Author : Robert Goldsborough
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.3/5 (91 download)
Book Synopsis The Crain Adventure by : Robert Goldsborough
Download or read book The Crain Adventure written by Robert Goldsborough and published by N T C Business Books. This book was released on 1992 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crain's arrival in Chicago in 1916 with, "only a few thousand dollars in capital and a great deal of optimism," this book chronicles Crain's first successes in trade magazine publishing, building up to the birth of what was to become the Company's flagship publication, Advertising Age. From the launch of Ad Age at the onset of the Depression, through the stormy years of World War II, and into the postwar economic boom, this book shows how, buoyed by G. D. Crain's boundless enthusiasm and sound business acumen, the magazine survived and prospered to become the international newspaper of marketing.