The Darden Case Collection

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Be Fearless

Author : Jean Case
Publisher : Simon & Schuster
ISBN 13 : 1501196359
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Be Fearless by : Jean Case

Download or read book Be Fearless written by Jean Case and published by Simon & Schuster. This book was released on 2020-01-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Cutting-edge Marketing Analytics

Author : Rajkumar Venkatesan
Publisher : Pearson Education
ISBN 13 : 0133552527
Total Pages : 321 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Cutting-edge Marketing Analytics by : Rajkumar Venkatesan

Download or read book Cutting-edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Giving Voice to Values

Author : Mary C. Gentile
Publisher : Yale University Press
ISBN 13 : 0300161328
Total Pages : 283 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Giving Voice to Values by : Mary C. Gentile

Download or read book Giving Voice to Values written by Mary C. Gentile and published by Yale University Press. This book was released on 2010-08-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. The book is inspired by a program Gentile launched at the Aspen Institute with Yale School of Management, and now housed at Babson College, with pilot programs in over one hundred schools and organizations, including INSEAD and MIT Sloan School of Management. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn’t distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure. Through research-based advice, practical exercises, and scripts for handling a wide range of ethical dilemmas, Gentile empowers business leaders with the skills to voice and act on their values, and align their professional path with their principles. Giving Voice to Values is an engaging, innovative, and useful guide that is essential reading for anyone in business.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

The Strategist's Toolkit

Author : Jared D. Harris
Publisher :
ISBN 13 : 9781615981977
Total Pages : 132 pages
Book Rating : 4.9/5 (819 download)

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Book Synopsis The Strategist's Toolkit by : Jared D. Harris

Download or read book The Strategist's Toolkit written by Jared D. Harris and published by . This book was released on 2013 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise collection of the thirteen most commonly used tools in strategic analysis, followed by an overview of the process for integrative strategic analysis.

Marketing Analytics

Author : Rajkumar Venkatesan
Publisher : University of Virginia Press
ISBN 13 : 081394516X
Total Pages : 278 pages
Book Rating : 4.8/5 (139 download)

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Book Synopsis Marketing Analytics by : Rajkumar Venkatesan

Download or read book Marketing Analytics written by Rajkumar Venkatesan and published by University of Virginia Press. This book was released on 2021-01-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Race, Work, and Leadership

Author : Laura Morgan Roberts
Publisher : Harvard Business Press
ISBN 13 : 1633698025
Total Pages : 329 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Race, Work, and Leadership by : Laura Morgan Roberts

Download or read book Race, Work, and Leadership written by Laura Morgan Roberts and published by Harvard Business Press. This book was released on 2019-08-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking How to Build Inclusive Organizations Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations? Inspired by and developed in conjunction with the research and programming for Harvard Business School's commemoration of the fiftieth anniversary of the founding of the HBS African American Student Union, this groundbreaking book shines new light on these and other timely questions and illuminates the present-day dynamics of race in the workplace. Contributions from top scholars, researchers, and practitioners in leadership, organizational behavior, psychology, sociology, and education test the relevance of long-held assumptions and reconsider the research approaches and interventions needed to understand and advance African Americans in work settings and leadership roles. At a time when--following a peak in 2002--there are fewer African American men and women in corporate leadership roles, Race, Work, and Leadership will stimulate new scholarship and dialogue on the organizational and leadership challenges of African Americans and become the indispensable reference for anyone committed to understanding, studying, and acting on the challenges facing leaders who are building inclusive organizations.

In Contempt

Author : Christopher Darden
Publisher : Graymalkin Media
ISBN 13 : 1631680730
Total Pages : 394 pages
Book Rating : 4.6/5 (316 download)

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Book Synopsis In Contempt by : Christopher Darden

Download or read book In Contempt written by Christopher Darden and published by Graymalkin Media. This book was released on 2016-03-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller. For more than a year, Christopher Darden argued tirelessly for the prosecution, giving voice to the victims in the 0.J. Simpson murder trial. In Contempt is an unflinching look at what the television cameras could not show: behind-the-scenes meetings, the deteriorating relationships between the defense and prosecution teams, the taunting, baiting, and pushing matches between Darden and Simpson, the intimate relationship between Darden and Marcia Clark, and the candid factors behind Darden's controversial decision for Simpson to try on the infamous glove, and much more. Out of the sensational frenzy of "the trial of the century" comes this haunting memoir of duty, justice, and the powerful undertow of American racism. A stunning masterpiece told with brutal honesty and courage.

Applied Mergers and Acquisitions

Author : Robert F. Bruner
Publisher : John Wiley & Sons
ISBN 13 : 1118436393
Total Pages : 1056 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Applied Mergers and Acquisitions by : Robert F. Bruner

Download or read book Applied Mergers and Acquisitions written by Robert F. Bruner and published by John Wiley & Sons. This book was released on 2016-02-08 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the world of mergers and acquisitions Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. By addressing the key factors of M&A success and failure, Applied Mergers and Acquisitions can help readers do this. Written by one of the foremost thinkers and educators in the field, this invaluable resource teaches readers the art and science of M&A valuation, deal negotiation, and bargaining, and provides a framework for considering tradeoffs in an effort to optimize the value of any M&A deal.

Condemned Buildings

Author : Douglas Darden
Publisher : Princeton Architectural Press
ISBN 13 : 9780910413633
Total Pages : 168 pages
Book Rating : 4.4/5 (136 download)

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Book Synopsis Condemned Buildings by : Douglas Darden

Download or read book Condemned Buildings written by Douglas Darden and published by Princeton Architectural Press. This book was released on 1993 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Condemned Building is one of our most requested out-of-print books, so we've done a special limited edition reprint (only 750 copies) to meet the ongoing demand for this book. Not long after this book was published, the only one on the work of this gifted architect and delineator, Doug died of leukemia. Fans and friends, including legions of students, quickly bought up the remaining copies, and the difficulty of finding this book has undoubtedly only increased its appeal. Doug said that these projects were "the underbelly of canonical architectural principles and forms", and indeed many are dark, brooding, or sexual in nature: a "kamasutra with the negative." The book covers ten projects, in model, drawing, and "psychoanalytical" text. Douglas Darden taught at Harvard, Columbia, and most recently the University of Colorado at Denver. He was a Fellow of the American Academy in Rome. He is sorely missed, but we're happy to be able to offer his book once again.

Hyper-Learning

Author : Edward D. Hess
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089261
Total Pages : 282 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Hyper-Learning by : Edward D. Hess

Download or read book Hyper-Learning written by Edward D. Hess and published by Berrett-Koehler Publishers. This book was released on 2020-09-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ed Hess's Hyper-Learning is uniquely practical and is the essential starting point for charting new ways of thinking, living, working, leading, and being fulfilled in our new world.” —Gary Roughead, Admiral, US Navy (retired) former Chief of Naval Operations The Digital Age will raise the question of how we humans will stay relevant in the workplace. To stay relevant, we have to be able to excel cognitively, behaviorally, and emotionally in ways that technology can't. Professor Ed Hess believes that requires us to become Hyper-Learners: continuously learning, unlearning, and relearning at the speed of change. To do that, we have to overcome our reflexive ways of being: seeking confirmation of what we believe, emotionally defending our beliefs and our ego, and seeking cohesiveness of our mental models. Hyper-Learning requires a new way of being and a radical new way of working. In Part 1 of this how-to book, Hess takes a practical workbook approach and helps readers create their Hyper-Learning Mindset, choose and embrace their needed Hyper-Learning Behaviors, and adopt their daily Hyper-Learning Practices. In Part 2, Hess focuses on how to humanize the workplace to optimize Hyper-Learning. Featuring case studies of three business leaders and two public companies, this book shows how to harness the power of human emotions, choices, and behaviors to enable the highest levels of human cognitive, emotional, and behavioral performance—individually and organizationally.

Growing an Entrepreneurial Business

Author : Edward Hess
Publisher : Stanford University Press
ISBN 13 : 080477756X
Total Pages : 481 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Growing an Entrepreneurial Business by : Edward Hess

Download or read book Growing an Entrepreneurial Business written by Edward Hess and published by Stanford University Press. This book was released on 2011-02-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts—text and cases—to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth. Discussion questions are provided for each case. The text portion of the book discusses key issues derived from the author's research and consulting, and is meant to complement the case method of teaching, raising issues for conversation. In addition to the real-world knowledge that students will derive from the cases, readers will take away research-based templates and models that they can use in developing or consulting with small businesses.

Stakeholder Engagement: Clinical Research Cases

Author : R. Edward Freeman
Publisher : Springer
ISBN 13 : 3319627856
Total Pages : 402 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Stakeholder Engagement: Clinical Research Cases by : R. Edward Freeman

Download or read book Stakeholder Engagement: Clinical Research Cases written by R. Edward Freeman and published by Springer. This book was released on 2017-09-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a case-study approach to stakeholder theory that moves beyond theoretical analysis to the applied. As stakeholder theory has moved into the mainstream of management thinking in business ethics and a number of the management disciplines, there is an increasing need to explore the subtleties of stakeholder engagement via examples from practice. The case studies in this volume explore a number of aspects of the idea of stakeholder engagement, via the method of clinical case studies. Edited by leading scholars in the field of business ethics and stakeholder theory, this text affords a solid grounding in theory, brought to new levels of applied understanding of stakeholder engagement.

The End of Diversity As We Know It

Author : Martin N. Davidson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940318
Total Pages : 253 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis The End of Diversity As We Know It by : Martin N. Davidson

Download or read book The End of Diversity As We Know It written by Martin N. Davidson and published by Berrett-Koehler Publishers. This book was released on 2011-11-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In plain English, Martin Davidson explains how diversity can make a company more efficient and innovative, which leads to greater profits.” —Reginald Hudlin, producer/director and former President, Black Entertainment Television, Inc. A conversation with a CFO he worked with led Martin Davidson to explore the flaws in how companies typically manage diversity. They don’t integrate diversity into their overall business strategy. They focus on differences that have little impact on their business. And often their diversity efforts end up hindering the professional development of the very people they were designed to help. Davidson explains how what he calls Leveraging DifferenceTM turns persistent diversity problems into solutions that drive business results. Difference becomes a powerful source of sustainable competitive advantage instead of a distracting mandate handed down from HR. To begin with, leaders must identify the differences most important to achieving organizational goals, even if the differences aren’t the obvious ones. The second challenge is to help employees work together to understand the ways these differences matter to the business. Finally, leaders need to experiment with how to use these relevant differences to get things done. Davidson provides compelling examples of how organizations have tackled each of these challenges. Ultimately this is a book about leadership. As with any other strategic imperative, leaders need to take an active role—drive rather than just delegate. Successfully leveraging difference can be what distinguishes an ordinary organization from an extraordinary one. “This extensively researched book moves the diversity paradigm from the human resource cubicle to the whole organization, the tactical to the strategic, the short term to the sustainable, and the domestic to the global.” —Dr. Austin Ifedirah, Founder & Managing Partner, Engagent Health

Darden Case Bibliography

Author :
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Darden Case Bibliography by :

Download or read book Darden Case Bibliography written by and published by . This book was released on 1993 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected management cases and notes.

Learning with Cases

Author : Louise A. Mauffette-Leenders
Publisher : London, Ont. : Case and Publication Services, Richard Ivey School of Business
ISBN 13 : 9780771419690
Total Pages : 135 pages
Book Rating : 4.4/5 (196 download)

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Book Synopsis Learning with Cases by : Louise A. Mauffette-Leenders

Download or read book Learning with Cases written by Louise A. Mauffette-Leenders and published by London, Ont. : Case and Publication Services, Richard Ivey School of Business. This book was released on 1997 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: