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The Complete Idiots Guide To Marketing Basics
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Book Synopsis The Complete Idiot's Guide to Marketing Basics by : Sarah White
Download or read book The Complete Idiot's Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Book Synopsis The Complete Idiot's Guide to Facebook Marketing by : Damon Brown
Download or read book The Complete Idiot's Guide to Facebook Marketing written by Damon Brown and published by Penguin. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Susan Drake
Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Book Synopsis The Complete Idiot's Guide to Pinterest Marketing by : Barbara Boyd
Download or read book The Complete Idiot's Guide to Pinterest Marketing written by Barbara Boyd and published by Penguin. This book was released on 2012-11-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
Author :Stephen J. Rosenberg Publisher :Simon & Schuster Books For Young Readers ISBN 13 :9780028610993 Total Pages :374 pages Book Rating :4.6/5 (19 download)
Book Synopsis The Complete Idiot's Guide to First Aid Basics by : Stephen J. Rosenberg
Download or read book The Complete Idiot's Guide to First Aid Basics written by Stephen J. Rosenberg and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide to First Aid Basics helps you build the skills you need to help someone who needs it. Feel confident about identifying and handling injuries, even when a few moments can make a difference. In this Complete Idiot's Guide, you get solid information about identifying and treating dozens of illnesses and injuries; friendly advice in an easy-to-understand format; tips, definitions, and warnings to help you along the way; and clear illustrations that show you exactly what to do!
Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel
Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Book Synopsis The Complete Idiot's Guide to WordPress by : Susan Gunelius
Download or read book The Complete Idiot's Guide to WordPress written by Susan Gunelius and published by Penguin. This book was released on 2011-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Book Synopsis The Complete Idiot's Guide to Knowledge Management by : Melissie Clemmons Rumizen
Download or read book The Complete Idiot's Guide to Knowledge Management written by Melissie Clemmons Rumizen and published by Penguin. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
Book Synopsis The Complete Idiot's Guide to Game Theory by : Edward C. Rosenthal Ph.D.
Download or read book The Complete Idiot's Guide to Game Theory written by Edward C. Rosenthal Ph.D. and published by Penguin. This book was released on 2011-03-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain some insight into the game of life... Game Theory means rigorous strategic thinking. It is based on the idea that everyone acts competitively and in his own best interest. With the help of mathematical models, it is possible to anticipate the actions of others in nearly all life's enterprises. This book includes down-to-earth examples and solutions, as well as charts and illustrations designed to help teach the concept. In The Complete Idiot's Guide® to Game Theory, Dr. Edward C. Rosenthal makes it easy to understand game theory with insights into: • The history of the discipline made popular by John Nash, the mathematician dramatized in the film A Beautiful Mind • The role of social behavior and psychology in this amazing discipline • How important game theory has become in our society and why
Book Synopsis The Complete Idiot's Guide to Graphic Design by : Marcia Layton Turner
Download or read book The Complete Idiot's Guide to Graphic Design written by Marcia Layton Turner and published by Penguin. This book was released on 2008-10-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Book Synopsis The Complete Idiot's Guide to Fishing Basics, 2E by : Mike Toth
Download or read book The Complete Idiot's Guide to Fishing Basics, 2E written by Mike Toth and published by Penguin. This book was released on 2000-03-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re no idiot, of course. You know that the joy of fishing comes with skill, patience, and the right equipment. You can get yourself to the water and relax, but when it comes to baiting your hook and casting your cares away, you feel like a minnow swimming with the sharks! Don’t throw back your angling ambitions just yet! The Complete Idiot’s Guide® to Fishing Basics, Second Edition gives you the essentials for a successful fishing expedition—whether you’re heading for the local creek or the high seas. In this Complete Idiot’s Guide®, you get: • An emergency fishing guide to help get you started immediately • The lowdown on tackle—hooks, lines, sinkers, and more • All the right moves to feel, hook, play, and land your catch • The bottom line on what you’ll need (and need to do) if you want to flyfish, saltwater fish, or fish in still waters
Book Synopsis The Complete Idiot's Guide to Starting and Running a Retail Store by : James E. Dion
Download or read book The Complete Idiot's Guide to Starting and Running a Retail Store written by James E. Dion and published by Penguin. This book was released on 2008 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.
Book Synopsis The Complete Idiot's Guide to Starting a Home-Based Business by : Barbara Weltman
Download or read book The Complete Idiot's Guide to Starting a Home-Based Business written by Barbara Weltman and published by Penguin Putnam. This book was released on 2000 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.
Book Synopsis The Complete Idiot's Guide to Search Engine Optimization by : Michael Miller
Download or read book The Complete Idiot's Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Book Synopsis The Complete Idiot's Guide to Consulting by : Robert Bacal
Download or read book The Complete Idiot's Guide to Consulting written by Robert Bacal and published by Penguin. This book was released on 2002 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice on starting a consulting business covering such topics as ethics, data gathering, multiple-income stream strategy, professionalism, marketing, and fee structures.
Book Synopsis The Complete Idiot's Guide to Starting and Running a Coffee Bar by : Susan Gilbert
Download or read book The Complete Idiot's Guide to Starting and Running a Coffee Bar written by Susan Gilbert and published by Penguin. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: FORMICHELLI/CIG START RUN COFFEE BA
