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The Corporate Media Toolkit
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Book Synopsis The Corporate Media Toolkit by : Ray DiZazzo
Download or read book The Corporate Media Toolkit written by Ray DiZazzo and published by Taylor & Francis. This book was released on 2017-06-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.
Book Synopsis The Media Studies Toolkit by : Michael Z. Newman
Download or read book The Media Studies Toolkit written by Michael Z. Newman and published by Routledge. This book was released on 2022-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies. Across ten chapters, Newman examines topics from text and audience to citizenship and consumerism, drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media, and popular music and video sharing platforms with journalism and search engines. While the book takes a critical, cultural approach, it covers topics that apply across many kinds of media scholarship, bridging the humanities and the social sciences and looking at media as a global phenomenon. It considers media in relation to society and its unequal structures of power, and relates media representations to their conditions of production in media industries and consumption in the everyday lives of audiences and users. Spanning the historical periods of mass media and online participatory culture, it also probes assumptions about media that were formulated in a previous era and looks at how to update our thinking to address an ever-changing digital mediascape. With its clear and accessible style, this book is tailor-made for undergraduate students of media, communication, and cultural studies, as well as anyone who would like to better understand media.
Book Synopsis The Professional Communications Toolkit by : D. Joel Whalen
Download or read book The Professional Communications Toolkit written by D. Joel Whalen and published by SAGE Publications. This book was released on 2006-12-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it's one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Book Synopsis The Career Toolkit: Essential Skills for Success That No One Taught You by : Mark Allan Herschberg
Download or read book The Career Toolkit: Essential Skills for Success That No One Taught You written by Mark Allan Herschberg and published by . This book was released on 2021-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networking, negotiating, communicating, leading, career planning--all skills critical to your career success. But did anyone ever teach you these skills? The Career Toolkit will help you master these vital skills and yield outsized returns for your career and your income. Every chapter is packed with dozens of actionable principles, exercises, and practices that will accelerate your success. It's a multivitamin for your career! The Career Toolkit shows you how to design and execute your personal plan to achieve the career you deserve, including: Negotiating a job offer. (This alone will pay for the book.) Creating a dynamic career strategy. Building a high-value network. Developing the fundamental leadership skills that matter most. Managing teams effectively, even as an individual contributor.
Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden
Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid
Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
Book Synopsis The New PR Toolkit by : Deirdre Breakenridge
Download or read book The New PR Toolkit written by Deirdre Breakenridge and published by FT Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Book Synopsis GMAT Official Advanced Questions by : GMAC (Graduate Management Admission Council)
Download or read book GMAT Official Advanced Questions written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2019-09-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: GMAT Official Advanced Questions Your GMAT Official Prep collection of only hard GMAT questions from past exams. Bring your best on exam day by focusing on the hard GMAT questions to help improve your performance. Get 300 additional hard verbal and quantitative questions to supplement your GMAT Official Guide collection. GMAT Official Advance Questions: Specifically created for those who aspire to earn a top GMAT score and want additional prep. Expand your practice with 300 additional hard verbal and quantitative questions from past GMAT exams to help you perform at your best. Learn strategies to solve hard questions by reviewing answer explanations from subject matter experts. Organize your studying with practice questions grouped by fundamental skills Help increase your test-taking performance and confidence on exam day knowing you studied the hard GMAT questions. PLUS! Your purchase includes online resources to further your practice: Online Question Bank: Create your own practice sets online with the same questions in GMAT Official Advance Questions to focus your studying on specific fundamental skills. Mobile App: Access your Online Question Bank through the mobile app to never miss a moment of practice. Study on-the-go and sync with your other devices. Download the Online Question Bank once on your app and work offline. This product includes: print book with a unique access code and instructions to the Online Question Bank accessible via your computer and Mobile App.
Book Synopsis The Library Marketing Toolkit by : Ned Potter
Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Book Synopsis The Controller's Toolkit by : Christine H. Doxey
Download or read book The Controller's Toolkit written by Christine H. Doxey and published by John Wiley & Sons. This book was released on 2021-02-03 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get practical tools and guidance for financial controllership you can put to immediate use The Controller’s Toolkit delivers a one-of-a-kind collection of templates, checklists, review sheets, internal controls, policies, and procedures that will form a solid foundation for any new or established financial controller. You’ll get the tools and information you need to master areas like business ethics, corporate governance, regulatory compliance, risk management, security, IT processes, and financial operations. All of the tools contained in this indispensable book were recommended by corporate and business unit controllers from small to medium-sized companies and large, multinational firms. You will benefit from master-level guidance in areas like: Ethics, Codes of Conduct, and the “Tone at the Top” to support ethical behavior The operational and financial aspects of corporate governance The importance of the Committee of Sponsoring Organizations of the Treadway Commission Framework The requirement for entity-level controls The importance of linking the business plan with the budget process The Controller’s Toolkit also belongs on the bookshelves of finance and accounting students, executives, and managers who wish to know more about the often-complex world of financial controls.
Book Synopsis The Manager's Communication Toolkit by : Tina Kuhn
Download or read book The Manager's Communication Toolkit written by Tina Kuhn and published by Greenleaf Book Group. This book was released on 2019-02-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Communicate with Difficult People in the Workplace and Successfully Lead Any Personality Type This is a clear and practical guide to high performance business communication. Successful managers keep their organizations and teams focused on their goals and avoid the mire of drama and frustration. This book teaches managers how to deal with the most difficult people, listen and respond to others, resolve conflict, and be a stronger leader. In The Manager’s Communication Toolkit, Tina Kuhn, an accomplished Senior Executive with 35 years of expertise in organizational transformation, introduces hands-on strategies for dealing with the ten most challenging personality types: the Manipulator, Gossiper, Naysayer, Controller, Perfectionist, Yes-Man, Drama Queen, Recluse, Whiner, and Liar. Dividing the book into three parts, she breaks down the different communication tools, illustrates techniques for working purposefully and skillfully with the personalities she profiles, and shows readers how to explore their own communication and management styles. This book is for anyone who needs to communicate with others at work—bosses, coworkers, subordinates, and customers. It provides a framework to have less conflict, better communication, and stronger leadership techniques. Ultimately, it can positively influence all relationships: at work, home, school, or anywhere else.
Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll
Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker
Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2017-10-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Book Synopsis Penetration Tester's Open Source Toolkit by : Jeremy Faircloth
Download or read book Penetration Tester's Open Source Toolkit written by Jeremy Faircloth and published by Elsevier. This book was released on 2011-07-18 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Penetration testing is often considered an art as much as it is a science, but even an artist needs the right brushes to do the job well. Many commercial and open source tools exist for performing penetration testing, but it's often hard to ensure that you know what tools are available and which ones to use for a certain task. Through the next ten chapters, we'll be exploring the plethora of open source tools that are available to you as a penetration tester, how to use them, and in which situations they apply. Open source tools are pieces of software which are available with the source code so that the software can be modified and improved by other interested contributors. In most cases, this software comes with a license allowing for distribution of the modified software version with the requirement that the source code continue to be included with the distribution. In many cases, open source software becomes a community effort where dozens if not hundreds of people are actively contributing code and improvements to the software project. This type of project tends to result in a stronger and more valuable piece of software than what would often be developed by a single individual or small company. While commercial tools certainly exist in the penetration testing space, they're often expensive and, in some cases, too automated to be useful for all penetration testing scenarios. There are many common situations where the open source tools that we will be talking about fill a need better and (obviously) more cost effectively than any commercial tool. The tools that we will be discussing throughout this book are all open source and available for you to use in your work as a penetration tester"--
Book Synopsis The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by : Beth Goldstein
Download or read book The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! written by Beth Goldstein and published by McGraw Hill Professional. This book was released on 2007-08-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
Download or read book Get Connected written by Starr Hall and published by Entrepreneur Press. This book was released on 2009-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Why • Keep in contact with current clients • Reach millions of potential clients • Share your business news • Be a voice in your industry • Manage your company reputation • Communicate with employees and partners • Build your client list • Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today’s hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry—investing nothing more than minutes a day! ? Identify the best social-site matches for your business ? Brand your online profile using customizing features ? Develop content that increases your search engine exposure ? Practice proven techniques to engage and attract quality customers ? Use unique strategies to maintain and improve your company’s reputation ? Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques
Book Synopsis The Gamification Toolkit by : Kevin Werbach
Download or read book The Gamification Toolkit written by Kevin Werbach and published by University of Pennsylvania Press. This book was released on 2015-05-05 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera. Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.
