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Author : Michael Gira
Publisher : 2.13.61 Publications
ISBN 13 : 9781880985267
Total Pages : 0 pages
Book Rating : 4.9/5 (852 download)
Download or read book The Consumer written by Michael Gira and published by 2.13.61 Publications. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deborah Davis
Publisher : Univ of California Press
ISBN 13 : 9780520216402
Total Pages : 388 pages
Book Rating : 4.2/5 (164 download)
Download or read book The Consumer Revolution in Urban China written by Deborah Davis and published by Univ of California Press. This book was released on 2000-01-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.
Author : Juliet Schor
Publisher : The New Press
ISBN 13 : 1595587586
Total Pages : 502 pages
Book Rating : 4.5/5 (955 download)
Download or read book The Consumer Society Reader written by Juliet Schor and published by The New Press. This book was released on 2011-07-26 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor
Author : Neva R. Goodwin
Publisher : Island Press
ISBN 13 : 1597267902
Total Pages : 423 pages
Book Rating : 4.5/5 (972 download)
Download or read book The Consumer Society written by Neva R. Goodwin and published by Island Press. This book was released on 2013-04-16 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
Author :
Publisher : Workman Publishing
ISBN 13 : 9780761112273
Total Pages : 772 pages
Book Rating : 4.1/5 (122 download)
Download or read book The Consumer Bible written by and published by Workman Publishing. This book was released on 1998-01-01 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on saving time and money on food, health care, home, automobiles, finances, clothing, telephones, child care, vacations, lawyers, and funerals
Author : Ethan Porter
Publisher : Oxford University Press, USA
ISBN 13 : 0197526780
Total Pages : 209 pages
Book Rating : 4.1/5 (975 download)
Download or read book The Consumer Citizen written by Ethan Porter and published by Oxford University Press, USA. This book was released on 2020-11-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology. And political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer-citizen: A person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer-citizens has implications for a broad array of topics related to public opinion and political behaviour. More than a dozen new experiments make clear that appealing to the consumer-citizen as consumer-citizen can increase trust in government, improve attitudes toward taxes, and enhance political knowledge. Indeed, such appeals can even cause people to sign up for government-sponsored health insurance. However, the consumer-citizen may also prefer candidates whose policies would explicitly undercut their own self-interest. Two concepts from consumer psychology, consumer fairness and operational transparency, are especially useful for understanding the consumer citizen. Although the rise of the consumer-citizen may trouble democratic theorists, the lessons of the consumer-citizen can be applied to a new approach to civic education, with the aim of enriching democracy and public life"--
Author : Pepe Martínez
Publisher : Kogan Page Publishers
ISBN 13 : 0749465719
Total Pages : 200 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Consumer Mind written by Pepe Martínez and published by Kogan Page Publishers. This book was released on 2012-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Author : Michael Dawson
Publisher : University of Illinois Press
ISBN 13 : 9780252028090
Total Pages : 228 pages
Book Rating : 4.0/5 (28 download)
Download or read book The Consumer Trap written by Michael Dawson and published by University of Illinois Press. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--BOOK JACKET.
Author : Wendy Wiedenhoft Murphy
Publisher : SAGE Publications
ISBN 13 : 148335816X
Total Pages : 264 pages
Book Rating : 4.4/5 (833 download)
Download or read book Consumer Culture and Society written by Wendy Wiedenhoft Murphy and published by SAGE Publications. This book was released on 2016-07-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Author : Michael Kwass
Publisher : Cambridge University Press
ISBN 13 : 1009234382
Total Pages : 275 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Consumer Revolution, 1650–1800 written by Michael Kwass and published by Cambridge University Press. This book was released on 2022-02-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how our choices in the marketplace can affect public issues. How did we get here? This volume advances a bold new interpretation of the 'consumer revolution' of the eighteenth century, when European elites, middling classes, and even certain labourers purchased unprecedented quantities of clothing, household goods, and colonial products. Michael Kwass adopts a global perspective that incorporates the expansion of European empires, the development of world trade, and the rise of plantation slavery in the Americas. Kwass analyses the emergence of Enlightenment material cultures, contentious philosophical debates on the morality of consumption, and new forms of consumer activism to offer a fresh interpretation of the politics of consumption in the age of abolitionism and the Atlantic Revolutions.
Author : Alan Thein Durning
Publisher : W. W. Norton & Company
ISBN 13 : 9780393308914
Total Pages : 204 pages
Book Rating : 4.3/5 (89 download)
Download or read book How Much is Enough? written by Alan Thein Durning and published by W. W. Norton & Company. This book was released on 1992 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: It discusses the use of resources, pollution, and the distortions created in the economies of both wealthy industrialized nations and Third World countries.
Author : Chuck Martin
Publisher : St. Martin's Press
ISBN 13 : 1137356243
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)
Download or read book Mobile Influence written by Chuck Martin and published by St. Martin's Press. This book was released on 2013-06-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Author : Richard E. Gottlieb
Publisher :
ISBN 13 : 9781402422614
Total Pages : 1222 pages
Book Rating : 4.4/5 (226 download)
Download or read book Consumer Financial Services Answer Book (2015 Edition) written by Richard E. Gottlieb and published by . This book was released on 2014 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)
Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
Author : Colston Estey Warne
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.F/5 ( download)
Download or read book The Consumer Movement written by Colston Estey Warne and published by . This book was released on 1993 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Davidson
Publisher : Broadway
ISBN 13 : 9780767915021
Total Pages : 228 pages
Book Rating : 4.9/5 (15 download)
Download or read book Consumer Joe written by Paul Davidson and published by Broadway. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the bestselling tradition of "The Lazlow Letters" and "Letters from a Nut," screenwriter Paul Davidson has been firing off humble but humorous letters to Fortune 500 companies to find answers to such hot-button questions like why hasn't Minute Maid begun to sell an all pulp, juice-free product yet, and whether it's safe to microwave a bowl of Marshmallow Fluff on high for ten minutes. And the funny thing is . . . consumer-care departments everywhere have been writing back to him, addressing his queries with deadpan seriousness. Collecting dozens of selections from Davidson's funniest correspondence, "Consumer Joe" uncovers why a box of fifty envelopes only contained forty-seven and how colorblind people are supposed to tell whether their Ziploc baggies ("yellow and blue makes green") are properly sealed, while making numerous product-improvement suggestions along the way (such as adding Tuna Melt flavor to the Jamba Juice product line). Taking aim at the increasingly advertising-sponsored society, "Consumer Joe" features utterly absurd but irresistible missives to companies ranging from Barnes & Noble and Fed-Ex to Southwest Airlines and Taco Bell. Full of kvetches we all can relate to, "Consumer Joe" is poised to become the patron saint of every beleaguered shopper.
Author : Bernard Dubois
Publisher : FT Prenticehall
ISBN 13 : 9780136163688
Total Pages : 323 pages
Book Rating : 4.1/5 (636 download)
Download or read book Understanding the Consumer written by Bernard Dubois and published by FT Prenticehall. This book was released on 2000 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This translation of a prize-winning text examines the essentials of consumer behaviour from a European perspective. It features clearly formulated learning objectives and keywords at the beginning of each chapter.
