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Author : Madeline Bodin
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (232 download)
Download or read book The Dictionary of Sales and Marketing Technology Terms written by Madeline Bodin and published by . This book was released on 1991 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jane Imber
Publisher : Barron's Educational Series, Incorporated
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dictionary of Marketing Terms written by Jane Imber and published by Barron's Educational Series, Incorporated. This book was released on 2000-04 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author : Jerry M. Rosenberg
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by . This book was released on 1995-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008349
Total Pages : 328 pages
Book Rating : 4.1/5 (36 download)
Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Author : Mrinal Talukdar
Publisher : Prabhat Prakashan
ISBN 13 : 9350485052
Total Pages : 310 pages
Book Rating : 4.3/5 (54 download)
Download or read book Dictionary of Computer & Information Technology written by Mrinal Talukdar and published by Prabhat Prakashan. This book was released on 2021-01-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dictionary of Computer & Information Technology covers nearly every aspect of computers. The aim of this book is to present various terms and definitions of the subject in a simple and easily understandable language. The book is designed to be a comprehensive and authoritative source of definitions for computer-related terms and abbreviations. This dictionary of computer terminologies includes terms drawn from a wide variety of topics relevant to computer users, including software, hardware, networking, data storage, graphics, games, information processing, organizations, programming and standards, the Internet and the World Wide Web. This dictionary emphasizes terminology that the average computer user will encounter in documentation, online help, computer manuals, marketing and sales materials, etc. Because most computer users operate personal computers and desktop systems at home, work, or both, the majority of the entries in this dictionary cover the terminology used in describing and working with these systems. Dictionary of Computer & Information Technology by Mrinal Talukdar: The "Dictionary of Computer & Information Technology" by Mrinal Talukdar is a comprehensive reference book that demystifies the complex world of computers and information technology. It serves as an essential guide for students, professionals, and enthusiasts seeking to navigate the ever-evolving landscape of digital technology. Key Aspects of the Book "Dictionary of Computer & Information Technology": Broad Coverage: This dictionary covers a wide range of computer-related terms, programming languages, networking concepts, software applications, and emerging technologies. It provides definitions, explanations, and examples to aid comprehension. User-Friendly Format: The book is designed in a user-friendly format, making it easy to locate and understand information quickly. It includes cross-references, illustrations, and practical examples to enhance learning and application. Up-to-Date Content: The dictionary incorporates the latest advancements in computer science and information technology. It includes terms related to artificial intelligence, cybersecurity, cloud computing, data analytics, and more, keeping readers informed about the latest trends and developments. Mrinal Talukdar is a renowned author and technology expert with a deep understanding of computer science and information technology. With the "Dictionary of Computer & Information Technology," Talukdar aims to bridge the knowledge gap and empower readers with the necessary terminology and concepts to excel in the digital age. His expertise and passion for technology shine through in this comprehensive reference guide.
Author : Charles Doyle
Publisher : Oxford University Press, USA
ISBN 13 : 0199590230
Total Pages : 450 pages
Book Rating : 4.1/5 (995 download)
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author : Vittorio Ferretti
Publisher : Springer-Verlag
ISBN 13 : 3642801315
Total Pages : 1394 pages
Book Rating : 4.6/5 (428 download)
Download or read book Wörterbuch der Datentechnik / Dictionary of Computing written by Vittorio Ferretti and published by Springer-Verlag. This book was released on 2013-03-08 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der FERRETTI bietet mehr als eine Übersetzungshilfe für deutsche und englische Fachbegriffe. 92.000 Stichwörter mit Kurzdefinitionen und Synonymen machen diese aktuelle Teilausgabe des erfolgreichen "Wörterbuch der Elektronik, Datentechnik und Telekommunikation" zum einzigartig umfassenden Nachschlagewerk der gesamten Informatik. Die 44.000 deutschen und 48.000 englischen Einträge decken zusätzlich die Hauptbegriffe der angrenzenden Fachgebiete und des allgemeinen Sprachgebrauchs ab. Zu insgesamt 94 Fachgebieten lassen sich alle datentechnischen Fragen schnell und kompetent lösen - ein schier unerschöpflicher Fundus für jeden, der hier nachschlägt.
Author : Jack Ganssle
Publisher : CRC Press
ISBN 13 : 1482280817
Total Pages : 256 pages
Book Rating : 4.4/5 (822 download)
Download or read book Embedded Systems Dictionary written by Jack Ganssle and published by CRC Press. This book was released on 2003-01-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This technical dictionary defines the 2,500 most-used words in the embedded systems field, with over 4,500 entries and cross-references. Designed to serve both the technical and non-technical audience, this book defines advanced terms in two steps. The fi
Author : Mrinal Talukdar
Publisher : Prabhat Prakashan
ISBN 13 : 9350488035
Total Pages : 368 pages
Book Rating : 4.3/5 (54 download)
Download or read book Dictionary of Computer & Information Technology written by Mrinal Talukdar and published by Prabhat Prakashan. This book was released on 2014-05-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the ever-evolving world of technology with "Dictionary of Computer & Information Technology" by Mrinal Talukdar, a comprehensive guide that demystifies the complex terminology of the digital age. Whether you're a seasoned IT professional, a student studying computer science, or a curious enthusiast, this indispensable resource offers clarity and insight into the fast-paced realm of computers and information technology. Join author Mrinal Talukdar as he navigates the labyrinth of technical jargon and acronyms that populate the world of computing. From algorithms to cybersecurity, cloud computing to artificial intelligence, this dictionary covers a wide array of topics with clarity, precision, and accessibility. With its concise definitions, informative explanations, and up-to-date terminology, "Dictionary of Computer & Information Technology" serves as a trusted companion for anyone seeking to navigate the complexities of the digital landscape. Whether you're troubleshooting a technical issue, conducting research, or simply expanding your knowledge, this dictionary provides the answers you need at your fingertips. Since its publication, "Dictionary of Computer & Information Technology" has been praised for its thoroughness, accuracy, and user-friendly format. Talukdar's expertise and attention to detail make this book an invaluable resource for students, professionals, and enthusiasts alike. As you delve into the pages of "Dictionary of Computer & Information Technology," you'll discover a wealth of knowledge and insight that will deepen your understanding of the ever-changing world of technology. Whether you're a novice or an expert, this book offers something for everyone, making it an essential addition to any library or digital arsenal. In conclusion, "Dictionary of Computer & Information Technology" is more than just a reference book—it's a gateway to the vast and fascinating world of computers and technology. Whether you're looking to expand your vocabulary, deepen your understanding, or simply stay informed, this dictionary is your trusted guide in the digital age. Don't miss your chance to unlock the secrets of the digital realm with "Dictionary of Computer & Information Technology." Order your copy today and embark on a journey of discovery and empowerment in the ever-expanding world of technology.
Author : Daniel L. Yadin
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (318 download)
Download or read book The International Dictionary of Marketing written by Daniel L. Yadin and published by . This book was released on 2002 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.
Author : Charles Doyle
Publisher : Oxford University Press
ISBN 13 : 0191059609
Total Pages : 464 pages
Book Rating : 4.1/5 (91 download)
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.X/5 (2 download)
Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Author : George Thomas Kurian
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420281
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)
Download or read book The AMA Dictionary of Business and Management written by George Thomas Kurian and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.
Author : Jacques Lleu
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (555 download)
Download or read book English-French Glossary of Marketing Terms, Anglais written by Jacques Lleu and published by . This book was released on 1977 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: English-french dictionary of marketing terminology.
Author : Cios Cios
Publisher : Springer Science & Business Media
ISBN 13 : 3663042278
Total Pages : 93 pages
Book Rating : 4.6/5 (63 download)
Download or read book List of Publications Concerning Management Terminology written by Cios Cios and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Healthcare Information & Management Systems Society (HIMSS)
Publisher : CRC Press
ISBN 13 : 1040043763
Total Pages : 499 pages
Book Rating : 4.0/5 (4 download)
Download or read book HIMSS Dictionary of Health Information and Technology Terms, Acronyms, and Organizations written by Healthcare Information & Management Systems Society (HIMSS) and published by CRC Press. This book was released on 2024-07-29 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significantly expanded and newest edition of the bestselling HIMSS Dictionary of Health Information Technology Terms, Acronyms, and Organizations has been developed and extensively reviewed by more than 50 industry experts. The sixth edition of this dictionary serves as a quick reference for students, health information technology professionals, and healthcare executives to better navigate the ever-growing health IT field and includes new terms used as a result of the COVID-19 pandemic and will serve as a resource for HIMSS’ new certification based on digital health transformation as well as for those taking the CPHIMS and CAHIMS certification exams. This valuable resource includes more than 3,000 definitions, 30 organizations, and numerous new references. Definitions of terms for the information technology and clinical, medical, and nursing informatics fields are updated and included. This sixth edition also includes an acronym list with cross-references to current definitions, new word-search capability, and a list of health IT-related associations and organizations, including contact information, mission statements, and web addresses. Academic and certification credentials are also included.
Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628927259
Total Pages : 482 pages
Book Rating : 4.6/5 (289 download)
Download or read book The Fairchild Dictionary of Retailing 2nd Edition written by Rona Ostrow and published by Bloomsbury Publishing USA. This book was released on 2008-07-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
