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Author : Joel Marsh
Publisher : Lulu.com
ISBN 13 : 1470928280
Total Pages : 272 pages
Book Rating : 4.4/5 (79 download)
Download or read book The Composite Persuasion written by Joel Marsh and published by Lulu.com. This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric S. Knowles
Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author : Joel Marsh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491912669
Total Pages : 257 pages
Book Rating : 4.4/5 (919 download)
Download or read book UX for Beginners written by Joel Marsh and published by "O'Reilly Media, Inc.". This book was released on 2015-12-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to design apps, websites, or just have an intelligent conversation about design, these quick-and-dirty lessons are for you. Based on the popular UX Crash Course from Joel Marsh?s blog?read over a million times?this book follows the real-life UX process from start-to-finish, so you can apply the skills as you learn. It is also perfect for managers, programmers, salespeople, and marketers who want to know more about designing digital products and services. -From publisher's website.
Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 9780136766797
Total Pages : 0 pages
Book Rating : 4.7/5 (667 download)
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Chris Wiggins
Publisher : W. W. Norton & Company
ISBN 13 : 1324006749
Total Pages : 289 pages
Book Rating : 4.3/5 (24 download)
Download or read book How Data Happened: A History from the Age of Reason to the Age of Algorithms written by Chris Wiggins and published by W. W. Norton & Company. This book was released on 2023-03-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fascinating.” —Jill Lepore, The New Yorker A sweeping history of data and its technical, political, and ethical impact on our world. From facial recognition—capable of checking people into flights or identifying undocumented residents—to automated decision systems that inform who gets loans and who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn’t just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search. Expanding on the popular course they created at Columbia University, Chris Wiggins and Matthew L. Jones illuminate the ways in which data has long been used as a tool and a weapon in arguing for what is true, as well as a means of rearranging or defending power. They explore how data was created and curated, as well as how new mathematical and computational techniques developed to contend with that data serve to shape people, ideas, society, military operations, and economies. Although technology and mathematics are at its heart, the story of data ultimately concerns an unstable game among states, corporations, and people. How were new technical and scientific capabilities developed; who supported, advanced, or funded these capabilities or transitions; and how did they change who could do what, from what, and to whom? Wiggins and Jones focus on these questions as they trace data’s historical arc, and look to the future. By understanding the trajectory of data—where it has been and where it might yet go—Wiggins and Jones argue that we can understand how to bend it to ends that we collectively choose, with intentionality and purpose.
Author : Wijnand IJsselsteijn
Publisher : Springer Science & Business Media
ISBN 13 : 3540342915
Total Pages : 229 pages
Book Rating : 4.5/5 (43 download)
Download or read book Persuasive Technology written by Wijnand IJsselsteijn and published by Springer Science & Business Media. This book was released on 2006-05-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Persuasive Technology for human well-being, PERSUASIVE 2006. The 31 revised full papers presented together with 1 introductory paper are organized in topical sections on psychological principles of persuasive technology, persuasive technology: theory and modelling, design, applications and evaluations, ethics of persuasive technology persuasive gerontechnology, and ambient intelligence and persuasive technology.
Author : Byron Ben Renz
Publisher : University Press of America
ISBN 13 : 0761847049
Total Pages : 179 pages
Book Rating : 4.7/5 (618 download)
Download or read book Our Own Worst Enemy as Protector of Ourselves written by Byron Ben Renz and published by University Press of America. This book was released on 2010 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking cha.
Author : Andrew Chak
Publisher : New Riders
ISBN 13 : 9780735711709
Total Pages : 370 pages
Book Rating : 4.7/5 (117 download)
Download or read book Submit Now written by Andrew Chak and published by New Riders. This book was released on 2003 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1422191516
Total Pages : 201 pages
Book Rating : 4.4/5 (221 download)
Download or read book HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2013-03-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support
Author : Duane F. Watson
Publisher : Bloomsbury Publishing
ISBN 13 : 0567281930
Total Pages : 393 pages
Book Rating : 4.5/5 (672 download)
Download or read book Persuasive Artistry written by Duane F. Watson and published by Bloomsbury Publishing. This book was released on 1991-03-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crossing diverse strains of plants often yields a hybrid more vibrant than the parent strains. The same can be said of crossing diverse branches of knowledge, as in the integration of biblical and rhetorical studies that has produced the new hybrid of interpretative rhetorical criticism. This integration is due in no small measure to the creative efforts of George A. Kennedy. In this well-integrated volume of essays in his honour, 17 scholars display the influence of the approach taken by Kennedy and others upon the interpretation of the Gospels, Acts, Romans, 2 Corinthians, Galatians, and Ephesians.
Author : Elizabeth Suhay
Publisher : Oxford University Press
ISBN 13 : 0190860820
Total Pages : 912 pages
Book Rating : 4.1/5 (98 download)
Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
Author : Matthew Abraham
Publisher : Parlor Press LLC
ISBN 13 : 1602354693
Total Pages : 244 pages
Book Rating : 4.6/5 (23 download)
Download or read book The Making of Barack Obama written by Matthew Abraham and published by Parlor Press LLC. This book was released on 2013-10-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Making of Barack Obama: The Politics of Persuasion provides the first comprehensive treatment of why Obama’s rhetorical strategies were so effective during the 2008 presidential campaign, during the first four years of his presidency, and once again during the 2012 presidential campaign.
Author : Masaaki Kurosu
Publisher : Springer Nature
ISBN 13 : 3031355725
Total Pages : 482 pages
Book Rating : 4.0/5 (313 download)
Download or read book Human-Computer Interaction written by Masaaki Kurosu and published by Springer Nature. This book was released on 2023-07-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 14011, 14012, 14013, and 14014 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 25th International Conference on Human-Computer Interaction, HCII 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCI 2023 volume set were organized in topical sections as follows: Part I: Design and evaluation methods, techniques and tools; interaction methods and techniques; Part II: Children computer interaction; emotions in HCI; and understanding the user experience; Part III: Human robot interaction; chatbots and voice-based interaction; interacting in the metaverse; Part IV: Supporting health, quality of life and everyday activities; HCI for learning, culture, creativity and societal impact.
Author : W. Richard Walker
Publisher : McFarland
ISBN 13 : 9780786484539
Total Pages : 228 pages
Book Rating : 4.4/5 (845 download)
Download or read book Cognitive Technology written by W. Richard Walker and published by McFarland. This book was released on 2004-12-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapidly growing cognitive technologies (such as word processors, web browsers, cell phones, and personal data assistants) aid learning, memory, and problem solving, and contribute to every part of modern life from interviewing crime witnesses to learning a foreign language to calling one’s mother. This collection of essays on cognitive technology examines the interaction between the human mind and the tools people create to enhance it, studying which technologies assist cognition the most and what features are most effective. It also considers the point at which the technological enhancement of human ability begins to restrict that very ability, such as the risk of some cognitive technologies impairing cognition or creating disadvantages for individuals or groups. This collection of 11 essays discusses the most recent psychological research in cognitive technology, showcasing the paradigms and theories that have driven the development of new cognitive technologies. It explores the impact of technology on cognitive psychology, the classroom, and social interaction and group problem solving. Topics covered include the distracting characteristics of new technologies (such as the effects of cell phone use on driving ability and of distracting advertisements on problem solving), the study of mass media through assessing memories for media experiences, the media’s role in advancing gender and racial prejudices, and the misuse of cognitive technology through identity theft and cyberterrorism. Each essay concludes with a bibliography.
Author : George Pierce Baker
Publisher :
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Principles of Argumentation written by George Pierce Baker and published by . This book was released on 1925 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda C. Godbold
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (89 download)
Download or read book Conferring Resistance to Peer Pressure Among Adolescents written by Linda C. Godbold and published by . This book was released on 1998 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
