The Complete Typographer

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The Complete Typographer

Author : Will Hill
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Complete Typographer by : Will Hill

Download or read book The Complete Typographer written by Will Hill and published by Prentice Hall. This book was released on 2005 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the pastâ€“this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

The Complete Manual of Typography

Author : James Felici
Publisher : Adobe Press
ISBN 13 : 9780321773265
Total Pages : 374 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Complete Manual of Typography by : James Felici

Download or read book The Complete Manual of Typography written by James Felici and published by Adobe Press. This book was released on 2012 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

The Complete Typographer

Author : Will Hill
Publisher : Prentice Hall
ISBN 13 : 9780205759798
Total Pages : 0 pages
Book Rating : 4.7/5 (597 download)

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Book Synopsis The Complete Typographer by : Will Hill

Download or read book The Complete Typographer written by Will Hill and published by Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: The complete typographer / Christopher Perfect. 1st ed. 1992.

The Complete Graphic Designer

Author : Ryan Hembree
Publisher : Rockport Publishers
ISBN 13 : 1616735961
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis The Complete Graphic Designer by : Ryan Hembree

Download or read book The Complete Graphic Designer written by Ryan Hembree and published by Rockport Publishers. This book was released on 2006-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional â€œhow toâ€? book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent â€œsidebarsâ€? or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.

Classic Typefaces

Author : David Consuegra
Publisher : Simon and Schuster
ISBN 13 : 1621535827
Total Pages : 894 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Classic Typefaces by : David Consuegra

Download or read book Classic Typefaces written by David Consuegra and published by Simon and Schuster. This book was released on 2011-10-10 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.

The Elements of Typographic Style

Author : Robert Bringhurst
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis The Elements of Typographic Style by : Robert Bringhurst

Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

A-Z of Typography

Author : Karen Wilks
Publisher : Unicorn Publishing Group
ISBN 13 : 9781910787922
Total Pages : 0 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis A-Z of Typography by : Karen Wilks

Download or read book A-Z of Typography written by Karen Wilks and published by Unicorn Publishing Group. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly visual introduction to all things typographic unravels the story of the fonts that we encounter every day. It opens with an A-Z of a range of significant fonts, chosen to represent the typographic spectrum. As well as looking at each font's historical context and design ethos, a pangram will showcase the entire alphabetic range of each font, as well as relaying a pithy message about the font's history, purpose or use.A chapter on Anatomy will deconstruct the letters of the English alphabet to reveal the anatomical structure of the letterforms, explaining terms such as bowl, crossbar, finial, ligature and spur. An examination of the typographer's toolkit explains how type can be manipulated and arranged on the page to create an arresting design. The final chapter examines the myriad signs, symbols and punctuation marks that litter the printed page, created to endow printed text with additional meaning and nuance.

Letters of Credit

Author : Walter Tracy
Publisher : David R. Godine Publisher
ISBN 13 : 9781567922400
Total Pages : 230 pages
Book Rating : 4.9/5 (224 download)

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Book Synopsis Letters of Credit by : Walter Tracy

Download or read book Letters of Credit written by Walter Tracy and published by David R. Godine Publisher. This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

The Art of Electronics

Author : Paul Horowitz
Publisher :
ISBN 13 :
Total Pages : 1227 pages
Book Rating : 4.:/5 (126 download)

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Book Synopsis The Art of Electronics by : Paul Horowitz

Download or read book The Art of Electronics written by Paul Horowitz and published by . This book was released on 2021 with total page 1227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jan Tschichold and the New Typography

Author : Paul Stirton
Publisher : Yale University Press
ISBN 13 : 9780300243956
Total Pages : 0 pages
Book Rating : 4.2/5 (439 download)

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Book Synopsis Jan Tschichold and the New Typography by : Paul Stirton

Download or read book Jan Tschichold and the New Typography written by Paul Stirton and published by Yale University Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)

Handbuch Der Typografie

Author : Giambattista Bodoni
Publisher :
ISBN 13 : 9783836505536
Total Pages : 0 pages
Book Rating : 4.5/5 (55 download)

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Book Synopsis Handbuch Der Typografie by : Giambattista Bodoni

Download or read book Handbuch Der Typografie written by Giambattista Bodoni and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origin of the ubiquitous typeface Celebrated printer and type designer Giambattista Bodoni set the standard for printing the alphabet with his Manuale Tipografico (1818). The two-volume set--published posthumously in a limited edition of 250--features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets. Official printer for the Duke of Parma, Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. His typefaces display an unprecedented degree of technical refinement, and epitomize purity and grace. The culmination of more than four decades of work, the Manuale Tipografico represents one of history's greatest typographical achievements. The Bodoni typeface is still widely used even today, both in digital media and in print, and TASCHEN's meticulous reprint of Bodoni's masterwork gives readers a rare opportunity to explore the origins of the Bodoni typeface and learn about its creator.

Explorations in Typography

Author : Carolina de Bartolo
Publisher :
ISBN 13 : 9780984370702
Total Pages : 216 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Explorations in Typography by : Carolina de Bartolo

Download or read book Explorations in Typography written by Carolina de Bartolo and published by . This book was released on 2019-08-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback edition

Basic Typography

Author : James Craig
Publisher :
ISBN 13 : 9780823004515
Total Pages : 188 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Basic Typography by : James Craig

Download or read book Basic Typography written by James Craig and published by . This book was released on 1990 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

Jan Tschichold Master Typographer

Author : Cees de Jong
Publisher : Thames and Hudson
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jan Tschichold Master Typographer by : Cees de Jong

Download or read book Jan Tschichold Master Typographer written by Cees de Jong and published by Thames and Hudson. This book was released on 2008-10-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschihold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era." --Book Jacket.

The Complete Typographer

Author : Christopher Perfect
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Complete Typographer by : Christopher Perfect

Download or read book The Complete Typographer written by Christopher Perfect and published by Prentice Hall. This book was released on 1992 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4-color guide to typography covers the history and development from its manufacturer from handcraft methods, cold metal and modern electronic photo composition including desk top publishing.

The Geometry of Type

Author : Stephen Coles
Publisher :
ISBN 13 : 9780500292457
Total Pages : 0 pages
Book Rating : 4.2/5 (924 download)

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Book Synopsis The Geometry of Type by : Stephen Coles

Download or read book The Geometry of Type written by Stephen Coles and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry. Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted. This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.