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The Complete Idiots Guide To Marketing Basics
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Book Synopsis The Complete Idiot's Guide to Marketing Basics by : Sarah White
Download or read book The Complete Idiot's Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Book Synopsis The Complete Idiot's Guide to Marketing, 2nd edition by : Sarah White
Download or read book The Complete Idiot's Guide to Marketing, 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Book Synopsis The Complete Idiot's Guide to Facebook Marketing by : Damon Brown
Download or read book The Complete Idiot's Guide to Facebook Marketing written by Damon Brown and published by Penguin. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Book Synopsis The Complete Idiot's Guide to Pinterest Marketing by : Barbara Boyd
Download or read book The Complete Idiot's Guide to Pinterest Marketing written by Barbara Boyd and published by Penguin. This book was released on 2012-11-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
Book Synopsis The Complete Idiot's Guide to Brand Management by : Patricia F. Nicolino, MBA
Download or read book The Complete Idiot's Guide to Brand Management written by Patricia F. Nicolino, MBA and published by Penguin. This book was released on 2000-12-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
Book Synopsis The Complete Idiot's Guide to Starting and Running a Retail Store by : James E. Dion
Download or read book The Complete Idiot's Guide to Starting and Running a Retail Store written by James E. Dion and published by Penguin. This book was released on 2008-04-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Colleen Wells
Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel
Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Book Synopsis The Complete Idiot's Guide to WordPress by : Susan Gunelius
Download or read book The Complete Idiot's Guide to WordPress written by Susan Gunelius and published by Penguin. This book was released on 2011-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Book Synopsis The Complete Idiot's Guide to Best Practices for Small Business by : Brandon Toropov
Download or read book The Complete Idiot's Guide to Best Practices for Small Business written by Brandon Toropov and published by Penguin. This book was released on 2011-10-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry
Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Book Synopsis The Complete Idiot's Guide to Starting and Running a Bar by : Carey Rossi
Download or read book The Complete Idiot's Guide to Starting and Running a Bar written by Carey Rossi and published by Penguin. This book was released on 2008-01-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make every hour you run a bar a happy one. You’re no idiot, of course. You know it takes more to run a bar than pouring beer and keeping peanuts on the tables. Whether you’re interested in serving drinks only or adding food or even entertainment, running a bar requires a lot of business savvy. The Complete Idiot’s Guide® to Starting and Running a Bar will show you exactly how to build and manage the business of your dreams. In this Complete Idiot’s Guide®, you get: • The essentials of creating a business plan for the type of bar you want to own and operate. • The lowdown on legalities involved in serving alcohol and food—as well as offering live entertainment. • Business-saving advice on dealing with vendors, suppliers, and employees. • Marketing and advertising suggestions based on your budget.
Book Synopsis The Complete Idiot's Guide to Electrical Repair by : Terry Meany
Download or read book The Complete Idiot's Guide to Electrical Repair written by Terry Meany and published by Penguin. This book was released on 2000 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information and advice on how to install and repair home electrical wiring, including when and how to deal with professionals, and the specific requirements of different rooms.
Book Synopsis The Complete Idiot's Guide to Starting a Web-Based Business by : Steve Slaunwhite
Download or read book The Complete Idiot's Guide to Starting a Web-Based Business written by Steve Slaunwhite and published by Dorling Kindersley Ltd. This book was released on 2009-09-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. ?The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions ?1.6 million web-based businesses in the U.S., a $175 billion market in 2007 ?Online businesses benefiting from increasing number of Internet users, with increased traffic for subscription, advertising, and affiliate program revenue
Book Synopsis The Complete Idiot's Guide to Fishing Basics, 2E by : Mike Toth
Download or read book The Complete Idiot's Guide to Fishing Basics, 2E written by Mike Toth and published by Penguin. This book was released on 2000-03-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re no idiot, of course. You know that the joy of fishing comes with skill, patience, and the right equipment. You can get yourself to the water and relax, but when it comes to baiting your hook and casting your cares away, you feel like a minnow swimming with the sharks! Don’t throw back your angling ambitions just yet! The Complete Idiot’s Guide® to Fishing Basics, Second Edition gives you the essentials for a successful fishing expedition—whether you’re heading for the local creek or the high seas. In this Complete Idiot’s Guide®, you get: • An emergency fishing guide to help get you started immediately • The lowdown on tackle—hooks, lines, sinkers, and more • All the right moves to feel, hook, play, and land your catch • The bottom line on what you’ll need (and need to do) if you want to flyfish, saltwater fish, or fish in still waters
Book Synopsis The Complete Idiot's Guide to Starting a Home-Based Business by : Barbara Weltman
Download or read book The Complete Idiot's Guide to Starting a Home-Based Business written by Barbara Weltman and published by Penguin Putnam. This book was released on 2000 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.
