The Data Revolution

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The Data Revolution

Author : Rob Kitchin
Publisher : SAGE
ISBN 13 : 1473908264
Total Pages : 241 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The Data Revolution by : Rob Kitchin

Download or read book The Data Revolution written by Rob Kitchin and published by SAGE. This book was released on 2014-09-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Carefully distinguishing between big data and open data, and exploring various data infrastructures, Kitchin vividly illustrates how the data landscape is rapidly changing and calls for a revolution in how we think about data." - Evelyn Ruppert, Goldsmiths, University of London "Deconstructs the hype around the ‘data revolution’ to carefully guide us through the histories and the futures of ‘big data.’ The book skilfully engages with debates from across the humanities, social sciences, and sciences in order to produce a critical account of how data are enmeshed into enormous social, economic, and political changes that are taking place." - Mark Graham, University of Oxford Traditionally, data has been a scarce commodity which, given its value, has been either jealously guarded or expensively traded. In recent years, technological developments and political lobbying have turned this position on its head. Data now flow as a deep and wide torrent, are low in cost and supported by robust infrastructures, and are increasingly open and accessible. A data revolution is underway, one that is already reshaping how knowledge is produced, business conducted, and governance enacted, as well as raising many questions concerning surveillance, privacy, security, profiling, social sorting, and intellectual property rights. In contrast to the hype and hubris of much media and business coverage, The Data Revolution provides a synoptic and critical analysis of the emerging data landscape. Accessible in style, the book provides: A synoptic overview of big data, open data and data infrastructures An introduction to thinking conceptually about data, data infrastructures, data analytics and data markets Acritical discussion of the technical shortcomings and the social, political and ethical consequences of the data revolution An analysis of the implications of the data revolution to academic, business and government practices

The Data Revolution

Author : Rob Kitchin
Publisher : SAGE
ISBN 13 : 1529765110
Total Pages : 307 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The Data Revolution by : Rob Kitchin

Download or read book The Data Revolution written by Rob Kitchin and published by SAGE. This book was released on 2021-09-22 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear. The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era. Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about the nature of data and the field of critical data studies overview of big data, open data and data infrastructures analysis of the utility and value of big and open data for research, business, government and civil society assessment of the concerns and risks in a data-driven world and how to prevent and mitigate them.

Big Data

Author : Viktor Mayer-Schönberger
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544002695
Total Pages : 257 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Big Data by : Viktor Mayer-Schönberger

Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Big Data Revolution

Author : Rob Thomas
Publisher : John Wiley & Sons
ISBN 13 : 1118943716
Total Pages : 294 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Big Data Revolution by : Rob Thomas

Download or read book Big Data Revolution written by Rob Thomas and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploit the power and potential of Big Data to revolutionize business outcomes Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of Big Data. In this collaborative work by an IBM Vice President of Big Data Products and an Oxford Research Fellow, this book presents inside stories that demonstrate the power and potential of Big Data within the business realm. Readers are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. This book describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding Big Data, all while guiding readers toward better decision making from the perspective of a data scientist. Companies are generating data faster than ever before, and managing that data has become a major challenge. With the right strategy, Big Data can be a powerful tool for creating effective business solutions – but deep understanding is key when applying it to individual business needs. Big Data Revolution provides the insight executives need to incorporate Big Data into a better business strategy, improving outcomes with innovation and efficient use of technology. Examine the major emerging patterns in Big Data Consider the debate surrounding the ethical use of data Recognize patterns and improve personal and organizational performance Make more informed decisions with quantifiable results In an information society, it is becoming increasingly important to make sense of data in an economically viable way. It can drive new revenue streams and give companies a competitive advantage, providing a way forward for businesses navigating an increasingly complex marketplace. Big Data Revolution provides expert insight on the tool that can revolutionize industries.

Football Hackers

Author : Christoph Biermann
Publisher : Kings Road Publishing
ISBN 13 : 1788702352
Total Pages : 289 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Football Hackers by : Christoph Biermann

Download or read book Football Hackers written by Christoph Biermann and published by Kings Road Publishing. This book was released on 2019-05-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well written and thoughtful. Takes us on a tour of some of Europe's most innovative football thinkers - Financial Times The future of football is now. Football's data revolution has only just begun. The arrival of advanced metrics and detailed analysis is already reshaping the modern game. We can now fully assess player performance, analyse the role of luck and measure what really leads to victory. There is no turning back. Now the race is on between football's wealthiest clubs and a group of outsiders, nerds and rule-breakers, who are turning the game on its head with their staggering innovations. Winning is no longer just about what happens out on the pitch, it's now a battle taking place in boardrooms and on screens across international borders with the world's brightest minds driving for an edge over their fiercest rivals. Christoph Biermann has moved in the midst of these disruptive upheavals, talking to scientists, coaches, managers, scouts and psychologists in the world's major clubs, traveling across Europe and the US and revealing the hidden - and often jaw-dropping - truths behind the beautiful game. 'A book full of exciting ideas and inside views on modern football. The most exciting book in an exciting time for football.' Thomas Hitzlsperger

The Big Data Revolution

Author : Jason Kolb
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781490403809
Total Pages : 0 pages
Book Rating : 4.4/5 (38 download)

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Book Synopsis The Big Data Revolution by : Jason Kolb

Download or read book The Big Data Revolution written by Jason Kolb and published by Createspace Independent Publishing Platform. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We create more data in a day then we did from the dawn of man through 2003 and approximately 90% of all the world's data has been created in the past 2 years. What does this mean to you? In The Big Data Revolution we explore this very question and reveal the data secrets your competitors don't want you to know. Our world is transforming as the data deluge knocks us out of our old ways and into the data driven reality. Some companies are winning by taking advantages of the opportunities in this evolving world while others are falling behind. Pioneers like Amazon, Target, and Google are blazing a trail that we can follow, and in The Big Data Revolution we help you do just that. Big Data promises to give us a world driven by information and solid data, bringing far greater productivity, increased profits, and lower costs; and in The Big Data Revolution we explore those winning strategies and techniques and the tools behind them. Want to learn how companies like Amazon, Target, and IBM use data to gain competitive advantages? Or how Obama used Big Data tools to better utilize his resources? The Big Data Revolution was written for the non-or-only-slightly-technical business person in mind--but in a way that gives you enough meat behind the ideas so that you have a road map that tells you how to get where you want to go. It uses real-world examples and case studies to illustrates the concepts and explore the technology that makes them happen. The Big Data Revolution is comprised of four parts: Part 1: Data Science In Part 1 we first introduce you to the world of data science and analytics. These are the tools companies and governments use to refine their crude data into valuable insights. In this section, we'll look at the magic behind Amazon's success, and see how data is leading towards a near Minority Report future. Part 2: Big Data Data is growing at an exceptional rate, we produce more data now in a day than we did from the dawn of man till 2003. This explosion of data creates many unique struggles as well as opportunities. In this section we'll look at how Obama invested in Big Data during his presidential campaign, and explore how startups are revealing data that saves their clients substantial capital. Part 3: Tools of the trade Data Scientists cannot just look at big data and get value from it, it doesn't matter how good they are. The data is just too big. So companies like IBM and Microsoft build tools that help people make sense of data, and hopefully discover new useful insights from it. The two primary categories of tools you need to be aware of are Business Intelligence and Data Discovery. In this section we explore these broad terms, and show how companies are designing more specialized tools for specific purposes. Part 4: Gazing into the Future In order to position yourself well for what is to come you need to know where we are now and almost more importantly where we are going to be in the near future. In this section we explore the trends that are going to matter as we move forward in this emerging technology industry. Computerized Data Analytics is truly still in its early stages of development, and things are going to change as new innovations come to the forefront. If we are serious about gaining the data advantage, we need to stay ahead of this curve. The Big Data Revolution is your tool to understanding this complex new reality of your world. Get it today and don't miss out on the data driven future. The world is changing. Are you ready?

Data-ism

Author : Steve Lohr
Publisher : Harper Collins
ISBN 13 : 0062226835
Total Pages : 172 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Data-ism by : Steve Lohr

Download or read book Data-ism written by Steve Lohr and published by Harper Collins. This book was released on 2015-03-10 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Now, that's Big Data. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data. In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future. Lohr investigates the benefits of data while also examining its dark side. Data-ism is about this next phase, in which vast Internet-scale data sets are used for discovery and prediction in virtually every field. It shows how this new revolution will change decision making—by relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone. The age of data-ism is here. But are we ready to handle its consequences, good and bad?

The DataOps Revolution

Author : Simon Trewin
Publisher : CRC Press
ISBN 13 : 1000462102
Total Pages : 283 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The DataOps Revolution by : Simon Trewin

Download or read book The DataOps Revolution written by Simon Trewin and published by CRC Press. This book was released on 2021-08-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: DataOps is a new way of delivering data and analytics that is proven to get results. It enables IT and users to collaborate in the delivery of solutions that help organisations to embrace a data-driven culture. The DataOps Revolution: Delivering the Data-Driven Enterprise is a narrative about real world issues involved in using DataOps to make data-driven decisions in modern organisations. The book is built around real delivery examples based on the author’s own experience and lays out principles and a methodology for business success using DataOps. Presenting practical design patterns and DataOps approaches, the book shows how DataOps projects are run and presents the benefits of using DataOps to implement data solutions. Best practices are introduced in this book through the telling of a story, which relates how a lead manager must find a way through complexity to turn an organisation around. This narrative vividly illustrates DataOps in action, enabling readers to incorporate best practices into everyday projects. The book tells the story of an embattled CIO who turns to a new and untested project manager charged with a wide remit to roll out DataOps techniques to an entire organisation. It illustrates a different approach to addressing the challenges in bridging the gap between IT and the business. The approach presented in this story lines up to the six IMPACT pillars of the DataOps model that Kinaesis (www.kinaesis.com) has been using through its consultants to deliver successful projects and turn around failing deliveries. The pillars help to organise thinking and structure an approach to project delivery. The pillars are broken down and translated into steps that can be applied to real-world projects that can deliver satisfaction and fulfillment to customers and project team members.

Small Wars, Big Data

Author : Eli Berman
Publisher : Princeton University Press
ISBN 13 : 0691204012
Total Pages : 410 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Small Wars, Big Data by : Eli Berman

Download or read book Small Wars, Big Data written by Eli Berman and published by Princeton University Press. This book was released on 2020-07-14 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a new understanding of warfare can help the military fight today's conflicts more effectively. The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods--yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians--and the information they might choose to provide--can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

XML, Web Services, and the Data Revolution

Author : Frank P. Coyle
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201776416
Total Pages : 392 pages
Book Rating : 4.7/5 (764 download)

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Book Synopsis XML, Web Services, and the Data Revolution by : Frank P. Coyle

Download or read book XML, Web Services, and the Data Revolution written by Frank P. Coyle and published by Addison-Wesley Professional. This book was released on 2002 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable guide places XML in context, discussing why it is so significant, and how it affects the business and computing worlds, most recently with the emergence of Web services. It also explores the full ranges of XML related technologies.

The Analytics Revolution

Author : Bill Franks
Publisher : John Wiley & Sons
ISBN 13 : 1118976762
Total Pages : 304 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Analytics Revolution by : Bill Franks

Download or read book The Analytics Revolution written by Bill Franks and published by John Wiley & Sons. This book was released on 2014-09-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Data Lives

Author : Kitchin, Rob
Publisher : Policy Press
ISBN 13 : 1529215153
Total Pages : 274 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Data Lives by : Kitchin, Rob

Download or read book Data Lives written by Kitchin, Rob and published by Policy Press. This book was released on 2021-02-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word ‘data’ has entered everyday conversation, but do we really understand what it means? How can we begin to grasp the scope and scale of our new data-rich world, and can we truly comprehend what is at stake? In Data Lives, renowned social scientist Rob Kitchin explores the intricacies of data creation and charts how data-driven technologies have become essential to how society, government and the economy work. Creatively blending scholarly analysis, biography and fiction, he demonstrates how data are shaped by social and political forces, and the extent to which they influence our daily lives. He reveals our data world to be one of potential danger, but also of hope.

Information Revolution

Author : Jim Davis
Publisher : John Wiley & Sons
ISBN 13 : 0471792837
Total Pages : 225 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Information Revolution by : Jim Davis

Download or read book Information Revolution written by Jim Davis and published by John Wiley & Sons. This book was released on 2006-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures the best practices from the early stage of Business Intelligence development through the most sophisticated environments where the value and nature of information is unquestioned. All of us should strive to reach the final level. And now we have the ultimate guide to help us get there." --Claudia Imhoff, President, Intelligent Solutions, Inc. "Managing a successful Business Intelligence effort requires a long-term view and this means leaders must have a methodology to guide them as they navigate their organization through the BI evolution. Information Revolution provides the prag-matic road map all executives can understand and follow." --Irving Tyler, Chief Information Officer, Quaker Chemical Corporation "Information Revolution is the perfect blend of 'what,' 'how,' and especially 'why.' This book is a must-read for those driven to excel in this information-based world, instead of being another 'me, too' along for the ride." --Bruce Barnes, former chief information officer, Nationwide Financial Services "Information Revolution provides a powerful framework for assessing the current state of your company's systems and its decision making capabilities. It then presents a clear process for moving your systems and your company toward an adaptive and innovative enterprise." --Michael Hugos, Chief Information Officer, Network Services Company

Data Science Thinking

Author : Longbing Cao
Publisher : Springer
ISBN 13 : 3319950924
Total Pages : 390 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Data Science Thinking by : Longbing Cao

Download or read book Data Science Thinking written by Longbing Cao and published by Springer. This book was released on 2018-08-17 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores answers to the fundamental questions driving the research, innovation and practices of the latest revolution in scientific, technological and economic development: how does data science transform existing science, technology, industry, economy, profession and education? How does one remain competitive in the data science field? What is responsible for shaping the mindset and skillset of data scientists? Data Science Thinking paints a comprehensive picture of data science as a new scientific paradigm from the scientific evolution perspective, as data science thinking from the scientific-thinking perspective, as a trans-disciplinary science from the disciplinary perspective, and as a new profession and economy from the business perspective.

Big Data at Work

Author : Scott Tonidandel
Publisher : Routledge
ISBN 13 : 1317702697
Total Pages : 321 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Big Data at Work by : Scott Tonidandel

Download or read book Big Data at Work written by Scott Tonidandel and published by Routledge. This book was released on 2015-11-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount of data in our world has been exploding, and analyzing large data sets—so called big data—will become a key basis of competition in business. Statisticians and researchers will be updating their analytic approaches, methods and research to meet the demands created by the availability of big data. The goal of this book is to show how advances in data science have the ability to fundamentally influence and improve organizational science and practice. This book is primarily designed for researchers and advanced undergraduate and graduate students in psychology, management and statistics.

Fail Fast, Learn Faster

Author : Randy Bean
Publisher : John Wiley & Sons
ISBN 13 : 1119806224
Total Pages : 275 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Fail Fast, Learn Faster by : Randy Bean

Download or read book Fail Fast, Learn Faster written by Randy Bean and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven." Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to survive Why becoming data-driven forces companies to "think different" about their business The state of data in the corporate world today, and the principal challenges Why companies must develop a true "data culture" if they expect to change Examples of companies that are demonstrating data-driven leadership and what we can learn from them Why companies must learn to "fail fast and learn faster" to compete in the years ahead How the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.

Big Data

Author : Brian Clegg
Publisher : Icon Books
ISBN 13 : 1785782495
Total Pages : 129 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis Big Data by : Brian Clegg

Download or read book Big Data written by Brian Clegg and published by Icon Books. This book was released on 2017-08-03 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.