The Comprehensive Guide To The Metaverse Unleashing The Power Of The Digital Universe

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The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe

Author : Rick Spair
Publisher : Rick Spair
ISBN 13 :
Total Pages : 275 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe by : Rick Spair

Download or read book The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe written by Rick Spair and published by Rick Spair. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe." In this book, we embark on an extraordinary exploration of the Metaverse—an interconnected digital realm that holds the potential to revolutionize the way we live, work, and interact with one another. The concept of the Metaverse has captured the imagination of many, symbolizing a future where the boundaries between the physical and virtual worlds blur, where immersive experiences, artificial intelligence, and advanced technologies converge to create new dimensions of possibilities. It is a realm where people can engage, collaborate, and create in ways previously unimaginable. In this comprehensive guide, we invite you to delve deep into the Metaverse, uncovering its intricate tapestry, and understanding its far-reaching implications. From its origins and evolution to its impact on industries and society, we leave no stone unturned as we explore the vast landscapes of this digital universe. Our journey begins with a foundational understanding of the Metaverse, examining its concept, history, and the driving forces behind its rapid emergence. We delve into the evolution of this immersive realm and its transformative potential, painting a vivid picture of how it can reshape our daily lives and the very fabric of industries. As we progress, we equip you with practical knowledge on navigating the Metaverse, familiarizing yourself with its platforms, ecosystems, and user interfaces. We guide you in designing your digital persona, creating avatars that reflect your identity and values. You will discover tips and strategies for exploring virtual worlds, engaging with interactive elements, and building virtual communities that transcend geographical boundaries. But the Metaverse is more than just entertainment and virtual experiences. It is a realm of opportunities, where industries such as education, healthcare, finance, and manufacturing find new pathways for innovation and growth. We delve into the specific applications and opportunities within these sectors, providing insights on how to leverage the Metaverse to drive positive change and unlock untapped potential. Ethical considerations and responsible practices are at the forefront of our discussions. We explore the importance of privacy, security, and data ethics within the Metaverse, guiding you on best practices to safeguard your personal information and promote inclusivity, diversity, and digital citizenship. We address the challenges and opportunities of this digital landscape, empowering you to navigate the Metaverse with integrity and responsibility. Furthermore, we peer into the future, envisioning the limitless possibilities that lie ahead. We explore emerging technologies, the convergence of augmented and virtual reality, the integration of artificial intelligence, and the potential for a connected, sustainable, and inclusive future within the Metaverse. We unravel the exciting trends and predictions that will shape this ever-evolving digital universe. "The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe" is more than just a book—it is your passport to a realm of infinite possibilities. Whether you are an entrepreneur, a student, a professional, or simply curious about the unfolding digital landscape, this guide is designed to empower you with the knowledge, strategies, and insights needed to navigate the Metaverse effectively and thrive in this brave new world. So, join us on this remarkable journey into the Metaverse, where the power of the digital universe is unleashed. Let us embark together on an adventure that will expand our horizons, challenge our perceptions, and redefine what it means to be part of a connected and immersive digital world. The Metaverse beckons, and it is time to embrace its transformative potential.

The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe

Author : Rick Spair
Publisher : Rick Spair
ISBN 13 :
Total Pages : 315 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe by : Rick Spair

Download or read book The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe written by Rick Spair and published by Rick Spair. This book was released on with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe." In this book, we embark on an extraordinary exploration of the Metaverse—an interconnected digital realm that holds the potential to revolutionize the way we live, work, and interact with one another. The concept of the Metaverse has captured the imagination of many, symbolizing a future where the boundaries between the physical and virtual worlds blur, where immersive experiences, artificial intelligence, and advanced technologies converge to create new dimensions of possibilities. It is a realm where people can engage, collaborate, and create in ways previously unimaginable. In this comprehensive guide, we invite you to delve deep into the Metaverse, uncovering its intricate tapestry, and understanding its far-reaching implications. From its origins and evolution to its impact on industries and society, we leave no stone unturned as we explore the vast landscapes of this digital universe. Our journey begins with a foundational understanding of the Metaverse, examining its concept, history, and the driving forces behind its rapid emergence. We delve into the evolution of this immersive realm and its transformative potential, painting a vivid picture of how it can reshape our daily lives and the very fabric of industries. As we progress, we equip you with practical knowledge on navigating the Metaverse, familiarizing yourself with its platforms, ecosystems, and user interfaces. We guide you in designing your digital persona, creating avatars that reflect your identity and values. You will discover tips and strategies for exploring virtual worlds, engaging with interactive elements, and building virtual communities that transcend geographical boundaries. But the Metaverse is more than just entertainment and virtual experiences. It is a realm of opportunities, where industries such as education, healthcare, finance, and manufacturing find new pathways for innovation and growth. We delve into the specific applications and opportunities within these sectors, providing insights on how to leverage the Metaverse to drive positive change and unlock untapped potential. Ethical considerations and responsible practices are at the forefront of our discussions. We explore the importance of privacy, security, and data ethics within the Metaverse, guiding you on best practices to safeguard your personal information and promote inclusivity, diversity, and digital citizenship. We address the challenges and opportunities of this digital landscape, empowering you to navigate the Metaverse with integrity and responsibility. Furthermore, we peer into the future, envisioning the limitless possibilities that lie ahead. We explore emerging technologies, the convergence of augmented and virtual reality, the integration of artificial intelligence, and the potential for a connected, sustainable, and inclusive future within the Metaverse. We unravel the exciting trends and predictions that will shape this ever-evolving digital universe. "The Comprehensive Guide to the Metaverse: Unleashing the Power of the Digital Universe" is more than just a book—it is your passport to a realm of infinite possibilities. Whether you are an entrepreneur, a student, a professional, or simply curious about the unfolding digital landscape, this guide is designed to empower you with the knowledge, strategies, and insights needed to navigate the Metaverse effectively and thrive in this brave new world. So, join us on this remarkable journey into the Metaverse, where the power of the digital universe is unleashed. Let us embark together on an adventure that will expand our horizons, challenge our perceptions, and redefine what it means to be part of a connected and immersive digital world. The Metaverse beckons, and it is time to embrace its transformative potential.

The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

Author : John Hagel III
Publisher : McGraw Hill Professional
ISBN 13 : 1264268416
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success by : John Hagel III

Download or read book The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success written by John Hagel III and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you Whether you’re running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years—and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear. The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears—and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full potential, and create opportunities that benefit all. Business strategy guru John Hagel provides an effective, easy-to-grasp three-step approach: Develop an inspiring long-term view of the opportunities ahead Cultivate your personal passion to motivate you and those around you Harness the potential of platforms to bring people together and scale impact at an accelerating rate Never underestimate the power of fear—and never underestimate your ability to conquer it. With The Journey Beyond Fear, you’ll learn how to move forward in spite of fear, take your career and life to the next level, improve your organization and your broader environment, and achieve more of your true potential.

Digital Influence

Author : Joel Backaler
Publisher : Springer
ISBN 13 : 3319783963
Total Pages : 221 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Digital Influence by : Joel Backaler

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Education to Better Their World

Author : Marc Prensky
Publisher : Teachers College Press
ISBN 13 : 0807774944
Total Pages : 145 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Education to Better Their World by : Marc Prensky

Download or read book Education to Better Their World written by Marc Prensky and published by Teachers College Press. This book was released on 2016 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his most visionary book, internationally renowned educator Marc Prensky presents a compelling alternative to how and what we teach our children. Drawing on emerging world trends, he elaborates a comprehensive vision for K–12 education that includes new goals, new means, a new curriculum, a new kind of teaching, and a new use of technology. “Marc Prensky—one of the smartest people working in educational reform today—offers us a lucid, inspiring, optimistic, doable, and crucial blueprint for how we can build a future with the schools children desperately need in our modern, high-risk, highly complex, fast-changing, and imperiled world.” —James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies, Regents’ Professor, Arizona State University “Marc Prensky was always ahead of his time. Education to better their world continues this trend in spades. This book is a goldmine and a powerful wakeup call that the future is already here—in pockets right now but a harbinger of what is rapidly emerging. Read the book and make yourself part of the future today. As we are finding in our own work, students are agents of change—in pedagogy, in learning environments, and of society itself. Exciting possibilities await!” —Michael Fullan, Professor Emeritus, OISE/University of Toronto “Marc Prensky’s answer to the question ‘What is the purpose of education?’—that education should now empower youth to improve their communities and the world—would unleash the energy, creativity, and compassion of students and teachers in ways we have never imagined. We need the better world Prensky envisions and we need it now.” —Milton Chen, The George Lucas Educational Foundation “Prensky offers perhaps the most compelling case and model yet articulated by anyone for today’s globally-empowered children. A must-read book for all educators and anyone who cares about education.” —James Tracey, Head of School, Rocky Hill School, RI “Wow. As a takeaway it is good—very good.” —John Seeley Brown “A great book. Filled with ‘food for thought’, common sense, provocative ideas and fun to read.” —Nieves Segovia, Presidenta, Institucion Educativa SEK (SEK International Schools)

Captive Audience

Author : Susan Crawford
Publisher : Yale University Press
ISBN 13 : 0300167377
Total Pages : 351 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Captive Audience by : Susan Crawford

Download or read book Captive Audience written by Susan Crawford and published by Yale University Press. This book was released on 2013-01-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.

Superhuman Innovation

Author : Chris Duffey
Publisher : Kogan Page Publishers
ISBN 13 : 0749483849
Total Pages : 283 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Superhuman Innovation by : Chris Duffey

Download or read book Superhuman Innovation written by Chris Duffey and published by Kogan Page Publishers. This book was released on 2019-03-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Beyond Great

Author : Arindam Bhattacharya
Publisher : PublicAffairs
ISBN 13 : 1541757157
Total Pages : 275 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Beyond Great by : Arindam Bhattacharya

Download or read book Beyond Great written by Arindam Bhattacharya and published by PublicAffairs. This book was released on 2020-10-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

The Tech Contracts Handbook

Author : David W. Tollen
Publisher : American Bar Association
ISBN 13 : 9781604429824
Total Pages : 0 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Tech Contracts Handbook by : David W. Tollen

Download or read book The Tech Contracts Handbook written by David W. Tollen and published by American Bar Association. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tech Contracts Handbook is a practical and accessible reference book and training manual on IT contracts. This is a clause-by-clause "how to" guide on software licenses and technology services agreements, covering the issues at stake and offering negotiation tips and sample contract language.This handbook is written for both lawyers and businesspeople, including contract managers, procurement officers, corporate counsel, salespeople, and anyone else responsible for getting IT deals done. Perhaps most important, this book uses simple English, as any good contract should.Topics covered include: ·Software as a service (SaaS) and cloud computing agreements ·Warranties ·Indemnities ·Open source software ·Service level agreements ·Nondisclosure agreements ·Limitations of liability ·Internet and e-commerce contracts·Software escrow ·Data security ·Copyright licensing ·And much more

The Digital Economy

Author : Don Tapscott
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070633421
Total Pages : 342 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Digital Economy by : Don Tapscott

Download or read book The Digital Economy written by Don Tapscott and published by McGraw-Hill Companies. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues

Institutional Innovation

Author : John Hagel
Publisher :
ISBN 13 : 9780990576716
Total Pages : 106 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Institutional Innovation by : John Hagel

Download or read book Institutional Innovation written by John Hagel and published by . This book was released on 2014 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scaling Edges

Author : John Hagel
Publisher :
ISBN 13 : 9780990576723
Total Pages : 70 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Scaling Edges by : John Hagel

Download or read book Scaling Edges written by John Hagel and published by . This book was released on 2014 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

Author : Erik Brynjolfsson
Publisher : W. W. Norton & Company
ISBN 13 : 0393239357
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson

Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson and published by W. W. Norton & Company. This book was released on 2014-01-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

Radically Human

Author : Paul Daugherty
Publisher : Harvard Business Press
ISBN 13 : 1647821096
Total Pages : 152 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Radically Human by : Paul Daugherty

Download or read book Radically Human written by Paul Daugherty and published by Harvard Business Press. This book was released on 2022-04-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Coming of Age in Second Life

Author : Tom Boellstorff
Publisher : Princeton University Press
ISBN 13 : 0691168342
Total Pages : 348 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Coming of Age in Second Life by : Tom Boellstorff

Download or read book Coming of Age in Second Life written by Tom Boellstorff and published by Princeton University Press. This book was released on 2015-08-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love--the possibilities are endless, and all encountered through a computer screen. At the time of its initial publication in 2008, Coming of Age in Second Life was the first book of anthropology to examine this thriving alternate universe. Tom Boellstorff conducted more than two years of fieldwork in Second Life, living among and observing its residents in exactly the same way anthropologists traditionally have done to learn about cultures and social groups in the so-called real world. He conducted his research as the avatar "Tom Bukowski," and applied the rigorous methods of anthropology to study many facets of this new frontier of human life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. Coming of Age in Second Life shows how virtual worlds can change ideas about identity and society. Bringing anthropology into territory never before studied, this book demonstrates that in some ways humans have always been virtual, and that virtual worlds in all their rich complexity build upon a human capacity for culture that is as old as humanity itself. Now with a new preface in which the author places his book in light of the most recent transformations in online culture, Coming of Age in Second Life remains the classic ethnography of virtual worlds.

Extended Reality in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119695171
Total Pages : 275 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Extended Reality in Practice by : Bernard Marr

Download or read book Extended Reality in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-07-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.