The Complete Idiots Guide To Target Marketing

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The Complete Idiot's Guide to Target Marketing

Author : Susan Friedmann
Publisher : Penguin
ISBN 13 : 1101148527
Total Pages : 421 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Target Marketing by : Susan Friedmann

Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques

The Complete Idiot's Guide to Marketing Basics

Author : Sarah White
Publisher : Penguin
ISBN 13 : 0028614909
Total Pages : 448 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis The Complete Idiot's Guide to Marketing Basics by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.

The Complete Idiot's Guide to Marketing

Author : Sarah White
Publisher : Penguin
ISBN 13 : 9781592571352
Total Pages : 490 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis The Complete Idiot's Guide to Marketing by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

The Complete Idiot's Guide to Guerrilla Marketing

Author : Susan Drake
Publisher : Penguin
ISBN 13 : 9781592576715
Total Pages : 356 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Susan Drake

Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

The Complete Idiot's Guide to Twitter Marketing

Author : Brett Petersel
Publisher : Penguin
ISBN 13 : 1101584742
Total Pages : 337 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel

Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

The Complete Idiot's Guide to Twitter Marketing

Author : Brett Petersel
Publisher : Penguin
ISBN 13 : 1101585730
Total Pages : 381 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel

Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

The Complete Idiot's Guide to Facebook Marketing

Author : Damon Brown
Publisher : Penguin
ISBN 13 : 1101577150
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Facebook Marketing by : Damon Brown

Download or read book The Complete Idiot's Guide to Facebook Marketing written by Damon Brown and published by Penguin. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

The Complete Idiot's Guide to Brand Management

Author : Patricia F. Nicolino, MBA
Publisher : Penguin
ISBN 13 : 1101199156
Total Pages : 465 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Brand Management by : Patricia F. Nicolino, MBA

Download or read book The Complete Idiot's Guide to Brand Management written by Patricia F. Nicolino, MBA and published by Penguin. This book was released on 2000-12-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

The Complete Idiot's Guide to Direct Marketing

Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

The Complete Idiot's Guide to American Literature

Author : Laurie E. Rozakis
Publisher : Penguin
ISBN 13 : 9780028633787
Total Pages : 500 pages
Book Rating : 4.6/5 (337 download)

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Book Synopsis The Complete Idiot's Guide to American Literature by : Laurie E. Rozakis

Download or read book The Complete Idiot's Guide to American Literature written by Laurie E. Rozakis and published by Penguin. This book was released on 1999 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at American authors from Washington Irving to John Updike and provides brief biographical sketches, excerpts and summaries of major works, and explanations of major literary movements

The Complete Idiot's Guide to Evangelical Christianity

Author : David Cobia, D.Min.
Publisher : Penguin
ISBN 13 : 1440626081
Total Pages : 440 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Evangelical Christianity by : David Cobia, D.Min.

Download or read book The Complete Idiot's Guide to Evangelical Christianity written by David Cobia, D.Min. and published by Penguin. This book was released on 2007-04-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word on spreading the word ... The Evangelical Christian movement is the fastest growing segment of American religion with 42% of all Christians in America identifying themselves as Evangelicals. Now, Evangelical Pastor David Cobia shares the genesis, history, and culture of this religion in America with a balanced, accessible tone. He also touches upon the controversies it's spawned regarding such topics as school curriculum, abortion, gay rights, and family structure. Written both for those inside the movement and those wanting to know more, it gives a clear, factual portrait of what this growing Christian movement is all about. --Balanced, positive yet objective tone and presentation of information --Provides a complete history of the movement, details about specific services and rituals, and interviews with Evangelical Christians about their beliefs and lifestyles --Discusses controversial topics and how Evangelical Christians feel about them

The Complete Idiot's Guide to Publishing Children's Books

Author : Harold D. Underdown
Publisher : Penguin
ISBN 13 : 9781592571437
Total Pages : 392 pages
Book Rating : 4.5/5 (714 download)

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Book Synopsis The Complete Idiot's Guide to Publishing Children's Books by : Harold D. Underdown

Download or read book The Complete Idiot's Guide to Publishing Children's Books written by Harold D. Underdown and published by Penguin. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides practical and timely advice on writing different types of children's books, working with publishers, understanding the publishing process, the importance of illustrators, and building a career in the field of children's literature. Original. 12,000 first printing.

The Complete Idiot's Guide to Frauds, Scams, and Cons

Author : Duane Swierczynski
Publisher : Penguin
ISBN 13 : 9780028644158
Total Pages : 292 pages
Book Rating : 4.6/5 (441 download)

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Book Synopsis The Complete Idiot's Guide to Frauds, Scams, and Cons by : Duane Swierczynski

Download or read book The Complete Idiot's Guide to Frauds, Scams, and Cons written by Duane Swierczynski and published by Penguin. This book was released on 2002-12-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- The main target for scams are those 50 years of age or older. -- This book will expose all the latest scams, frauds, and cons -- and can be updated yearly, if necessary, to expose all the latest schemes. Fraud -- credit card fraud, telemarketing scares, Internet scares, identity theft and hundreds of other items that are geared to separate you from your money -- is a multi-billion dollar business, both in the U.S. and worldwide. From a simple three-card monte game on a street corner to sophisticated banking and Wall Street swindles, cons, frauds and scams are destined to strike one in ten Americans this year. Check kiting, ATM scares, bankruptcy fraud, real estate scams, Nigerian money offers, and even slave reparation scams -- there are hundreds, maybe thousands, of ways to get suckered by telemarketers or just plain fast-talking swindlers. Scary stuff, right? This book identifies the myriad of scams, cons, and frauds perpetrated every minute of every day in this country, and gives cutting-edge, up-to-date advice on how you can protect yourself from unscrupulous cons of every conceivable stripe. There will also be an entertaining section on con artists through history, from the infamous grifters of the Great Depression to the masterminds of the recent Enron collapse -- perhaps one of the greatest scams in America's history.

The Complete Idiot's Guide to Choosing, Training, and Raising a Dog

Author : Sarah Hodgson
Publisher :
ISBN 13 : 9780028610986
Total Pages : 358 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis The Complete Idiot's Guide to Choosing, Training, and Raising a Dog by : Sarah Hodgson

Download or read book The Complete Idiot's Guide to Choosing, Training, and Raising a Dog written by Sarah Hodgson and published by . This book was released on 1996 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and entertaining, here is complete advice on choosing the right dog for the family, plus easy-to-follow training instructions that make quick work of discipline. An out-of-control pet can throw a household into complete chaos, upsetting dog and owner alike, but with Hodgson on board readers will be well on their way to a well-behaved, well-adjusted pet.

The Yoga of Max's Discontent

Author : Karan Bajaj
Publisher : Penguin
ISBN 13 : 0698192044
Total Pages : 338 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Yoga of Max's Discontent by : Karan Bajaj

Download or read book The Yoga of Max's Discontent written by Karan Bajaj and published by Penguin. This book was released on 2016-05-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

The Complete Idiot's Guide to Enhancing Self-esteem

Author : Mark J. Warner
Publisher : Penguin
ISBN 13 : 9780028629308
Total Pages : 292 pages
Book Rating : 4.6/5 (293 download)

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Book Synopsis The Complete Idiot's Guide to Enhancing Self-esteem by : Mark J. Warner

Download or read book The Complete Idiot's Guide to Enhancing Self-esteem written by Mark J. Warner and published by Penguin. This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathers questions, quizzes, and exercises designed to uncover hidden talents, support the development of a unique personality, and foster confidence when faced with difficult situations