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Author : Claude Giles Brodhecker
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.3/5 ( download)
Download or read book The Country Newspaper as an Advertising Medium written by Claude Giles Brodhecker and published by . This book was released on 1922 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Giles Brodhecker
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (339 download)
Download or read book The Country Newspaper as an Advertising Medium written by Claude Giles Brodhecker and published by . This book was released on 1922 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Newspaper Publishers Association. Bureau of Advertising
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Newspaper Publishers Association. Bureau of Advertising
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (422 download)
Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.3/5 ( download)
Download or read book Editor & Publisher written by and published by . This book was released on 1922 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Author : American Newspaper Publishers Association. Bureau of Advertising
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (422 download)
Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Henry Edward Hawkins
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (318 download)
Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.:/5 (891 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1910 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry D. Kelley
Publisher : Taylor & Francis
ISBN 13 : 1000814564
Total Pages : 312 pages
Book Rating : 4.0/5 (8 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Author : Larry D. Kelly
Publisher : Routledge
ISBN 13 : 1317477618
Total Pages : 280 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Media Planning written by Larry D. Kelly and published by Routledge. This book was released on 2015-02-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book The Newspaper, as an Advertising Medium. A Handbook of the Newspaper in North America, Its Beginnings, Its Development, Its Service to the Public, and Its Usefulness to Buyers of Advertising written by and published by . This book was released on 1940 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pettingill, firm, newspaper advertising agents
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.F/5 ( download)
Download or read book Pettengill's Newspaper Directory and Advertisers' Hand-book ... written by Pettingill, firm, newspaper advertising agents and published by . This book was released on 1877 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rowell, George Presbury & Co
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1038 pages
Book Rating : 4.:/5 (29 download)
Download or read book Ayer Directory, Newspapers, Magazines and Trade Publications written by and published by . This book was released on 1884 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deepak Gupta
Publisher : Mittal Publications
ISBN 13 : 9788170999874
Total Pages : 696 pages
Book Rating : 4.9/5 (998 download)
Download or read book Handbook Of Advertising Media And Public Relations written by Deepak Gupta and published by Mittal Publications. This book was released on 2005 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on the post office and post roads
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.F/5 ( download)
Download or read book Newspaper Circulation Statements. Hearings Before the Full Committee and Subcommittee No.2 ... on H.R. 1121 and H.R. 2543... Mar. 16 and May 16, 1945. (79-1). written by United States. Congress. House. Committee on the post office and post roads and published by . This book was released on 1945 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Post Office and Post Roads
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.0/5 (13 download)
Download or read book Newspaper Circulation Statements written by United States. Congress. House. Committee on Post Office and Post Roads and published by . This book was released on 1945 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
