The Creativity Leap

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088273
Total Pages : 118 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creativity Leap by : Natalie Nixon

Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Leap

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471454532
Total Pages : 257 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Leap by : Bob Schmetterer

Download or read book Leap written by Bob Schmetterer and published by John Wiley & Sons. This book was released on 2003-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Strategic Design Thinking

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628924969
Total Pages : 273 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Strategic Design Thinking by : Natalie W. Nixon

Download or read book Strategic Design Thinking written by Natalie W. Nixon and published by Bloomsbury Publishing USA. This book was released on 2017-10-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Mental Leaps

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Author :
Publisher : MIT Press
ISBN 13 : 9780262581448
Total Pages : 340 pages
Book Rating : 4.5/5 (814 download)

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Book Synopsis Mental Leaps by : Keith J. Holyoak

Download or read book Mental Leaps written by Keith J. Holyoak and published by MIT Press. This book was released on 1996-01-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analogy—recalling familiar past situations to deal with novel ones—is a mental tool that everyone uses. Analogy can provide invaluable creative insights, but it can also lead to dangerous errors. In Mental Leaps two leading cognitive scientists show how analogy works and how it can be used most effectively. Keith Holyoak and Paul Thagard provide a unified, comprehensive account of the diverse operations and applications of analogy, including problem solving, decision making, explanation, and communication. Holyoak and Thagard present their own theory of analogy, considering its implications for cognitive science in general, and survey examples from many other domains. These include animal cognition, developmental and social psychology, political science, philosophy, history of science, anthropology, and literature. Understanding how we draw analogies is important for people interested in the evolution of thinking in animals and in children; for those whose focus is on either creative thinking or errors of everyday reasoning; for those concerned with how decisions are made in law, business, and politics; and for those striving to improve education. Mental Leaps covers all of this ground, emphasizing the principles that govern the use of analogy and keeping technical matters to a minimum. A Bradford Book

Making the Creative Leap Beyond

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Author :
Publisher :
ISBN 13 : 9780930222093
Total Pages : 286 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis Making the Creative Leap Beyond by : Ellis Paul Torrance

Download or read book Making the Creative Leap Beyond written by Ellis Paul Torrance and published by . This book was released on 1999 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Take the Leap

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Author :
Publisher : Mango Media
ISBN 13 : 1609257952
Total Pages : 178 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Take the Leap by : Heather McCloskey Beck

Download or read book Take the Leap written by Heather McCloskey Beck and published by Mango Media. This book was released on 2013-10-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t just imagine the life you want, start living it right now with this guide to putting your dreams into practice every day. Inspirational author and speaker Heather McCloskey Beck wants you to know that there's nothing more important than figuring out what makes your heart sing—and doing it every day. So many of us have been trained to think it's not “responsible” to prioritize doing what we love, that there are more important things to life than feeling fulfilled. Yet we yearn for a more creative, engaged life. Beck, a popular Huffington Post columnist and creator of the global peace movement, Peace Flash, offers guidance, stories, and dozens of practical suggestions for how to take the leap into the life you were meant to live. If you've forgotten what makes you tick, Heather will help you rediscover it. If you know what it is but aren't doing it, she'll help you clear a path. Starting with just fifteen minutes. Today.

Leap

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Author :
Publisher : Vintage
ISBN 13 : 1101912421
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Leap by : Terry Tempest Williams

Download or read book Leap written by Terry Tempest Williams and published by Vintage. This book was released on 2015-03-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Leap, Terry Tempest Williams, award-winning author of Refuge, offers a sustained meditation on passion, faith, and creativity-based upon her transcendental encounter with Hieronymus Bosch's medieval masterpiece The Garden of Delights. Williams examines this vibrant landscape with unprecedented acuity, recognizing parallels between the artist's prophetic vision and her own personal experiences as a Mormon and a naturalist. Searing in its spiritual, intellectual, and emotional courage, Williams's divine journey enables her to realize the full extent of her faith and through her exquisite imagination opens our eyes to the splendor of the world.

Conscious Creativity

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Author :
Publisher : Leaping Hare Press
ISBN 13 : 1782406344
Total Pages : 163 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Conscious Creativity by : Philippa Stanton

Download or read book Conscious Creativity written by Philippa Stanton and published by Leaping Hare Press. This book was released on 2019-01-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Crammed with practical ideas, inspirational images & creative exercises, Conscious Creativity leads the reader through the process of establishing what kind of creative you are..." - Mslexia "The purpose of this book is to enable you to look at things in an alternative and more substantial way, so that you arrive at composition through genuine interest." - Juno magazine “Philippa Stanton is passionate about people connecting to their innate creativity and has distilled these incredible techniques and ideas on how we can tap into that. Philippa is a massively successful Instagramer at @5ftinf and yet she is only too aware how these little two dimensional squares can limit our experiences and restrict our creativity, so it’s not without a little irony that she’s written a book to encourage people to step away from their screens and connect more with the 3D world. It’s a fascinating subject and I wholeheartedly recommend the book for anyone who’s working in the creative industry or is curious about the world around them." - Sophie Robinson (DIY SOS, the Great British Interior Design Challenge, This Morning) How often do you notice the texture of a painted wall or the scent of a friend’s house and, importantly, how they make you feel? Connect your observations and your emotions and transform your creative practice with this essential toolbox packed full of exercises, tips, stunning images and personal experiences from dynamic artist Philippa Stanton. There is creativity in all of us, but it can easily be buried beneath our everyday concerns, or need a spark to bring it back to life. Whether you’ve lost your mojo or just need some fresh ideas, artist and photographer Philippa Stanton’s lively guide will stimulate your imagination and reinvigorate your creative life. Conscious Creativity will help you fully appreciate what is around you, opening all your senses to the beauty you may not notice every day, and showing you how to capture it. Simple, engaging exercises that encourage observation and experimentation will give you an insight into your own aesthetics as you take a conscious step to note the colours, shapes, shadows, sounds and textures that fill your world and how they make you feel. Bursting with practical ideas and inspirational images, Conscious Creativity shows you how to unlock your potential, learn to use your natural curiosity and take a leap into the most creative time of your life.

The Creativity Leap

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088265
Total Pages : 161 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creativity Leap by : Natalie Nixon

Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Leap

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Author :
Publisher :
ISBN 13 : 9781541758018
Total Pages : 0 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Leap by : Howard Yu

Download or read book Leap written by Howard Yu and published by . This book was released on 2020-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Taking the Leap

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 1473657512
Total Pages : 250 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Taking the Leap by : Kasia Wezowski

Download or read book Taking the Leap written by Kasia Wezowski and published by Nicholas Brealey. This book was released on 2017-10-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into three sections: Finding Yourself and Your Purpose, Finding Your Clients, and Finding Success, Taking the Leap provides relevant and practical advice from twenty-four well-known coaches who have built sustainable coaching businesses whole doing what they love-helping people. Success tips and strategies from global, coaching masters infused with their own personal accounts of how they got their start: MARSHALL GOLDSMITH on becoming a better businessperson JACK CANFIELD on continuous improvement KIERON SWEENEY on promoting yourself HEATHER RAMSEY on selecting a business model MARK THOMPSON on partnering with industry leaders and influencers KELVIN LIM on specialization JOHN DEMARTINI on putting your mission first PATRYK WEZOWSKI on scaling your business MARC STEINBERG on inner wisdom MIRNA BACUN on leveraging LinkedIn VISHEN LAKHIANI on building a visionary business

Leap Write In!

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Author :
Publisher : Shambhala Publications
ISBN 13 : 1611800153
Total Pages : 289 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis Leap Write In! by : Karen Benke

Download or read book Leap Write In! written by Karen Benke and published by Shambhala Publications. This book was released on 2013-04-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invite your jittery mind into quiet slips of timed or untimed writing experiments that are designed to encourage your timid heart to forge forgotten feelings and entice your shy-self to make friends with emerging emotions. With a bounty of prompts to select from, you’ll be inspired to explore all the wacky, confusing, brave, soul-stirring wonderings and wanderings of your emerging life’s inner treasure in a way that’s sure to unleash what you most need to say. In this book you’ll find: • On-the-Spot Drops that offer quick “free-fall” prompts on different themes, such as short-winded poems and seven-line stories. • Mini Memoirs to unlock personal narrative to share, or not. • Suddenly a Story suggestions to explore feelings and states of being like fear, reluctance, compassion, kindness, anxiety, anger, jealousy, happiness, and more. • Surprise Yourself Surveys for those who think they know everything about themselves. • Untie-Your-Mind Word Lists to jump-start stalled imaginations. • Definition Decoders to introduce new ideas and styles of writing. Created especially for tweens, teens, and other earthlings, this book provides you with a chance to create imaginative poems, stories, fragments, and real-life on-the-spot sketches. All that’s required is that you take a breath, relax, reset, and leap write in!

Creativity, Inc. (The Expanded Edition)

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Author :
Publisher : Random House
ISBN 13 : 0593594657
Total Pages : 366 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Quantum Leap Thinking

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402229747
Total Pages : 288 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Quantum Leap Thinking by : James J Mapes

Download or read book Quantum Leap Thinking written by James J Mapes and published by Sourcebooks, Inc.. This book was released on 2003-04-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You've certainly hit the nail on the head. If I had read Quantum Leap Thinking at the age of 20, I could have saved many, many mistakes and a helluva lot of wasted effort."— Clive Cussler, bestselling author Positive change can happen in sudden and profound leaps. Quantum Leap Thinking provides the foundation for breakthrough thinking that will trigger astonishing growth in your personal and professional life. • What if it was possible to break through fear and make positive changes in your life in an instant by a simple shift in your thinking? • What if you could lower your anxiety in a matter of seconds by changing your perceptions? • How would your life change if you had unshakable motivation for whatever you chose to do? Quantum Leap Thinking is the key to unlocking the door to new-found potential and peak performance. "An extraordinary guide to thinking your way to the next level in your life, within your career, your relationships or your self."—Joan Lunden, journalist and author "Quantum Leap Thinking [is] an opportunity to get our energy out and target it in the direction of great productivity, leaving us with a feeling of accomplishment."— Leon Tec, M.D., author of The Fear of Success and Targets

The Intelligent Social Change Journey

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Author :
Publisher :
ISBN 13 : 9781949829235
Total Pages : 96 pages
Book Rating : 4.8/5 (292 download)

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Book Synopsis The Intelligent Social Change Journey by : David Bennet

Download or read book The Intelligent Social Change Journey written by David Bennet and published by . This book was released on 2018-12-23 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Social Change Journey (ISCJ) is a developmental journey of the body, mind and heart, moving from the heaviness of cause-and-effect linear extrapolations, to the fluidity of co-evolving with our environment, to the lightness of breathing our thought and feelings into reality. Grounded in development of our mental faculties, these are phase changes, each building on and expanding previous learning in our movement toward intelligent activity. We are on this journey together. This is very much a social journey. Change does not occur in isolation. This is the foundation book for the Possibilities that are YOU! series published under Conscious Look Books. These 22 little books are conversational in nature, taking full advantage of your lived experience to share what can sometimes be difficult concepts to grab onto. But, you are ready. We live in a world that is tearing itself apart, where people are out of control, rebelling from years of real and perceived abuse and suppression of thought. Yet, this chaos offers us as a humanity the opportunity to make a giant leap forward! By opening ourselves to ourselves, we are able to fully explore who we are. With that exploration comes a glimmer of hope as we begin to reclaim the power of each and every mind developed by the lived human experience! This little book and the 22 volumes of the Possibilities that are YOU! series are pulled from the larger body of work: The Profundity and Bifurcation of Change, Parts I-V, published in 2017. For those who wish a full in-depth experience of the material, these five books are available on Amazon.

The Big Leap

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Author :
Publisher : Harper Collins
ISBN 13 : 0061735345
Total Pages : 230 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Big Leap by : Gay Hendricks

Download or read book The Big Leap written by Gay Hendricks and published by Harper Collins. This book was released on 2009-04-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us believe that we will finally feel satisfied and content with our lives when we get the good news we have been waiting for, find a healthy relationship, or achieve one of our personal goals. However, this rarely happens. Good fortune is often followed by negative emotions that overtake us and result in destructive behaviors. "I don't deserve this," "this is too good to be true," or any number of harmful thought patterns prevent us from experiencing the joy and satisfaction we have earned. Sound familiar? This is what New York Times bestselling author Gay Hendricks calls the Upper Limit Problem, a negative emotional reaction that occurs when anything positive enters our lives. The Upper Limit Problem not only prevents happiness, but it actually stops us from achieving our goals. It is the ultimate life roadblock. In The Big Leap, Hendricks reveals a simple yet comprehensive program for overcoming this barrier to happiness and fulfillment, presented in a way that engages both the mind and heart. Working closely with more than one thousand extraordinary achievers in business and the arts—from rock stars to Fortune 500 executives—whose stories are featured in these pages, the book describes the four hidden fears that are at the root of the Upper Limit Problem. The Big Leap delivers a proven method for first identifying which of these four fears prevents us from reaching our personal upper limit, and then breaking through that limitation to achieve what Hendricks refers to as our Zone of Genius. Hendricks provides a clear path for achieving our true potential and attaining not only financial success but also success in love and life.

Taking the Leap

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Author :
Publisher : Chronicle Books
ISBN 13 : 9780811818155
Total Pages : 228 pages
Book Rating : 4.8/5 (181 download)

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Book Synopsis Taking the Leap by : Cay Lang

Download or read book Taking the Leap written by Cay Lang and published by Chronicle Books. This book was released on 1998-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers artists advice on creating a portfolio, planning a career strategy, staging art exhibitions, and making useful connections.