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Author : Patrick J. Smith
Publisher : Xulon Press
ISBN 13 : 1591606721
Total Pages : 270 pages
Book Rating : 4.5/5 (916 download)
Download or read book The Dark Side of the Pyramid written by Patrick J. Smith and published by Xulon Press. This book was released on 2003-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cameron Fields
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (692 download)
Download or read book The Dark Secrets of Marketing That Could Put You Out of Business written by Cameron Fields and published by . This book was released on 2024-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the light with 'The Dark Secrets of Marketing That Could Put You Out of Business, ' a no-holds-barred guide by Cameron Fields that's set to revolutionize your understanding of marketing. This book strips away the myths, revealing how misconceived notions of marketing as just sales or social media buzz can cripple your business's true potential. Fields delivers hard-hitting insights and strategies, empowering you to master customer relationships, market research, and value creation. By the end, you'll not only grasp the essence of effective marketing but also wield the tools to dramatically boost your revenue and outpace the competition. Get ready to transform your business approach and dominate your market.
Author : Tim Hill
Publisher : Routledge
ISBN 13 : 0429996055
Total Pages : 124 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Dark Side of Marketing Communications written by Tim Hill and published by Routledge. This book was released on 2020-10-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Author : Chris Diamond
Publisher : Chris Diamond
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4./5 ( download)
Download or read book Discover The Dark Secrets of Private Banking and Federal Reserve (FED) by Learning The Art of Printing Money written by Chris Diamond and published by Chris Diamond. This book was released on with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning: what you are about to learn is not taught in school or watched on TV! This is a very important book on money, banking and finance. It will help you make more money, invest wisely by managing debt and open your eyes to new possibilities in the world of business. You'll learn: - how banks operate - how to print your own money - legally - the history of banks, FED and other private institutions - how to make money in bad economy - how taxes work and legal ways to pay little or no taxes - how to manage debt - the role of politics in the monetary system - and much more... Grab your copy now!
Author : Marilyn C. Milley
Publisher : Club Lighthouse Publishing
ISBN 13 : 192733747X
Total Pages : 432 pages
Book Rating : 4.9/5 (273 download)
Download or read book The Dark Side of Romance written by Marilyn C. Milley and published by Club Lighthouse Publishing. This book was released on with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan Lyons
Publisher : Hachette Books
ISBN 13 : 031630607X
Total Pages : 321 pages
Book Rating : 4.3/5 (163 download)
Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 110199214X
Total Pages : 258 pages
Book Rating : 4.1/5 (19 download)
Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author :
Publisher : jideon francisco marques
ISBN 13 :
Total Pages : 437 pages
Book Rating : 4./5 ( download)
Download or read book Dark Psychology and Manipulation: 2 in 1 - Discover the hidden secrets of Dark Psychology, NLP, Manipulation and Body Language. Learn how to analyse people, detect deception and influence anyone written by and published by jideon francisco marques. This book was released on 2024-09-10 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOK 1: MIND CONTROL SECRETS, DARK PSYCHOLOGY AND BODY LANGUAGE Discover the Hidden Truth about NLP and Manipulation, Learn the Secret Psychological techniques to deal with Toxic People, Energy Thieves and Transform your Communication BOOK 2: NLP AND BODY LANGUAGE Learn the Art of Speed-Reading People in seconds. Discover the Secrets of Dark Psychology and Manipulation Techniques to influence people with Integrity.
Author : Ikko Shimizu
Publisher : Taylor & Francis
ISBN 13 : 1315286122
Total Pages : 297 pages
Book Rating : 4.3/5 (152 download)
Download or read book The Dark Side of Japanese Business written by Ikko Shimizu and published by Taylor & Francis. This book was released on 2016-09-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(The novels) depict Japanese business as nasty and businessmen as villains. As the books sell in large numbers in Japan this is presumably how ordinary Japanese view the driving force of the world's second biggest economy". -- The Economist
Author : Sangram Vajre
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858951
Total Pages : 179 pages
Book Rating : 4.8/5 (589 download)
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author : R. Webb
Publisher : Springer
ISBN 13 : 1137501227
Total Pages : 324 pages
Book Rating : 4.1/5 (375 download)
Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Author : Mark Horsley
Publisher : Routledge
ISBN 13 : 1317036492
Total Pages : 205 pages
Book Rating : 4.3/5 (17 download)
Download or read book The Dark Side of Prosperity written by Mark Horsley and published by Routledge. This book was released on 2016-03-09 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical analysis of consumer credit markets and the growth of outstanding debt, presenting in-depth interview material to explore the phenomenon of mass indebtedness through the life trajectories of self-identified debtors struggling with the pressures of owing money. A rich and original qualitative study of the close relationship between financial capitalism, consumer aspirations, social exclusion and the proliferation of personal indebtedness, The Dark Side of Prosperity examines questions of social identity, subjectivity and consumer motivation in close connection with the socio-cultural ideals of an ’enjoyment society’ that binds the value of the lives of individuals to the endless acquisition and disposal of pecuniary resources and lifestyle symbols. Critically engaging with the work of Giddens, Beck and Bauman, this volume draws on the thought of contemporary philosophers including Zizek, Badiou and Rancière to consider the possibility that the expansion of outstanding consumer credit, despite its many consequences, may be integral to the construction of social identity in a radically indeterminate and increasingly divided society. A ground-breaking work of critical social research this book will appeal to scholars of social theory, contemporary philosophy and political and economic sociology, as well as those with interests in consumer credit and cultures of indebtedness.
Author : Mari Smith
Publisher : John Wiley & Sons
ISBN 13 : 1118063066
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)
Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)
Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Regulatory Reform and Oversight
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (91 download)
Download or read book Spam and Its Effects on Small Business written by United States. Congress. House. Committee on Small Business. Subcommittee on Regulatory Reform and Oversight and published by . This book was released on 2003 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen P. Matava
Publisher : Xlibris Corporation
ISBN 13 : 1469146932
Total Pages : 387 pages
Book Rating : 4.4/5 (691 download)
Download or read book The Dark Side of Eden written by Stephen P. Matava and published by Xlibris Corporation. This book was released on 2012-01-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: What begins as a routine one car automobile accident, takes an insurance claims man down a path of mystery in a small New England town. He finds no help from the police or the family of the occupants of the vehicle. The claims man discovers more than he bargained for when his investigation reveals the crash was not an accident, but a well conceived murder. The murderer tries to hide the evil plan and resorts to another murder. The novel takes us through various lives in the small town where the loyalties are not always on the side of justice. The investigator follows his instincts, which are not always correct, but he solves the crime just as an attempt is made on his life. On the surface, the town of Newton Crossing is a sleepy little hamlet of hardworking people living in the foothills of the Berkshire Mountains of Northern Connecticut, but under the layer of respectability lives a cross section of the inhabitants who observe their own illegal agenda. The claims man wades through the mire and solves the mystery. The author has lived within the values of the small town. He has also seen the dark side.
Author : Chris Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119211883
Total Pages : 46 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
