The Definitive Guide To Entertainment Marketing

Download The Definitive Guide To Entertainment Marketing full books in PDF, epub, and Kindle. Read online The Definitive Guide To Entertainment Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher : Pearson Education
ISBN 13 : 0133092089
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

DOWNLOAD NOW!

Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher :
ISBN 13 : 9780133092288
Total Pages : pages
Book Rating : 4.0/5 (922 download)

DOWNLOAD NOW!

Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Guide To Entertainment Marketing and Performance (Collection)

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133742857
Total Pages : 737 pages
Book Rating : 4.1/5 (337 download)

DOWNLOAD NOW!

Book Synopsis Your Guide To Entertainment Marketing and Performance (Collection) by : Al Lieberman

Download or read book Your Guide To Entertainment Marketing and Performance (Collection) written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Understanding the Business of Entertainment

Author : Gregory Bernstein
Publisher : CRC Press
ISBN 13 : 1317680510
Total Pages : 328 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Understanding the Business of Entertainment by : Gregory Bernstein

Download or read book Understanding the Business of Entertainment written by Gregory Bernstein and published by CRC Press. This book was released on 2015-05-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Sports and Entertainment Marketing, 2e

Author : Ken Kaser
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!

Book Synopsis Sports and Entertainment Marketing, 2e by : Ken Kaser

Download or read book Sports and Entertainment Marketing, 2e written by Ken Kaser and published by Thomson South-Western. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

DOWNLOAD NOW!

Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Entertainment Industry Economics

Author : Harold L. Vogel
Publisher : Cambridge University Press
ISBN 13 : 113946499X
Total Pages : 503 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!

Book Synopsis Entertainment Industry Economics by : Harold L. Vogel

Download or read book Entertainment Industry Economics written by Harold L. Vogel and published by Cambridge University Press. This book was released on 2007-04-23 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

Sports and Entertainment Marketing

Author : Ken Kaser
Publisher : Cengage Learning
ISBN 13 : 9780538445146
Total Pages : 0 pages
Book Rating : 4.4/5 (451 download)

DOWNLOAD NOW!

Book Synopsis Sports and Entertainment Marketing by : Ken Kaser

Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Entertainment Marketing & Communication

Author : Sayre Shay
Publisher : Pearson Education India
ISBN 13 : 9788131722152
Total Pages : 516 pages
Book Rating : 4.7/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Entertainment Marketing & Communication by : Sayre Shay

Download or read book Entertainment Marketing & Communication written by Sayre Shay and published by Pearson Education India. This book was released on 2008-09 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entertainment Science

Author : Thorsten Hennig-Thurau
Publisher : Springer
ISBN 13 : 3319892924
Total Pages : 865 pages
Book Rating : 4.3/5 (198 download)

DOWNLOAD NOW!

Book Synopsis Entertainment Science by : Thorsten Hennig-Thurau

Download or read book Entertainment Science written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2018-08-01 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

The Media Handbook

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!

Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

DOWNLOAD NOW!

Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

The Ultimate Guide to Sport Event Management and Marketing

Author : Stedman Graham
Publisher : Irwin Professional Publishing
ISBN 13 : 9780786302444
Total Pages : 0 pages
Book Rating : 4.3/5 (24 download)

DOWNLOAD NOW!

Book Synopsis The Ultimate Guide to Sport Event Management and Marketing by : Stedman Graham

Download or read book The Ultimate Guide to Sport Event Management and Marketing written by Stedman Graham and published by Irwin Professional Publishing. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

DOWNLOAD NOW!

Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

The Book of Esports

Author : William Collis
Publisher : Rosetta Books
ISBN 13 : 1948122588
Total Pages : 199 pages
Book Rating : 4.9/5 (481 download)

DOWNLOAD NOW!

Book Synopsis The Book of Esports by : William Collis

Download or read book The Book of Esports written by William Collis and published by Rosetta Books. This book was released on 2020-08-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the modern world of competitive gaming and the official history of Esports™. Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history. The Book of Esports answers: What exactly are esports, and how did they become so popular so quickly? Why did blockbuster video games like League of Legends, Fortnite and Starcraft succeed? Where exactly is all this video gaming headed? What do gamers and college students need to know to position themselves for success in the industry? How do you create a billion-dollar esports business? What strategic choices drive success in the modern gaming industry? Can video games really get your kid into college? (All expenses paid, of course...) Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself. Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.

Guerrilla Film Marketing

Author : Robert G. Barnwell
Publisher : Taylor & Francis
ISBN 13 : 1351018051
Total Pages : 390 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Guerrilla Film Marketing by : Robert G. Barnwell

Download or read book Guerrilla Film Marketing written by Robert G. Barnwell and published by Taylor & Francis. This book was released on 2018-07-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.