The Advantage

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118266102
Total Pages : 247 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Advantage by : Patrick M. Lencioni

Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

The Advantage

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470941529
Total Pages : 247 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Advantage by : Patrick M. Lencioni

Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-13 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

The Unfair Advantage

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250280532
Total Pages : 193 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Unfair Advantage by : Ash Ali

Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

The Advantage, Enhanced Edition

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118147855
Total Pages : 240 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Advantage, Enhanced Edition by : Patrick M. Lencioni

Download or read book The Advantage, Enhanced Edition written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-08-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enhanced edition includes over 30 minutes of video featuring author Patrick Lencioni exploring the book's concepts more in-depth and providing new illustrative stories. It also includes color PDFs of many of the book's models, tools, and assessments.

The AI Advantage

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Author :
Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Authority Marketing

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Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

The Breathing Cure

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Author :
Publisher : Humanix Books
ISBN 13 : 1630061980
Total Pages : 492 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis The Breathing Cure by : Patrick McKeown

Download or read book The Breathing Cure written by Patrick McKeown and published by Humanix Books. This book was released on 2021-07-27 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING “Many people believe that taking a deep breath increases body oxygenation. The opposite is the case.” — Patrick McKeown, bestselling author of The Oxygen Advantage Imagine a breathing technique that can increase oxygen uptake and delivery to the cells, improve blood circulation, and unblock the nose. Perhaps it can help open the airways of the lungs, enhance blood flow and oxygen delivery to the brain, improve sleep and bring calmness to the mind. It might even restore bodily functions disturbed by stress, build greater resilience and help you to live longer. You might think this description sounds farfetched. But it isn’t. The Breathing Cure will guide you through techniques that embody the key to healthy breathing and healthy living. McKeown’s goal is to enable you to take responsibility for your own health, to prevent and significantly reduce a number of common ailments, to help you realize your potential and to offer simple, scientifically-based ways to change your breathing habits. On a day-to-day basis, you will experience an increase in energy and concentration, an enhanced ability to deal with stress and a better quality of life. The essential guide to functional breathing, learn techniques tried and tested by Olympic athletes and elite military. Clear your blocked nose, stress and relax your nervous system, improve lung function, prepare for competition and more. For use at home, in professional/amateur sports, by breathing instructors, dentists, doctors, physical therapists, strength and conditioning coaches, Pilates and yoga teachers, and anyone interested in health and fitness – from everyday wellbeing through to sporting excellence. Breathe Light: experience optimal blood circulation, peak oxygenation, maximal exercise performance, relief from respiratory symptoms and the best sleep you ever had. Breathe Slow: stress is a risk factor in 75 to 90 percent of all human diseases. Discover and apply the breathing rate scientifically proven to stimulate relaxation, reduce high blood pressure, boost your immune system, maximize HRV and improve blood glucose control. Breathe Deep: physical and emotional balance comes from within. Learn how to strengthen your diaphragm muscle to achieve greater endurance and resilience, calmness of mind, focused concentration and ease of movement. From the bestselling author of The Oxygen Advantage, The Breathing Cure: Exercises to Develop New Breathing Habits for a Healthier, Happier, and Longer Life covers new, ground-breaking topics such as how breathing techniques can support functional movement of the muscles and joints; improve debilitating conditions such as diabetes, epilepsy, lower back pain, PMS and high blood pressure; how the nasal breathing technique can be a weapon against influenza and related infections especially Covid-19; and last but not least, help you to enjoy deeper sleep and improved intimacy. Tap into your innate resilience. Fire up your potential. Enhance your health. BREATHE BETTER NOW!

The Art of the Advantage

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Author :
Publisher : Gazelles Pub
ISBN 13 : 9780976582342
Total Pages : 234 pages
Book Rating : 4.5/5 (823 download)

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Book Synopsis The Art of the Advantage by : Kaihan Krippendorff

Download or read book The Art of the Advantage written by Kaihan Krippendorff and published by Gazelles Pub. This book was released on 2007-06-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former strategist mines new inspiration from a 2,500-year-old treatise born during China's Warring States period. Mid- and upper-level managers and corporate strategists looking for new ways to succeed will benefit greatly from these 36 resurrected stratagems. 1-58799-168-3$29.95 / Thomson Learning / South-Western

The Happiness Advantage

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Author :
Publisher : Crown Currency
ISBN 13 : 0307591565
Total Pages : 258 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Happiness Advantage by : Shawn Achor

Download or read book The Happiness Advantage written by Shawn Achor and published by Crown Currency. This book was released on 2010-09-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • An engaging, deeply researched guide to flourishing in a world of increasing stress and negativity—the inspiration for one of the most popular TED Talks of all time “Powerful [and] charming . . . A book for just about anyone . . . The philosophies in this book are easily the best wire frames to build a happy and successful life.”—Medium Happiness is not the belief that we don’t need to change; it is the realization that we can. Our most commonly held formula for success is broken. Conventional wisdom holds that once we succeed, we’ll be happy; that once we get that great job, win that next promotion, lose those five pounds, happiness will follow. But the science reveals this formula to be backward: Happiness fuels success, not the other way around. Research shows that happy employees are more productive, more creative, and better problem solvers than their unhappy peers. And positive people are significantly healthier and less stressed and enjoy deeper social interaction than the less positive people around them. Drawing on original research—including one of the largest studies of happiness ever conducted—and work in boardrooms and classrooms across forty-two countries, Shawn Achor shows us how to rewire our brains for positivity and optimism to reap the happiness advantage in our lives, our careers, and even our health. His strategies include: • The Tetris Effect: how to retrain our brains to spot patterns of possibility so we can see and seize opportunities all around us • Social Investment: how to earn the dividends of a strong social support network • The Ripple Effect: how to spread positive change within our teams, companies, and families By turns fascinating, hopeful, and timely, The Happiness Advantage reveals how small shifts in our mind-set and habits can produce big gains at work, at home, and elsewhere.

The Female Advantage

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Author :
Publisher : Crown Currency
ISBN 13 : 0307789594
Total Pages : 321 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Female Advantage by : Sally Helgesen

Download or read book The Female Advantage written by Sally Helgesen and published by Crown Currency. This book was released on 2011-03-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Currency paperback -- Sally Helgesen's classic study of female leaders and how their strategies represent a highly successful revision of male leadership styles. Sixty thousand copies in print! In her bestselling 1990 book, Sally Helgesen discovered that men and women approach work in fundamentally different ways. Many of these differences hold distinct advantages for women, who excel at running organizations that foster creativity, cooperation, and intuitive decision-making power, necessities for companies of the twenty-first century. Helgesen's findings reveal that organizations run by women do not take the form of the traditional hierarchical pyranaid, but more closely resemble a web, where leaders reach out, not down, to form an interrelating matrix built around a central purpose. The strategy of the web concentrates power at the center by drawing others closer and by creating communities where information sharing is essential. She presents her findings through unique, closely detailed accounts of four successful women business leaders -- Frances Hesselbein of Girl Scouts USA, Barbara Grogan of Western Industrial Contractors, Nancy Badore of Ford Motor Company's Executive Development Center, and Dorothy Brunson of Brunson Communications. Helgesen observes their meetings, listens to their phone calls and conferences, and reads their correspondence. Her "diary studies" document how women leaders make decisions, schedule their days, gather and disperse information, motivate others, delegate tasks, structure their companies, hire, and fire. She chronicles how their experiences as women -- wives, mothers, friends, sisters, daughters -- contribute to their leadership style.

The Sales Advantage

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743250761
Total Pages : 305 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Sales Advantage by : J. Oliver Crom

Download or read book The Sales Advantage written by J. Oliver Crom and published by Simon and Schuster. This book was released on 2003-01-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

The Crucial Advantage

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Author :
Publisher :
ISBN 13 : 9780996787437
Total Pages : pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis The Crucial Advantage by : Steve Tarani

Download or read book The Crucial Advantage written by Steve Tarani and published by . This book was released on 2016-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Price Advantage

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471690023
Total Pages : 306 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis The Price Advantage by : Michael V. Marn

Download or read book The Price Advantage written by Michael V. Marn and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

Cultural Anthropology

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Author :
Publisher : Wadsworth
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Cultural Anthropology by : Richard Robbins

Download or read book Cultural Anthropology written by Richard Robbins and published by Wadsworth. This book was released on 1993 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forgetting

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Publisher : Crown
ISBN 13 : 0593136195
Total Pages : 241 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Forgetting by : Scott A. Small

Download or read book Forgetting written by Scott A. Small and published by Crown. This book was released on 2021-07-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of The Code Breaker and Leonardo da Vinci Who wouldn’t want a better memory? Dr. Scott Small has dedicated his career to understanding why memory forsakes us. As director of the Alzheimer’s Disease Research Center at Columbia University, he focuses largely on patients who experience pathological forgetting, and it is in contrast to their suffering that normal forgetting, which we experience every day, appears in sharp relief. Until recently, most everyone—memory scientists included—believed that forgetting served no purpose. But new research in psychology, neurobiology, medicine, and computer science tells a different story. Forgetting is not a failure of our minds. It’s not even a benign glitch. It is, in fact, good for us—and, alongside memory, it is a required function for our minds to work best. Forgetting benefits our cognitive and creative abilities, emotional well-being, and even our personal and societal health. As frustrating as a typical lapse can be, it’s precisely what opens up our minds to making better decisions, experiencing joy and relationships, and flourishing artistically. From studies of bonobos in the wild to visits with the iconic painter Jasper Johns and the renowned decision-making expert Daniel Kahneman, Small looks across disciplines to put new scientific findings into illuminating context while also revealing groundbreaking developments about Alzheimer’s disease. The next time you forget where you left your keys, remember that a little forgetting does a lot of good.

The Human Advantage

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Author :
Publisher : MIT Press
ISBN 13 : 0262333201
Total Pages : 271 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Human Advantage by : Suzana Herculano-Houzel

Download or read book The Human Advantage written by Suzana Herculano-Houzel and published by MIT Press. This book was released on 2016-03-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why our human brains are awesome, and how we left our cousins, the great apes, behind: a tale of neurons and calories, and cooking. Humans are awesome. Our brains are gigantic, seven times larger than they should be for the size of our bodies. The human brain uses 25% of all the energy the body requires each day. And it became enormous in a very short amount of time in evolution, allowing us to leave our cousins, the great apes, behind. So the human brain is special, right? Wrong, according to Suzana Herculano-Houzel. Humans have developed cognitive abilities that outstrip those of all other animals, but not because we are evolutionary outliers. The human brain was not singled out to become amazing in its own exclusive way, and it never stopped being a primate brain. If we are not an exception to the rules of evolution, then what is the source of the human advantage? Herculano-Houzel shows that it is not the size of our brain that matters but the fact that we have more neurons in the cerebral cortex than any other animal, thanks to our ancestors' invention, some 1.5 million years ago, of a more efficient way to obtain calories: cooking. Because we are primates, ingesting more calories in less time made possible the rapid acquisition of a huge number of neurons in the still fairly small cerebral cortex—the part of the brain responsible for finding patterns, reasoning, developing technology, and passing it on through culture. Herculano-Houzel shows us how she came to these conclusions—making “brain soup” to determine the number of neurons in the brain, for example, and bringing animal brains in a suitcase through customs. The Human Advantage is an engaging and original look at how we became remarkable without ever being special.

The Channel Advantage

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Author :
Publisher : Routledge
ISBN 13 : 1136359230
Total Pages : 228 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Channel Advantage by : Tim Furey

Download or read book The Channel Advantage written by Tim Furey and published by Routledge. This book was released on 2012-05-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.