The Cuttlefish Marketer

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Publisher :
ISBN 13 : 9781599324401
Total Pages : 202 pages
Book Rating : 4.3/5 (244 download)

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Book Synopsis The Cuttlefish Marketer by : Scott East

Download or read book The Cuttlefish Marketer written by Scott East and published by . This book was released on 2017-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today's world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean--the cuttlefish--marketers can go on the offensive and thrive.

INFOFISH Marketing Digest

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Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis INFOFISH Marketing Digest by :

Download or read book INFOFISH Marketing Digest written by and published by . This book was released on 1987 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economics of Production and Marketing in a Small-scale Fishery

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Publisher :
ISBN 13 :
Total Pages : 770 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Economics of Production and Marketing in a Small-scale Fishery by : Robert S. Pomeroy

Download or read book The Economics of Production and Marketing in a Small-scale Fishery written by Robert S. Pomeroy and published by . This book was released on 1989 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report of the Regional Consultation on Institutional Credit for Sustainable Fish Marketing, Capture and Management in Asia and the Pacific, Manila, Philippines, 3-7 July 1995

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789251038598
Total Pages : 156 pages
Book Rating : 4.0/5 (385 download)

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Book Synopsis Report of the Regional Consultation on Institutional Credit for Sustainable Fish Marketing, Capture and Management in Asia and the Pacific, Manila, Philippines, 3-7 July 1995 by : U. Tietze

Download or read book Report of the Regional Consultation on Institutional Credit for Sustainable Fish Marketing, Capture and Management in Asia and the Pacific, Manila, Philippines, 3-7 July 1995 written by U. Tietze and published by Food & Agriculture Org.. This book was released on 1996 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Australia

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Australia by :

Download or read book Marketing in Australia written by and published by . This book was released on 1989 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Export Marketing of Marine Products

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Publisher : Discovery Publishing House
ISBN 13 : 9788171415656
Total Pages : 288 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Export Marketing of Marine Products by : K. R. Mohana Rao

Download or read book Export Marketing of Marine Products written by K. R. Mohana Rao and published by Discovery Publishing House. This book was released on 2000 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

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Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis International Marketing by : Philip R. Cateora

Download or read book International Marketing written by Philip R. Cateora and published by Irwin Professional Publishing. This book was released on 1990 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Report of the Workshop on Financing Value-Added Production and Marketing of Fishery Products in Asia and the Pacific

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789251041635
Total Pages : 128 pages
Book Rating : 4.0/5 (416 download)

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Book Synopsis Report of the Workshop on Financing Value-Added Production and Marketing of Fishery Products in Asia and the Pacific by :

Download or read book Report of the Workshop on Financing Value-Added Production and Marketing of Fishery Products in Asia and the Pacific written by and published by Food & Agriculture Org.. This book was released on 1998 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

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Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9971988038
Total Pages : 113 pages
Book Rating : 4.9/5 (719 download)

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Book Synopsis International Marketing by : Sieh Lee Mei Ling

Download or read book International Marketing written by Sieh Lee Mei Ling and published by Institute of Southeast Asian Studies. This book was released on 1985 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.

Octopus, Squid, and Cuttlefish

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Publisher : University of Chicago Press
ISBN 13 : 022645956X
Total Pages : 225 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Octopus, Squid, and Cuttlefish by : Roger Hanlon

Download or read book Octopus, Squid, and Cuttlefish written by Roger Hanlon and published by University of Chicago Press. This book was released on 2018-10-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cephalopods are often misunderstood creatures. Three biologists set the record straight."—Science News Largely shell-less relatives of clams and snails, the marine mollusks in the class Cephalopoda—Greek for “head-foot”—are colorful creatures of many-armed dexterity, often inky self-defense, and highly evolved cognition. They are capable of learning, of retaining information—and of rapid decision-making to avoid predators and find prey. They have eyes and senses rivaling those of vertebrates like birds and fishes, they morph texture and body shape, and they change color faster than a chameleon. In short, they captivate us. From the long-armed mimic octopus—able to imitate the appearance of swimming flounders and soles—to the aptly named flamboyant cuttlefish, whose undulating waves of color rival the graphic displays of any LCD screen, there are more than seven hundred species of cephalopod. Featuring a selection of species profiles, Octopus, Squid, and Cuttlefish reveals the evolution, anatomy, life history, behaviors, and relationships of these spellbinding animals. Their existence proves that intelligence can develop in very different ways: not only are cephalopods unusually large-brained invertebrates, they also carry two-thirds of their neurons in their arms. A treasure trove of scientific fact and visual explanation, this worldwide illustrated guide to cephalopods offers a comprehensive review of these fascinating and mysterious underwater invertebrates—from the lone hunting of the octopus, to the social squid, and the prismatic skin signaling of the cuttlefish.

Marine Fisheries Review

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Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marine Fisheries Review by :

Download or read book Marine Fisheries Review written by and published by . This book was released on 1990 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business-to-Business Marketing

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Publisher : SAGE Publications Limited
ISBN 13 : 1529678021
Total Pages : 340 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Business-to-Business Marketing by : Ross Brennan

Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE Publications Limited. This book was released on 2024-02-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Shark Utilization, Marketing and Trade

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789251043615
Total Pages : 484 pages
Book Rating : 4.0/5 (436 download)

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Book Synopsis Shark Utilization, Marketing and Trade by : Stefania Vannuccini

Download or read book Shark Utilization, Marketing and Trade written by Stefania Vannuccini and published by Food & Agriculture Org.. This book was released on 1999 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharks are only a small proportion of world recorded fish landings, but they are a versatile and valuable resource. They sustain important fisheries in several countries and are a cheap but valuable source of protein for coastal communities dependent on subsistence fisheries. Sharks are exploited for their meat, fins, teeth, cartilage, liver and other internal organs. This report details species used and methods of preparation for various purposes.

Marketing in France

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Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing in France by :

Download or read book Marketing in France written by and published by . This book was released on 1978 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aquaculture, Economics and Marketing

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Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Aquaculture, Economics and Marketing by : Alice E. Exner

Download or read book Aquaculture, Economics and Marketing written by Alice E. Exner and published by . This book was released on 1991 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethnic Hospitality Marketing

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Publisher : Taylor & Francis
ISBN 13 : 1000855511
Total Pages : 160 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Ethnic Hospitality Marketing by : Elena Chatzopoulou

Download or read book Ethnic Hospitality Marketing written by Elena Chatzopoulou and published by Taylor & Francis. This book was released on 2023-03-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.

Marketing in Australia

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Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Australia by : Nancy H. Keely

Download or read book Marketing in Australia written by Nancy H. Keely and published by . This book was released on 1981 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: