digital radio broadcasting (DAB) continues to languish, unable to attract a critical mass of users either from the broadcasting industry or consumers. The purpose of this dissertation is to discover why America has not embraced this once-promising digital medium. Approaching the issue from the interrelated perspectives of technology, economics, and regulation, and synthesizing this information using diffusion of innovations theory, the study identifies five major factors inhibiting the growth of HD Radio in the United States. These factors include: (a) the emergence of other audio digital technologies, (b) a poorly-planned rollout and marketing of the product (c) little return on investment for broadcasters, (d) lackluster programming and other associated content, and (e) the overall economic slowdown in the radio industry. The study also identifies the levels of diffusion through the social systems present in the radio industry and finds that while diffusion has occurred fully through the regulatory system, diffusion has been significantly hampered through the radio industry and listeners. Radio stations converting to HD Radio broadcasting are at a standstill as the return on investment for HD broadcasting in ratings and revenue is not at a substantial level to spur more conversions. Consumers show lackluster interest in the technology in terms of purchasing sets for themselves; consumers lack awareness of the technology and struggle to differentiate HD Radio from satellite radio competition. In the tech sector, HD Radio has found some success in placing compatible receivers in automobiles, but diffusion through this system is limited at best with few manufacturers lining up to produce more and different sets. The study concludes with recommendations that might reverse the tide of public indifference towards this innovation.
Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Master's Theses Directories written by and published by . This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Author : Alan B. Albarran
Publisher : Taylor & Francis
ISBN 13 : 1000997782
Total Pages : 204 pages
Book Rating : 4.0/5 (9 download)
Download or read book The Media Economy written by Alan B. Albarran and published by Taylor & Francis. This book was released on 2023-11-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : John W. Dimmick
Publisher : Routledge
ISBN 13 : 1135650314
Total Pages : 169 pages
Book Rating : 4.1/5 (356 download)
Download or read book Media Competition and Coexistence written by John W. Dimmick and published by Routledge. This book was released on 2002-12-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author : Pamela J. Shoemaker
Publisher : Routledge
ISBN 13 : 1135858292
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)
Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker and published by Routledge. This book was released on 2013-10-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Author : Joan Van Tassel
Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)
Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Author : R. Bruce Allison
Publisher : Wisconsin Historical Society
ISBN 13 : 0870203703
Total Pages : 128 pages
Book Rating : 4.8/5 (72 download)
Download or read book Every Root an Anchor written by R. Bruce Allison and published by Wisconsin Historical Society. This book was released on 2005-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Every Root an Anchor, writer and arborist R. Bruce Allison celebrates Wisconsin's most significant, unusual, and historic trees. More than one hundred tales introduce us to trees across the state, some remarkable for their size or age, others for their intriguing histories. From magnificent elms to beloved pines to Frank Lloyd Wright's oaks, these trees are woven into our history, contributing to our sense of place. They are anchors for time-honored customs, manifestations of our ideals, and reminders of our lives' most significant events. For this updated edition, Allison revisits the trees' histories and tells us which of these unique landmarks are still standing. He sets forth an environmental message as well, reminding us to recognize our connectedness to trees and to manage our tree resources wisely. As early Wisconsin conservationist Increase Lapham said, "Tree histories increase our love of home and improve our hearts. They deserve to be told and remembered."
Author : Susan Tyler Eastman
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780495500537
Total Pages : 0 pages
Book Rating : 4.5/5 (5 download)
Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Author : John Nathan Anderson
Publisher : Routledge
ISBN 13 : 1135136254
Total Pages : 199 pages
Book Rating : 4.1/5 (351 download)
Download or read book Radio's Digital Dilemma written by John Nathan Anderson and published by Routledge. This book was released on 2013-12-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's Digital Dilemma is the first comprehensive analysis of the United States’ digital radio transition, chronicling the technological and policy development of the HD Radio broadcast standard. A story laced with anxiety, ignorance, and hubris, the evolution of HD Radio pitted the nation’s largest commercial and public broadcasters against the rest of the radio industry and the listening public in a pitched battle over defining the digital future of the medium. The Federal Communications Commission has elected to put its faith in "marketplace forces" to govern radio’s digital transition, but this has not been a winning strategy: a dozen years from its rollout, the state of HD Radio is one of dangerous malaise, especially as newer digital audio distribution technologies fundamentally redefine the public identity of "radio" itself. Ultimately, Radio’s Digital Dilemma is a cautionary tale about the overarching influence of economics on contemporary media policymaking, to the detriment of notions such as public ownership and access to the airwaves—and a call for media scholars and reformers to engage in the continuing struggle of radio’s digital transition in hopes of reclaiming these important principles.
Author :
Publisher : World Bank Publications
ISBN 13 : 0821372823
Total Pages : 135 pages
Book Rating : 4.8/5 (213 download)
Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.
Author : Brett Hutchins
Publisher : Routledge
ISBN 13 : 0415887186
Total Pages : 256 pages
Book Rating : 4.4/5 (158 download)
Download or read book Sport Beyond Television written by Brett Hutchins and published by Routledge. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
Author : Chris Newbold
Publisher : Hodder Education
ISBN 13 : 9780340740477
Total Pages : 445 pages
Book Rating : 4.7/5 (44 download)
Download or read book The Media Book written by Chris Newbold and published by Hodder Education. This book was released on 2002 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
Author : Wilbur Schramm
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4./5 ( download)
Download or read book The Process and Effects of mass communication written by Wilbur Schramm and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul F. Lazersfeld
Publisher :
ISBN 13 : 9780807878972
Total Pages : 0 pages
Book Rating : 4.8/5 (789 download)
Download or read book The People Look at Radio written by Paul F. Lazersfeld and published by . This book was released on 2011-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results. Originally published in 1946. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
